Publications-Theses

題名 不動產估價師與買賣雙方對住宅價格影響因素認知差異分析
作者 邱信智
貢獻者 陳奉瑤
邱信智
關鍵詞 不動產估價師
買賣雙方
認知差異
行為研究
appraiser
buyer and seller
cognition difference
behavioral research
日期 2008
上傳時間 19-Sep-2009 13:16:03 (UTC+8)
摘要 不動產估價師的本質在於解釋不動產於市場上價值反應的情況,而價格係由買賣雙方透過公開市場所決定,故不動產估價師不僅在解釋不動產之價值所在,亦在說明買賣雙方於公開市場中的行為模式。然此行為模式主要根據買賣雙方對不動產價格之認知基礎,因此不動產估價師以比較法進行項目調整時,若缺乏考量買賣雙方之認知,對不動產價格的合理區間即可能無法清楚掌握。而國外過去對此議題僅著重於估價師與買方之討論,然不動產價格係由買賣雙方共同合意,故應加入賣方進行探討。
本文以台北市住宅不動產為例,透過對不動產價格影響因素的認知角度,探討不動產估價師、買方及賣方對住宅價格影響因素重要性的認知差異情形,並進一步分析不動產估價師和買賣雙方認知產生差異的可能原因。
研究根據問卷調查結果,實證顯示買賣雙方彼此間對住宅價格影響因素並無明顯認知差異,然而不同家戶屬性的買方、賣方對價格影響因素仍有不同的認知。另外,研究亦發現不動產估價師與買賣雙方之間,對價格影響因素認知存有差異,這是由於環境與制度面使然,且本研究亦證實台灣不動產估價師以區位交通因素為調整價格的首要因素,然而區位未必代表一切,研究結果顯示住宅環境對買賣雙方的重要性甚至更高。
The real estate appraiser is not only interpreting the value range, but telling the behavior of buyer and seller. The objective of this study is to probe into the cognition differences to the variables determining residential property values between appraiser, buyer and seller. The survey was carried out within a period involved buyers and sellers which participated in the sales of residential property from June 2008 to February 2009 in Taipei City.
The results show that buyers and sellers do not have obvious cognition difference, but they do have different cognition with different household attributes. Besides, there is exactly cognition difference between appraiser, buyer and seller, and this is because of the residential property transaction environment and institution. Furthermore, the study reveals that the real estate appraisers in Taiwan take Location factors as the most important ones when they adjusting property price; however, buyers and sellers put even more attention on Residential factors.
參考文獻 中文參考文獻
Engel, J. F., R. D. Blackwell, and P. W. Miniard著,王志剛、謝文雀譯,1999,『消費者行為』,台北:華泰書局。
王士鳴,2006,「不動產估價師信心判斷行為之研究」,國立政治大學地政學系碩士論文,台北市。
江穎慧,2009,「不動產價格之估值認知與調整─估價行為、大量估價與估值機率之研究」,國立政治大學地政學系博士論文,台北市。
吳明隆,2007,『SPSS操作與應用─問卷統計分析實務』,台北市,五南圖書出版股份有限公司。
李易璇,2005,「不動產估價人員估值決定行為之研究」,國立政治大學地政學系碩士論文,台北市。
汪駿旭,2005,「不動產估價人員受客戶影響之研究」,國立政治大學地政學系碩士論文,台北市。
洪鴻智、張能政,2006,「不動產估價人員之價值探索過程:估價程序與參考點的選擇」,『建築與規劃學報』,7 (1):71-90。
徐詩怡,2007,「不動產估價師與地價人員估值決定行為之研究」,國立政治大學地政學系碩士論文,台北市。
張曦方,1994,「住宅樓層價差之探討:以台北市為例」,國立政治大學地政學系碩士論文,台北市。
張能政,2004,「不動產估價行為研究─行為理論之應用」,國立台北大學不動產與城鄉環境學系碩士論文,台北市。
梁仁旭、陳奉瑤,2006,『不動產估價』,台北市:陳奉瑤。
連經宇,2003,「應用模糊語意方法與不連續選擇理論建立家戶購屋選擇行為模式之研究」,國立成功大學都市計劃研究所博士論文,台南市。
彭建文、賴鳴美,2006,「賣方訂價策略對成交價格之影響分析」,『住宅學報』,15(1):67-84。
劉秀玲,1992,「台北市住宅品質對住宅價格影響關係之探討」,國立中興大學都市計劃硏究所,台北市。
潘淑滿,2003,『質性研究:理論與應用』,台北市,心理出版社。
賴明宏,1998,「影響房價因素之屬性特徵與總體變數分析」,碩士論文,國立臺灣工業技術學院管理技術硏究所,台北市。
薛立敏、陳琇里,1998,「住宅租擁選擇下家計消費支出之比較」,『住宅學報』,7:21-40。
外文參考文獻
Adair, A., J. Berry and S. McGreal, 1996a, “Valuation of residential property: analysis of participant behavior”, Journal of Property Valuation & Investment, 14(1): 20-35.
Aluko, B. T., 2007, “Examining valuer’s judgement in residential property valuations in metropolitan Lagos, Nigeria”, Journal of Property Management, 25(1): 98-107.
Appraisal Institute, 2002, The dictionary of real estate appraisal, Chicago: Appraisal Institute.
Bello, M. O. and V. A. Bello, 2007, “The Influence of Consumers Behavior on the Variables Determining Residential Property Values in Lagos, Nigeria”, American Journal of Applied Sciences, 4(10): 774-778.
Brunswik, E., 1956, Perception and the Representative Design of Psychological Experiments, Berkeley, University of California Press.
Blundell, G. F. and C. W. R. Ward, 1999, “The Accuracy of Valuation- Expectation and Reality”, working paper, Department of Land Management, University of Reading.
Cubbins, J., 1974, “Price, Quality, and Selling Time in the Housing Market”, Applied Economics, 6(2):171-187.
Daly, J., S. Gronow, D. Jenkins, and F. Plimmer, 2003, “Consumer behavior in the valuation of residential property: A comparative study in the United Kingdom, Ireland and Australia”, Journal of Property Management, 21:295-314.
DeLisle, J. R., 1985, “Behavioral theory and residential appraisal”, The Appraisal Journal, 51: 493-506.
Diaz, J.III, 1990b, “The process of selecting comparable sales”, The Appraisal Journal, 58(4):533-540.
Diaz, J.III, 1999, “The first decade of behavioral research in the discipline of property”, Journal of Property Investment and Finance, 17(4):326-332.
Diaz, J.III and J. A. Hansz, 1997, “How valuers use the value options of others”, Journal of Property valuation and Investment, 15(3):256-260.
Diaz, J.III and M. L. Wolverton, 1998, “A longitudinal examination of the appraisal smoothing hypothesis”, Real Estate Economics, 26(2):349-358.
Epple, D., 1987, “Hedonic Prices and Implicit Markets: Estimating Demand and Supply Functions for Differentiated Products”, Journal of Political Economy, 95(1):59-80.
Foxall, G. R., R. E. Goldsmith and S. Brown, 1998, Consumer Psychology for Marketing, 2nd ed, London: Cengage Learning EMEA.
Frenzen J. K. and H. L. Davis, 1990, “Purchasing Behavior in Embedded Markets”, Journal of Consumer Research, 17(1):1-12.
Gallimore, P., 1999, “Editorial”, Journal of Property Investment and Finance, 17(4): 323-324.
Gallimore, P. and M. Wolverton, 1999, “Client Feedback and the Role of the Appraiser”, Journal of Real Estate Research, 18(3):415-431.
Gibler, K. M. and S. L. Nelson, 2003, “Consumer behavior applications to real estate education”, Journal of Real Estate Practice and Education, 6(1): 63-83.
Greaves, M., 1985, “The determinants of residential values: the hierarchical and statistical approaches”, Journal of Property Valuation and Investment, 3(1):5-23.
Grissom T. V. and J. Diaz III, 1991, “Valuation without Comparables”, The Appraisal Journal, 59(3):370-376.
Hutchison, N., B. MacGergor, N. Nanthakumaran, A. Adair and S. McGreal, 1996, Variations in the Capital Valuation of UK Commercial Property, London: Royal Institution of Chartered Surveyors.
Isakson, Hans R., 1997, “An Empirical Analysis of the Determinants of the Value of Vacant Land”, Journal of Real Estate Reasearch, 13(2):103-114.
Jud, G. D., 1980, “The Effects of Zoning on Single-Family Residential Property Values: Charlotte, North Carolina”, Land Economics, 56(2): 142-154.
Kassarjian, H. H. and M. J. Sheffet, 1991, “Personality and Consumer Behavior: An Update”, in Perspectives in Consumer Behavior, ed. Harold H. Kassarjian and Thomas S. Robertson, 281-303.
Kestens, Y., M. Thériault and F. Des Rosiers, 2006, “Heterogeneity in hedonic modelling of house prices: looking at buyer’s household profiles”, Journal of Geographical Systems, 8:61-96.
Mackmin, D., 1985, “Is there a residential valuer in the house?”, Journal of Property Valuation and Investment, 3:384-390.
Matysiak, G. and P. Wang, 1995, “Commercial Property Market Prices and Valuation: Analyzing the Correspondence”, Journal of Property Research, 12(3):181-202
Rosen, S., 1974, “Hedonic prices and implicit markets: Product differentiation in pure competition”, Journal of Political Economy, 82: 34-55.
Sirmans, G. S., D. A. Macpherson and E. N. Zietz, 2005, “The Composition of Hedonic Pricing Models”, Journal of Real Estate Literature, 13(1):3-41.
Xu, T., 2008, “Heterogeneity in housing attribute prices: A study of the interaction behavior between property specifics, location coordinates and buyers’ characteristics”, International Journal of Housing Markets and Analysis, 1(2):166-181.
Yavas, A. and S. X. Yang, 1995, “The Strategic Role of Listing Price in Marketing Real Estate: Theory and Evidence”, AREUEA Journal, 23(3):347-368.
Yiu, C. Y., B. S. Tang, Y. H. Chiang and L. H. T. Choy, 2006, “Alternative Theories of Appraisal Bias”, Journal of Real Estate Literature, 14(3):321-344.
描述 碩士
國立政治大學
地政研究所
96257020
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096257020
資料類型 thesis
dc.contributor.advisor 陳奉瑤zh_TW
dc.contributor.author (Authors) 邱信智zh_TW
dc.creator (作者) 邱信智zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 19-Sep-2009 13:16:03 (UTC+8)-
dc.date.available 19-Sep-2009 13:16:03 (UTC+8)-
dc.date.issued (上傳時間) 19-Sep-2009 13:16:03 (UTC+8)-
dc.identifier (Other Identifiers) G0096257020en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37360-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 地政研究所zh_TW
dc.description (描述) 96257020zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 不動產估價師的本質在於解釋不動產於市場上價值反應的情況,而價格係由買賣雙方透過公開市場所決定,故不動產估價師不僅在解釋不動產之價值所在,亦在說明買賣雙方於公開市場中的行為模式。然此行為模式主要根據買賣雙方對不動產價格之認知基礎,因此不動產估價師以比較法進行項目調整時,若缺乏考量買賣雙方之認知,對不動產價格的合理區間即可能無法清楚掌握。而國外過去對此議題僅著重於估價師與買方之討論,然不動產價格係由買賣雙方共同合意,故應加入賣方進行探討。
本文以台北市住宅不動產為例,透過對不動產價格影響因素的認知角度,探討不動產估價師、買方及賣方對住宅價格影響因素重要性的認知差異情形,並進一步分析不動產估價師和買賣雙方認知產生差異的可能原因。
研究根據問卷調查結果,實證顯示買賣雙方彼此間對住宅價格影響因素並無明顯認知差異,然而不同家戶屬性的買方、賣方對價格影響因素仍有不同的認知。另外,研究亦發現不動產估價師與買賣雙方之間,對價格影響因素認知存有差異,這是由於環境與制度面使然,且本研究亦證實台灣不動產估價師以區位交通因素為調整價格的首要因素,然而區位未必代表一切,研究結果顯示住宅環境對買賣雙方的重要性甚至更高。
zh_TW
dc.description.abstract (摘要) The real estate appraiser is not only interpreting the value range, but telling the behavior of buyer and seller. The objective of this study is to probe into the cognition differences to the variables determining residential property values between appraiser, buyer and seller. The survey was carried out within a period involved buyers and sellers which participated in the sales of residential property from June 2008 to February 2009 in Taipei City.
The results show that buyers and sellers do not have obvious cognition difference, but they do have different cognition with different household attributes. Besides, there is exactly cognition difference between appraiser, buyer and seller, and this is because of the residential property transaction environment and institution. Furthermore, the study reveals that the real estate appraisers in Taiwan take Location factors as the most important ones when they adjusting property price; however, buyers and sellers put even more attention on Residential factors.
en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究方法、範圍與限制 4
第三節 研究架構與流程 6
第二章 文獻回顧 9
第一節 買賣雙方行為研究 9
第二節 認知差異與不動產估價行為研究 13
第三章 研究設計 19
第一節 問卷設計與分析方法 19
第二節 資料說明 24
第四章 實證分析 35
第一節 買方與賣方認知差異分析 35
第二節 不動產估價師與買賣雙方認知差異分析 49
第五章 結論與建議 63
第一節 結論 63
第二節 建議 65
參考文獻 67
附錄 71
附錄一 估價師調查問卷 71
附錄二 買方調查問卷 74
附錄三 賣方調查問卷 77
附錄四 買賣雙方屬性認知平均值表 80
附錄五 正式訪談內容逐字稿 86
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096257020en_US
dc.subject (關鍵詞) 不動產估價師zh_TW
dc.subject (關鍵詞) 買賣雙方zh_TW
dc.subject (關鍵詞) 認知差異zh_TW
dc.subject (關鍵詞) 行為研究zh_TW
dc.subject (關鍵詞) appraiseren_US
dc.subject (關鍵詞) buyer and selleren_US
dc.subject (關鍵詞) cognition differenceen_US
dc.subject (關鍵詞) behavioral researchen_US
dc.title (題名) 不動產估價師與買賣雙方對住宅價格影響因素認知差異分析zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文參考文獻zh_TW
dc.relation.reference (參考文獻) Engel, J. F., R. D. Blackwell, and P. W. Miniard著,王志剛、謝文雀譯,1999,『消費者行為』,台北:華泰書局。zh_TW
dc.relation.reference (參考文獻) 王士鳴,2006,「不動產估價師信心判斷行為之研究」,國立政治大學地政學系碩士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 江穎慧,2009,「不動產價格之估值認知與調整─估價行為、大量估價與估值機率之研究」,國立政治大學地政學系博士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 吳明隆,2007,『SPSS操作與應用─問卷統計分析實務』,台北市,五南圖書出版股份有限公司。zh_TW
dc.relation.reference (參考文獻) 李易璇,2005,「不動產估價人員估值決定行為之研究」,國立政治大學地政學系碩士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 汪駿旭,2005,「不動產估價人員受客戶影響之研究」,國立政治大學地政學系碩士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 洪鴻智、張能政,2006,「不動產估價人員之價值探索過程:估價程序與參考點的選擇」,『建築與規劃學報』,7 (1):71-90。zh_TW
dc.relation.reference (參考文獻) 徐詩怡,2007,「不動產估價師與地價人員估值決定行為之研究」,國立政治大學地政學系碩士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 張曦方,1994,「住宅樓層價差之探討:以台北市為例」,國立政治大學地政學系碩士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 張能政,2004,「不動產估價行為研究─行為理論之應用」,國立台北大學不動產與城鄉環境學系碩士論文,台北市。zh_TW
dc.relation.reference (參考文獻) 梁仁旭、陳奉瑤,2006,『不動產估價』,台北市:陳奉瑤。zh_TW
dc.relation.reference (參考文獻) 連經宇,2003,「應用模糊語意方法與不連續選擇理論建立家戶購屋選擇行為模式之研究」,國立成功大學都市計劃研究所博士論文,台南市。zh_TW
dc.relation.reference (參考文獻) 彭建文、賴鳴美,2006,「賣方訂價策略對成交價格之影響分析」,『住宅學報』,15(1):67-84。zh_TW
dc.relation.reference (參考文獻) 劉秀玲,1992,「台北市住宅品質對住宅價格影響關係之探討」,國立中興大學都市計劃硏究所,台北市。zh_TW
dc.relation.reference (參考文獻) 潘淑滿,2003,『質性研究:理論與應用』,台北市,心理出版社。zh_TW
dc.relation.reference (參考文獻) 賴明宏,1998,「影響房價因素之屬性特徵與總體變數分析」,碩士論文,國立臺灣工業技術學院管理技術硏究所,台北市。zh_TW
dc.relation.reference (參考文獻) 薛立敏、陳琇里,1998,「住宅租擁選擇下家計消費支出之比較」,『住宅學報』,7:21-40。zh_TW
dc.relation.reference (參考文獻) 外文參考文獻zh_TW
dc.relation.reference (參考文獻) Adair, A., J. Berry and S. McGreal, 1996a, “Valuation of residential property: analysis of participant behavior”, Journal of Property Valuation & Investment, 14(1): 20-35.zh_TW
dc.relation.reference (參考文獻) Aluko, B. T., 2007, “Examining valuer’s judgement in residential property valuations in metropolitan Lagos, Nigeria”, Journal of Property Management, 25(1): 98-107.zh_TW
dc.relation.reference (參考文獻) Appraisal Institute, 2002, The dictionary of real estate appraisal, Chicago: Appraisal Institute.zh_TW
dc.relation.reference (參考文獻) Bello, M. O. and V. A. Bello, 2007, “The Influence of Consumers Behavior on the Variables Determining Residential Property Values in Lagos, Nigeria”, American Journal of Applied Sciences, 4(10): 774-778.zh_TW
dc.relation.reference (參考文獻) Brunswik, E., 1956, Perception and the Representative Design of Psychological Experiments, Berkeley, University of California Press.zh_TW
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