| dc.creator (作者) | Chang, Chingching | en |
| dc.creator (作者) | 張卿卿 | - |
| dc.date (日期) | 2006-01 | - |
| dc.date.accessioned | 22-十一月-2010 20:07:04 (UTC+8) | - |
| dc.date.available | 22-十一月-2010 20:07:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-十一月-2010 20:07:04 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/48400 | - |
| dc.description.abstract (摘要) | I first explored the strength of Taiwanese high school studentsâ beliefs regarding five antismoking messages. Findings of a nationwide survey showed that the students held these beliefs in the following order of decreasing strength: second-hand smoke damages health, smoking has long-term health consequences, smoking has shortterm health consequences, cigarette marketers are manipulative, and smokers are perceived negatively. Experiment one further showed that antismoking ads featuring weakly held beliefs are more effective than those featuring strongly held beliefs. Experiment two demonstrated that antismoking campaigns need to be framed carefully; in general, it is more effective to positively frame messages about strongly held antismoking beliefs but negatively frame messages about weakly held antismoking beliefs. | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Health Communication, 11(8), 769-788 | en |
| dc.title (題名) | Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example | en |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/10810730600959697 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/10810730600959697 | en_US |
