| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.date (日期) | 2007 | - |
| dc.date.accessioned | 22-Nov-2010 20:36:01 (UTC+8) | - |
| dc.date.available | 22-Nov-2010 20:36:01 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Nov-2010 20:36:01 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/48409 | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Advertising | en |
| dc.title (題名) | The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies | en |
| dc.type (資料類型) | article | en |
