| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.date (日期) | 2005 | - |
| dc.date.accessioned | 22-十一月-2010 20:37:23 (UTC+8) | - |
| dc.date.available | 22-十一月-2010 20:37:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-十一月-2010 20:37:23 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/48413 | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Psychology & Marketing, 22(12), 955-968 | en |
| dc.title (題名) | The moderating influence of ad framing for ad-self-congruency effects | en |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1002/mar.20093 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1002/mar.20093 | en_US |
