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題名 Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication
作者 黃懿慧
關鍵詞 Crisis communication strategy; Taiwan; Category; Continuum; Culture
日期 2005
上傳時間 23-十一月-2010 04:12:11 (UTC+8)
摘要 The purpose of this paper is twofold: (1) to investigate crisis communicative strategies (CCSs) in a Chinese context, and (2) to develop a model integrating the measures, categories, and continuum of CCS. A survey of public relations and public affairs managers from Taiwan’s top-500 companies was undertaken to examine actual experiences of handling crises. The results showed that five crisis communicative strategies emerged from the factor analysis, i.e., denial, diversion, excuse, justification, and concession. The cultural implication of the new factor, i.e., diversion, accordant with the theme of strategic ambiguity in the business literature, is explored. Moreover, this paper suggested placing the five CCSs in a two-continuum matrix, i.e., defense-accommodation and specificationambiguity. The paper concludes with a iscussion of practical applications, theoretical contribution, and cultural implications of the results.
關聯 Public Relations Review, 31(2), 229-238
資料類型 article
DOI http://dx.doi.org/10.1016/j.pubrev.2005.02.016
dc.creator (作者) 黃懿慧zh_TW
dc.date (日期) 2005-
dc.date.accessioned 23-十一月-2010 04:12:11 (UTC+8)-
dc.date.available 23-十一月-2010 04:12:11 (UTC+8)-
dc.date.issued (上傳時間) 23-十一月-2010 04:12:11 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/48422-
dc.description.abstract (摘要) The purpose of this paper is twofold: (1) to investigate crisis communicative strategies (CCSs) in a Chinese context, and (2) to develop a model integrating the measures, categories, and continuum of CCS. A survey of public relations and public affairs managers from Taiwan’s top-500 companies was undertaken to examine actual experiences of handling crises. The results showed that five crisis communicative strategies emerged from the factor analysis, i.e., denial, diversion, excuse, justification, and concession. The cultural implication of the new factor, i.e., diversion, accordant with the theme of strategic ambiguity in the business literature, is explored. Moreover, this paper suggested placing the five CCSs in a two-continuum matrix, i.e., defense-accommodation and specificationambiguity. The paper concludes with a iscussion of practical applications, theoretical contribution, and cultural implications of the results.-
dc.language zh_TWen
dc.language.iso en_US-
dc.relation (關聯) Public Relations Review, 31(2), 229-238en
dc.subject (關鍵詞) Crisis communication strategy; Taiwan; Category; Continuum; Culture-
dc.title (題名) Crisis communicative strategies in Taiwan: Category, continuum, and cultural implicationen
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.pubrev.2005.02.016-
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.pubrev.2005.02.016-