| dc.creator (作者) | 劉幼琍;陳清河 | zh_TW |
| dc.creator (作者) | Lia, Shu-Chu Sarrina ; Liu, Yu-Li ; Chen, Chi-Ho | - |
| dc.date (日期) | 2007-09 | - |
| dc.date.accessioned | 23-Nov-2010 04:46:07 (UTC+8) | - |
| dc.date.available | 23-Nov-2010 04:46:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 23-Nov-2010 04:46:07 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/48428 | - |
| dc.description.abstract (摘要) | Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan`s cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers` satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires. | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Media Economics, 20(3), 189-210 | en |
| dc.title (題名) | Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan | en |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/08997760701290641 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/08997760701290641 | en_US |
