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題名 發行美國雜誌國際中文版創業計畫
Business plan for publishing international Chinese edition of US magazine in Taiwan
作者 陳怡安
Chen, Annie
貢獻者 何小台
Ho, Chester
陳怡安
Chen, Annie
關鍵詞 雜誌
創業計畫
日期 2009
上傳時間 8-十二月-2010 01:59:11 (UTC+8)
摘要 發行美國雜誌國際中文版創業計畫
TABLE OF CONTENTS
     1 EXECUTIVE SUMMARY 1
     1.1 OBJECTIVES 3
     1.2 MISSION 3
     1.3 KEY TO SUCCESS 4
     2 COMPANY SUMMARY 4
     2.1 COMPANY OWNERSHIP 4
     2.2 COMPANY LOCATIONS AND FACILITIES 5
     3 PRODUCTS 5
     4 MARKET ANALYSIS SUMMARY 6
     4.1 TAIWAN MAGAZINE MARKET 6
     4.2 COMPETITORS 9
     4.3 LUCKY IN TAIWAN 20
     5 STRATEGY AND IMPLEMENTATION SUMMARY 23
     5.1 SWOT ANALYSIS 24
     5.2 MARKETING STRATEGY 25
     5.3 SALES STRATEGY 29
     5.4 SALES FORECAST 29
     6 MANAGEMENT SUMMARY 30
     6.1 MANAGEMENT TEAM 30
     7 FINANCIAL PLAN 32
     7.1 IMPORTANT ASSUMPTIONS 32
     7.2 PROJECTED PROFIT AND LOSS 32
     7.3 PROJECTED CASH FLOW 33
     7.4 PROJECTED BALANCE SHEET 34
     8 CONCLUSION 35
     WORKS CITED 37
參考文獻 Works Cited
Condé Nast Publications . Mission Statement of Lucky . 29 March 2010. 30 June 2010 <http://www.condenastmediakit.com/luc/>.
Condé Nast Publications. Vogue Media Kit. 15 December 2009. 30 June 2010 <http://www.condenastmediakit.com/vog/>.
Cosmopolitan magazine. Cosmopolitan Media Kit. 30 June 2010 <http://www.cosmomediakit.com/r5/home.asp>.
Elle magazine. "Elle Media Kit." Elle magazine. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>.
Government Information Office, Republic of China. "Magazine Publications." 2009 Publication Annual. Government Information Office, Republic of China, 2009.
Harper`s Bazaar magazine. Mission Statement of Harper`s Bazaar. 30 June 2010 <http://www.harpersbazaarmediakit.com/r5/showkiosk.asp?listing_id=413514&category_id=27874>.
Lucky. Editor in Chief - Lucky magazine. 30 June 2010 <http://www.luckymag.com/services/presscenter/bios/KimFranceBio>.
Lucky magazine. Lucky . 30 June 2010.
Magazine Business Association of Taipei. 30 June 2010 <http://www.magazine.org.tw/Magazine>.
Marie Claire magazine. Mission Satement of Marie Claire. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933013
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933013
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (作者) 陳怡安zh_TW
dc.contributor.author (作者) Chen, Annieen_US
dc.creator (作者) 陳怡安zh_TW
dc.creator (作者) Chen, Annieen_US
dc.date (日期) 2009en_US
dc.date.accessioned 8-十二月-2010 01:59:11 (UTC+8)-
dc.date.available 8-十二月-2010 01:59:11 (UTC+8)-
dc.date.issued (上傳時間) 8-十二月-2010 01:59:11 (UTC+8)-
dc.identifier (其他 識別碼) G0097933013en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49131-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933013zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 發行美國雜誌國際中文版創業計畫zh_TW
dc.description.abstract (摘要) TABLE OF CONTENTS
     1 EXECUTIVE SUMMARY 1
     1.1 OBJECTIVES 3
     1.2 MISSION 3
     1.3 KEY TO SUCCESS 4
     2 COMPANY SUMMARY 4
     2.1 COMPANY OWNERSHIP 4
     2.2 COMPANY LOCATIONS AND FACILITIES 5
     3 PRODUCTS 5
     4 MARKET ANALYSIS SUMMARY 6
     4.1 TAIWAN MAGAZINE MARKET 6
     4.2 COMPETITORS 9
     4.3 LUCKY IN TAIWAN 20
     5 STRATEGY AND IMPLEMENTATION SUMMARY 23
     5.1 SWOT ANALYSIS 24
     5.2 MARKETING STRATEGY 25
     5.3 SALES STRATEGY 29
     5.4 SALES FORECAST 29
     6 MANAGEMENT SUMMARY 30
     6.1 MANAGEMENT TEAM 30
     7 FINANCIAL PLAN 32
     7.1 IMPORTANT ASSUMPTIONS 32
     7.2 PROJECTED PROFIT AND LOSS 32
     7.3 PROJECTED CASH FLOW 33
     7.4 PROJECTED BALANCE SHEET 34
     8 CONCLUSION 35
     WORKS CITED 37		-
dc.description.tableofcontents TABLE OF CONTENTS
     1 EXECUTIVE SUMMARY 1
     1.1 OBJECTIVES 3
     1.2 MISSION 3
     1.3 KEY TO SUCCESS 4
     2 COMPANY SUMMARY 4
     2.1 COMPANY OWNERSHIP 4
     2.2 COMPANY LOCATIONS AND FACILITIES 5
     3 PRODUCTS 5
     4 MARKET ANALYSIS SUMMARY 6
     4.1 TAIWAN MAGAZINE MARKET 6
     4.2 COMPETITORS 9
     4.3 LUCKY IN TAIWAN 20
     5 STRATEGY AND IMPLEMENTATION SUMMARY 23
     5.1 SWOT ANALYSIS 24
     5.2 MARKETING STRATEGY 25
     5.3 SALES STRATEGY 29
     5.4 SALES FORECAST 29
     6 MANAGEMENT SUMMARY 30
     6.1 MANAGEMENT TEAM 30
     7 FINANCIAL PLAN 32
     7.1 IMPORTANT ASSUMPTIONS 32
     7.2 PROJECTED PROFIT AND LOSS 32
     7.3 PROJECTED CASH FLOW 33
     7.4 PROJECTED BALANCE SHEET 34
     8 CONCLUSION 35
     WORKS CITED 37		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933013en_US
dc.subject (關鍵詞) 雜誌zh_TW
dc.subject (關鍵詞) 創業計畫zh_TW
dc.title (題名) 發行美國雜誌國際中文版創業計畫zh_TW
dc.title (題名) Business plan for publishing international Chinese edition of US magazine in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Works Citedzh_TW
dc.relation.reference (參考文獻) Condé Nast Publications . Mission Statement of Lucky . 29 March 2010. 30 June 2010 <http://www.condenastmediakit.com/luc/>.zh_TW
dc.relation.reference (參考文獻) Condé Nast Publications. Vogue Media Kit. 15 December 2009. 30 June 2010 <http://www.condenastmediakit.com/vog/>.zh_TW
dc.relation.reference (參考文獻) Cosmopolitan magazine. Cosmopolitan Media Kit. 30 June 2010 <http://www.cosmomediakit.com/r5/home.asp>.zh_TW
dc.relation.reference (參考文獻) Elle magazine. "Elle Media Kit." Elle magazine. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>.zh_TW
dc.relation.reference (參考文獻) Government Information Office, Republic of China. "Magazine Publications." 2009 Publication Annual. Government Information Office, Republic of China, 2009.zh_TW
dc.relation.reference (參考文獻) Harper`s Bazaar magazine. Mission Statement of Harper`s Bazaar. 30 June 2010 <http://www.harpersbazaarmediakit.com/r5/showkiosk.asp?listing_id=413514&category_id=27874>.zh_TW
dc.relation.reference (參考文獻) Lucky. Editor in Chief - Lucky magazine. 30 June 2010 <http://www.luckymag.com/services/presscenter/bios/KimFranceBio>.zh_TW
dc.relation.reference (參考文獻) Lucky magazine. Lucky . 30 June 2010.zh_TW
dc.relation.reference (參考文獻) Magazine Business Association of Taipei. 30 June 2010 <http://www.magazine.org.tw/Magazine>.zh_TW
dc.relation.reference (參考文獻) Marie Claire magazine. Mission Satement of Marie Claire. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>zh_TW