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題名 國際商務溝通職能模型之建構與評鑑工具之發展
The construction of international business communication competency model and the development of assessment tool
作者 吳春慧
Chun-Hui Wu
貢獻者 黃秉德
吳春慧
Chun-Hui Wu
關鍵詞 國際商務溝通
職能模型
跨文化職能
溝通職能
職能評鑑
觀察量表
International Business Communication
Competency Model
Cross-cultural Competence
Communication Competence
Comopetency Assessment
Observation Scale
日期 2009
上傳時間 8-十二月-2010 02:03:35 (UTC+8)
摘要 本研究探究在進行跨國商務溝通時，所應具備職能為何，藉由文獻探討、訪
     談、專家會議和問卷調查等方式確立國際商務溝通職能模型，並且針對一真實課
     程進行評鑑工具的發展和驗證，以瞭解工具和課程的有效性。
     根據研究的結果，確立了台灣人才在全球舞台上的國際商務溝通職能包含三
     個層次、九個構面，即為基礎、加分和目標三層次，敏感度、同理心、積極性、
     彈性、商業專業能力、運用語言能力、傳遞訊息能力、傾聽能力、和建立共識等
     九個構面，並且根據這九個構面發展出每一構面的行為指標。而評鑑工具的發展
     上，經過信度、效度和鑑別度的分析，確認評鑑工具的有效性。而後進行課程有
     效性分析，發現課程的介入確實顯著提昇學生的職能展現。
     本研究所建構的職能模型和評鑑工具皆通過考驗和證實，最後研究者提供在
     教育訓練、評鑑和未來研究的建議。
The purpose of this study is to explore what is the necessary competency for
     international business communication and use them to develop the assessment tool.
     Through literature review, expert interviews, expert panel and questionnaire survey, the
     study builds the international business competency model and assessment tool to offer
     a structure helping Taiwanese talents to go on the world stage smoothly.
     According to the result, there are three levels and nine dimensions in the
     international business competency for Taiwanese. It includes “must have”, “nice to
     have” and “goal” levels, which contain sensitivity, sympathy, aggressiveness,
     flexibility, business profession ability, language using ability, message delivering
     ability, listening and achieving consensus. Moreover, the research also develops
     behavior indicators for each dimension. In the part of assessment tool, the efficacy is
     confirmed by reliability, validity and discrimination analysis.
     The international business communication competency model and assessment
     tool are all confirmed the efficacy. In the end, the researcher provides the suggestions
     for training, assessment and follow-up academic studies.
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描述 碩士
國立政治大學
教育研究所
96152014
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096152014
資料類型 thesis
dc.contributor.advisor 黃秉德zh_TW
dc.contributor.author (作者) 吳春慧zh_TW
dc.contributor.author (作者) Chun-Hui Wuen_US
dc.creator (作者) 吳春慧zh_TW
dc.creator (作者) Chun-Hui Wuen_US
dc.date (日期) 2009en_US
dc.date.accessioned 8-十二月-2010 02:03:35 (UTC+8)-
dc.date.available 8-十二月-2010 02:03:35 (UTC+8)-
dc.date.issued (上傳時間) 8-十二月-2010 02:03:35 (UTC+8)-
dc.identifier (其他 識別碼) G0096152014en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49284-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 教育研究所zh_TW
dc.description (描述) 96152014zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 本研究探究在進行跨國商務溝通時，所應具備職能為何，藉由文獻探討、訪
     談、專家會議和問卷調查等方式確立國際商務溝通職能模型，並且針對一真實課
     程進行評鑑工具的發展和驗證，以瞭解工具和課程的有效性。
     根據研究的結果，確立了台灣人才在全球舞台上的國際商務溝通職能包含三
     個層次、九個構面，即為基礎、加分和目標三層次，敏感度、同理心、積極性、
     彈性、商業專業能力、運用語言能力、傳遞訊息能力、傾聽能力、和建立共識等
     九個構面，並且根據這九個構面發展出每一構面的行為指標。而評鑑工具的發展
     上，經過信度、效度和鑑別度的分析，確認評鑑工具的有效性。而後進行課程有
     效性分析，發現課程的介入確實顯著提昇學生的職能展現。
     本研究所建構的職能模型和評鑑工具皆通過考驗和證實，最後研究者提供在
     教育訓練、評鑑和未來研究的建議。		zh_TW
dc.description.abstract (摘要) The purpose of this study is to explore what is the necessary competency for
     international business communication and use them to develop the assessment tool.
     Through literature review, expert interviews, expert panel and questionnaire survey, the
     study builds the international business competency model and assessment tool to offer
     a structure helping Taiwanese talents to go on the world stage smoothly.
     According to the result, there are three levels and nine dimensions in the
     international business competency for Taiwanese. It includes “must have”, “nice to
     have” and “goal” levels, which contain sensitivity, sympathy, aggressiveness,
     flexibility, business profession ability, language using ability, message delivering
     ability, listening and achieving consensus. Moreover, the research also develops
     behavior indicators for each dimension. In the part of assessment tool, the efficacy is
     confirmed by reliability, validity and discrimination analysis.
     The international business communication competency model and assessment
     tool are all confirmed the efficacy. In the end, the researcher provides the suggestions
     for training, assessment and follow-up academic studies.		en_US
dc.description.tableofcontents 第一章 緒論 ............................................................................................ 1
     第一節 研究背景與動機 .................................................................. 1
     第二節 研究目的 ............................................................................. 2
     第三節 重要名詞界定...................................................................... 2
     第四節 研究範圍 ............................................................................. 3
     第五節 研究限制 ............................................................................. 4
     第二章 文獻探討 .................................................................................... 4
     第一節 國際商務溝通...................................................................... 4
     第二節 職能 ................................................................................... 19
     第三章 研究方法與設計 ...................................................................... 32
     第一節 研究流程 ........................................................................... 32
     第二節 研究方法 ........................................................................... 37
     第三節 研究對象 ........................................................................... 38
     第四節 資料處理與分析 ................................................................ 39
     第四章 職能模型確立與量表編製 ....................................................... 41
     第一節 模型和量表發展 ................................................................ 41
     第二節 職能模型和觀察量表驗證 ................................................ 49
     第五章 結果分析 .................................................................................. 54
     第一節 信度分析 ........................................................................... 54
     第二節 效度分析 ........................................................................... 57
     第三節 鑑別度分析 ....................................................................... 61
     第四節 樣本分析 ........................................................................... 62
     第五節 相依樣本T 考驗 ............................................................... 63
     第六節 變異數分析 ....................................................................... 64
     第六章 結論與建議 .............................................................................. 74
     第一節 研究結果 ........................................................................... 74
     第二節 研究建議 ........................................................................... 77
     參考文獻................................................................................................ 79
     附件：國際商務溝通職能觀察量表 ..................................................... 85		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096152014en_US
dc.subject (關鍵詞) 國際商務溝通zh_TW
dc.subject (關鍵詞) 職能模型zh_TW
dc.subject (關鍵詞) 跨文化職能zh_TW
dc.subject (關鍵詞) 溝通職能zh_TW
dc.subject (關鍵詞) 職能評鑑zh_TW
dc.subject (關鍵詞) 觀察量表zh_TW
dc.subject (關鍵詞) International Business Communicationen_US
dc.subject (關鍵詞) Competency Modelen_US
dc.subject (關鍵詞) Cross-cultural Competenceen_US
dc.subject (關鍵詞) Communication Competenceen_US
dc.subject (關鍵詞) Comopetency Assessmenten_US
dc.subject (關鍵詞) Observation Scaleen_US
dc.title (題名) 國際商務溝通職能模型之建構與評鑑工具之發展zh_TW
dc.title (題名) The construction of international business communication competency model and the development of assessment toolen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分zh_TW
dc.relation.reference (參考文獻) 王小華、車宏生（2004）。評價中心的評分維度和評分效果。心理科學進展，12(4)：zh_TW
dc.relation.reference (參考文獻) p601-607。zh_TW
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