| dc.contributor.advisor | 林建智 | zh_TW |
| dc.contributor.advisor | J.J. Lin | en_US |
| dc.contributor.author (作者) | 村上勇 | zh_TW |
| dc.contributor.author (作者) | Yuichi Murakami Coronado | en_US |
| dc.creator (作者) | 村上勇 | zh_TW |
| dc.creator (作者) | Yuichi Murakami Coronado | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 8-十二月-2010 16:56:26 (UTC+8) | - |
| dc.date.available | 8-十二月-2010 16:56:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-十二月-2010 16:56:26 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0096933055 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49695 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 96933055 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | 墨西哥商薩果堤克有限公司進入高檔市場之策略 | zh_TW |
| dc.description.abstract (摘要) | Salxotico, Co., Ltd. is a manufacturer of salsa for the high end market. Main products are salsas in the gourmet segment. Company relies on innovation to be a distinctive brand, main goal is to position the brand as a leading company in the high end segment and achieve sales equivalent to half million dollar at the end of third year of operation, with a long-term strategy for the long run, planned investment of USD$100,00 the company expects to become an important player in the luxury segment of salsa, achieving increment in sales of above 16 % each year, which means one point more than the average media for that sector worldwide. Selected countries to export their salsas are Taiwan, Korea, Poland and Czech Republic. | en_US |
| dc.description.tableofcontents | 1 Table of Contents……………………………………………………… 32 Executive Summary …………………………………………………... 63 Objective of this research ……………………………………………... 74 General Company Description …………………………………………84.1 Mission Statement …………………………………………………9 4.2 Company Summary ………………………………………………114.3 Company History…………………………………………………114.4 Company Ownership……………………………………………..124.5 Start-up Summary……………………………………………..….134.6 Board of Directors…………………………………………….…..134.7 Company Locations and Facilities………………………………..144.8 Branch Office ………………………………………………….…144.9 Milestones……………………………………………………...…145 Company Products ……………………………………..……….…..…165.1 Product Description………………………………………………165.1.1 Salsa Pico de Gallo…………………………………………..175.1.2 Guacamole…………………………………………..………185.1.3 Salsa Verde…………………………………………………..195.1.4 Salsa Roja……………………………………………………205.1.5 Salsa de Xoconostle…………………………………………205.1.6 Salsa de Habanero……………………………………..……215.2 Future Products…………………………………………………...225.2.1 Own Salsa Jars………………………………………………..225.2.2 Blue Corn Tortilla Chip………………………………………225.2.3 White Corn Tortilla Chips…………………………...………225.2.4 Fruit Salsa……………………………………………………235.2.5 Restaurant in Taiwan ………………………………………..235.3 Competitive Comparison…………………………………………235.3.1 Salxótico versus Mexican Brands comparison………...……255.3.2 Salxótico versus Foreign brands comparison………….……265.4 Sales Literature……………………………………………………295.5 Sourcing…..………………………………………………………296 Worldwide Sauce Market Analysis Summary …………..………..…..316.1 Country Market Segmentation………………………………..….436.1.1 First Stage Screening Selection………………………………436.1.2 Second Stage Screening Selection…………………………..457 Strategy and implementation Summary………………………………..51 7.1 Marketing Strategy………………………………………..………527.1.1 Promotion Strategy……………………………………………527.1.2 Distribution Strategy……………………………………….537.1.3 Pricing Strategy…..…………………………………………538 Key Financial Indicators………………………………………………548.1 Start up Costs…….……………………………………………548.2 Sales Forecast………….…………………………………………578.3 Break-even analysis..…………………………………………….628.4 Projected balance sheet……………………………………..…….649 Conclusion and Recommendations …………………………………...6910 Appendix……………………………………………………………….7010.1 Data……………………………………………………………….7011 References……………………………………………………….……...87 | zh_TW |
| dc.format.extent | 2350472 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933055 | en_US |
| dc.subject (關鍵詞) | 公司進入高檔市場之策略 | zh_TW |
| dc.title (題名) | 墨西哥商薩果堤克有限公司進入高檔市場之策略 | zh_TW |
| dc.title (題名) | Salxótico, Co. Ltd. Mexican salsa export strategy into high end markets | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Czinkota, Michael and Ilka Ronkainen, 2007 International Marketing Mason. | zh_TW |
| dc.relation.reference (參考文獻) | 2. Madsen, Tagek and Per Servais, 1997 The internationalization of Born Globals: an Evolutionary Process? International Business Review, 6 (6), 561-583. | zh_TW |
| dc.relation.reference (參考文獻) | 3. Oviatt Benjamin and Patricia MacDougall, 1994 Toward a Theory of International Venture Journal of International Business Studies 25:45-64. | zh_TW |
| dc.relation.reference (參考文獻) | Web pages | zh_TW |
| dc.relation.reference (參考文獻) | www.salxotico.com | zh_TW |
| dc.relation.reference (參考文獻) | http://www.brandchannel.com/features_effect.asp?pf_id=401 | zh_TW |
| dc.relation.reference (參考文獻) | http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/FoodLabelingGuide/ucm064894.htm | zh_TW |
| dc.relation.reference (參考文獻) | http://www.sisi.org.mx/jspsi/documentos/2006/seguimiento/00010/0001000078106_055.pdf | zh_TW |
| dc.relation.reference (參考文獻) | http://www.jasons.com.tw/jasons/jasons.jspx | zh_TW |
| dc.relation.reference (參考文獻) | http://www.usitc.gov/publications/docs/tata/hts/bychapter/1000C21.pdf | zh_TW |
| dc.relation.reference (參考文獻) | http://www.trademap.org/Country_SelProduct_Graph.aspx | zh_TW |
| dc.relation.reference (參考文獻) | http://www.trademap.org/Bilateral.aspx | zh_TW |
| dc.relation.reference (參考文獻) | http://globaledge.msu.edu/resourcedesk/mpi/ | zh_TW |
