| dc.contributor.advisor | 劉助 | zh_TW |
| dc.contributor.advisor | Liu, James | en_US |
| dc.contributor.author (作者) | 羅秀 | zh_TW |
| dc.contributor.author (作者) | Rocio Nathalie Perez | en_US |
| dc.creator (作者) | 羅秀 | zh_TW |
| dc.creator (作者) | Rocio Nathalie Perez | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 8-十二月-2010 16:57:00 (UTC+8) | - |
| dc.date.available | 8-十二月-2010 16:57:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-十二月-2010 16:57:00 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0097933056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49698 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933056 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Aravore Babies 天然高機能服裝：為啟動加州網路銷售之創業企劃 | zh_TW |
| dc.description.abstract (摘要) | NONE | en_US |
| dc.description.tableofcontents | LIST OF TABLES ivEXECUTIVE SUMMARY 11. BUSINESS BACKGROUND 21.1 Mission Statement 21.2 Vision Statement 21.3 The Aravore value and philosophy 21.4 Company Goals 31.5 Company Summary 42 PRODUCTS AND SERVICES 72.1 Products Description 72.2 Services and Policies 73. COMPETITIVE ANALYSIS 123.1 The State of the Apparel Industry 123.2 Who Buys Children’s Clothing? 163.3 Marketing Strategy 163.4 Advertising and Promotion 273.5 US Moms Online Buying Habits 283.6 Media Habits and Social Networking 313.7 Marketing and Communication Strategy 334. PRICING STRATEGY 374.1 Why Do Customers Buy Organic Cotton Product? 374.2 Why Organic baby cotton is expensive? 384.3 Is Organic Cotton Baby Clothing Actually Organic? 385. BUSINESS ORGANIZATION AND HUMAN RESOURCES MANAGEMENT 395.1 Organization Structure 395.2 Personnel Plan 406. FINANCIALS 406.1 Important Assumptions 416.2 Sales Forecast 416.3 Break Even Analysis 426.4 Legal Environment 436.5 Cash Flow 446.6 Income Statement 456.7 Balance Sheet 466.8 Business Risk 466.9 Long-Term Plan 47APPENDIX 49REFERENCES 53 | zh_TW |
| dc.format.extent | 1424425 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933056 | en_US |
| dc.subject (關鍵詞) | 天然高機能服裝 | zh_TW |
| dc.subject (關鍵詞) | Aravore Babies | en_US |
| dc.title (題名) | Aravore Babies 天然高機能服裝：為啟動加州網路銷售之創業企劃 | zh_TW |
| dc.title (題名) | ARAVORE Babies, organic and ethically made clothing: a Start up Online Business Plan in California | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. CIA, (2010, May). United States. The World Factbook, the Central Intelligence Agency. Retrieved May, 2010, from <https://www.cia.gov/library/publications/the-world-factbook/print/us.html> (May, 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 2. Ward, Susan (2010). Writing a business plan: Section 8. Retrieved April, 2010, from About.com <http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc.htm> (April, 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 3. Theory of Strategic Management, Hill and Jones, 2009. 8th edition. Retrieved June 2010 | zh_TW |
| dc.relation.reference (參考文獻) | 4. Aravore Babies. 2010. <http://www.aravore-babies.com/> (March 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 5. RESEARCHANDMARKETS 2009 – Brochure Children’s clothing in US, 2009 <http://www.researchandmarkets.com/reports/1083819/> | zh_TW |
| dc.relation.reference (參考文獻) | 6. Marketing to Moms Coalition State of the American Mom 2009. Report. (May 2010) <www.marketingtomomscoalition.org> (May 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 7. United States economy statistics and industry report. Retrieved May 2010. <http://www.reportlinker.com/r0717/United-States-industry-reports.html> (May 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 8. German Press Liebkind!: Aravore - Designer Childrenswear - Organic & Ethically made. Article. Retrieved June 2010. <http://www.lieb-kind.de/> (June 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 9. Little Big Magazine: The range of organic clothing ...is on the rise. But one of the originals and the best, is Aravore. Article. Retrieved June 2010. <http://www.littlebigmagazine.com/design-decoration/textiles/organic-focus-aravore-babies> (June 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 10. The Democratization of Online Social Networks: A look at the change in demographics of social network users over time. Oct 2009. Retrieved May 2010 <http://pewresearch.org/databank/keytrends/> (May 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 11. Is it Right to Buy Expensive Organic Cotton Baby Clothing?, Deepa Roy Chowdhury. Date. Retrieved June 2010. <http://www.articlesbase.com/babies-articles/is-it-right-to-buy-expensive-organic-cotton-baby-clothing-2628923.html#ixzz0s87qAHf3> (June,2010) | zh_TW |
| dc.relation.reference (參考文獻) | 12. Pew Internet & American Life Project. May 2010. Social Networking Rises, Especiallly Among Younger Set. Retrieved May 2010. <http://pewresearch.org/pubs/1586/changing-demographic-characteristics-american-mothers> | zh_TW |
| dc.relation.reference (參考文獻) | 13. <http://www.marketingcharts.com/interactive/social-networking-rises-especially-among-younger-set-11886/pew-adult-sns-users-have-profiles-age-group-feb-2010jpg/> (May 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 14. Mintel’s consumer research shows some distinct shopping patterns and trends for younger vs. older moms, which suppliers and retailers should address in product selection and marketing outreach., Published Dec. 2009.May 2010 <http://www.just-style.com/market-research/childrens-clothing-us_id80377.aspx > (May 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 15. Mothers by the Numbers, 2006. Retrieved April 2010. <http://www.infoplease.com/spot/momcensus1.html> (April 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 16. US Population Growth Rate, February 2010. Retrieved April 2010. <http://www.indexmundi.com/united_states/population_growth_rate.html> (April 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 17. Industry Statistics, October 2009. Retrieved June 2010. <http://www.bazaarvoice.com/resources/stats> (June 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 18. (Marketing to Mom’s coalition, Holiday Shopping, September 2009 Highlights). Retrieved June 2010. <http://www.marketingtomomscoalition.org/research_reports.html> (June 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 19. Paperclick ads. Retrieved June 2010 <http://www. google. com/intl/en/ads/> (June 2010) | zh_TW |
