| dc.contributor.advisor | 郭更生 | zh_TW |
| dc.contributor.author (作者) | 林家壕 | zh_TW |
| dc.creator (作者) | 林家壕 | zh_TW |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-九月-2011 16:31:29 (UTC+8) | - |
| dc.date.available | 29-九月-2011 16:31:29 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-九月-2011 16:31:29 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0094355075 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50726 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 94355075 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 近年來，Google 成為全球最夯的企業。Google 何以迅速開始獲利並保持獲利，幾乎從未面臨困境？在全球競爭者眾多的情況下，Google 憑靠什麼而快速崛起，穩坐全球搜尋引擎的龍頭，遙遙領先第二名的對手？Google 是否是真的無懈可擊呢？Google 的成長模式以及策略行為，成為一個相當值得探討的議題。 企業的策略行為，往往會因為公司所擁有的資源以及能力而有所差異。Google 在短短的數年之間，從一小型公司，變成全球最有價值，研發能力最強大，全球工作者最嚮往之跨國企業。在不同的階段，經營策略也會有所不同，因此，對於Google 成立至今經營策略的變化，也是值得探討的。過去在衡量企業的績效，往往著重於各種財務性指標，或是企業的產品研發能力。但是單從這兩方面，很難清晰地描繪出企業的實際營運績效以及其真正的價值。非財務性的指標往往才能衡量企業的競爭力及真正的價值所在。本文以Google 為個案研究對象，透過仔細探討Google 的發展歷程，分析其總體策略，人才管理措施以及產品創新，配合其績效、成本以及獲利的分析，以期完整評估Google 的企業價值。此外，本文也探討Google 的各項併購行為，發現Google 於不同時期之發展方向與被併購之目標公司有非常大的相關性。最後，本文亦解析Google 在知識資本以及人力資源等重要層面之經營策略，以評估Google 之經營優勢及劣勢。本文旨在透過對個案公司經營模式演進過程之整理，從中尋找出網路服務平台之演進概念，以提供處於不同發展時期之網路公司一個參考樣本。 | zh_TW |
| dc.description.abstract (摘要) | In recent years, Google had become the hottest company around the world. How could Google maintain profitability and nearly never faces any difficulty? The key purpose of the research is to discuss the key factors of Google when he faces the critical environment of multi-competitors. Is Google a perfect model of the search engine company? The growth model and strategy are worth discussing. The strategic behavior of a company depends on its own resource and capability.Google, the most valuable company and the most innovative business, has been attracting the first-rate talent in the world during these years. It is interesting to discover the change of the business strategy in a rapid development company like Google. The related research in the past years, scholars try to measure the performance of the company from the financial indicators, or the innovation degree. But these indicators may not fully describe real value and the performance of a company. Non-financial indicators are the key factors to create the competitiveness and theirreplaceable value.The major axis of the research focuses on the development history of Google. By analyzing the overall strategy, the human resource management, the innovation of the products, and the verification of the performance, costs and the profits, thisresearch try to draw a full-range analysis of Google’s Value. Besides, we also discuss the mergers and acquisitions of Google. From these activities, Google gainlots of knowledge capabilities and talents. Through the analysis of the evolution process of Google’s business model, the research shows some implication that couldbe used as guidelines for other internet platform companies when they need a reference for their business model. | en_US |
| dc.description.tableofcontents | 摘要........................................................................................................................... I目錄............................................................................................................................... II圖目錄........................................................................................................................ VII表目錄....................................................................................................................... VIII第一章 緒論................................................................................................................ 1第一節研究背景............................................................................................ 1第二節研究動機............................................................................................ 1第三節研究目的............................................................................................ 2第二章文獻探討.................................................................................................... 3第一節企業價值............................................................................................ 3第二節價值創新............................................................................................ 8第三節創新策略.......................................................................................... 12第四節企業經營策略.................................................................................. 16第三章研究方法.................................................................................................. 21第一節研究方法.......................................................................................... 21第二節研究流程與架構.............................................................................. 25第三節分析架構.......................................................................................... 27第一節 Google 發展歷程 ............................................................................. 28第二節 Google 創新模式 ............................................................................. 34第三節 Google 營運模式 ............................................................................. 35第五章企業價值分析評估.................................................................................. 37第一節策略評估與分析.............................................................................. 37第二節 Google 經營績效 ............................................................................. 38第三節競爭優劣勢分析.............................................................................. 46第四節 Google 的未來挑戰與機會 ............................................................. 48第六章結論與建議.............................................................................................. 51第一節研究結論.......................................................................................... 51第二節研究建議.......................................................................................... 52第三節研究限制.......................................................................................... 52參考文獻...................................................................................................................... 53 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094355075 | en_US |
| dc.subject (關鍵詞) | Google | zh_TW |
| dc.subject (關鍵詞) | 企業價值 | zh_TW |
| dc.subject (關鍵詞) | 經營策略 | zh_TW |
| dc.subject (關鍵詞) | Google | en_US |
| dc.subject (關鍵詞) | Business Value | en_US |
| dc.subject (關鍵詞) | Business strategy | en_US |
| dc.title (題名) | 企業價值評估--以Google為例 | zh_TW |
| dc.title (題名) | Evaluation of business value--A case study of Google | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 中文部分 | zh_TW |
| dc.relation.reference (參考文獻) | 大前研一，1985，黃宏義譯，1986，策略家的智慧，長河出版社。 | zh_TW |
| dc.relation.reference (參考文獻) | 司徒達賢，2001，策略管理新論—觀念架構與分析方法。台北：智勝文化事業有限公司。 | zh_TW |
| dc.relation.reference (參考文獻) | 司徒達賢，2005，管理學的新世界，天下遠見文化。 | zh_TW |
| dc.relation.reference (參考文獻) | 吳思華，2000，策略九說—策略思考的本質，第三版，台北：臉譜文化。 | zh_TW |
| dc.relation.reference (參考文獻) | 吳凱琳譯，創新的兩難，2004(Clayton M. Christensen, “The Innovator`s Dilemma”)，商周出版社。 | zh_TW |
| dc.relation.reference (參考文獻) | 高希均，2005，藍海策略的時代來臨─千山獨行、商機獨創、利益共享，收錄於黃秀媛譯，《藍海策略：開創無人競爭的全新市場，金偉燦(W. Chan Kim)與莫伯尼(Renee Mauborgne)合著》，台北市：天下遠見，頁13-25。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃營杉、楊景傅譯，2004，策略管理，譯自Charles WL Hill，Strategic Management Theory，台北：華泰文化。 | zh_TW |
| dc.relation.reference (參考文獻) | 鄔洪勇(1994)，企業評價關鍵因素之研究，東海大學企業管理研究所碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 廖銀河(2004)，企業價值創造與評估－裕隆汽車製造公司為例，朝陽大學財務金融研究所碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | Robert K. Yin著/尚榮安譯，個案研究法，弘智文化，民國90年。 | zh_TW |
| dc.relation.reference (參考文獻) | 英文部分 | zh_TW |
| dc.relation.reference (參考文獻) | Arnold, G. (1998), Corporate Financial Management, Pitman Publishing, London, pp. 1050. | zh_TW |
| dc.relation.reference (參考文獻) | Bannister, R. J. and Jesuthasan, R. (1997), Is your company ready for value-based management, Journal of Business Strategy, 18(2), pp. 12-15. | zh_TW |
| dc.relation.reference (參考文獻) | Black A., Wright P. and Bachman J. (1998), In Search of Shareholder Value, Pitman Publishing, London, pp. 292. | zh_TW |
| dc.relation.reference (參考文獻) | Bontis, N.,1999, "Managing organizational knowledge by diagnosing intellectual capital: Framing and advancing the state of the field", International Journal of Technology Management, 18, pp.433-462. | zh_TW |
| dc.relation.reference (參考文獻) | Bromwich, M. (1998), Value based financial management systems, Journal of Management Accounting Research, September, pp. 387-389. | zh_TW |
| dc.relation.reference (參考文獻) | Christopher, M. and Ryals, L. (1999), Supply chain strategy: Its impact on shareholder value, International Journal of Logistics Management, 10(1), pp. 1-10. | zh_TW |
| dc.relation.reference (參考文獻) | Condon, J and Jamie, G. (1998), Value Based Management─The Only Way to Management for Value，Dublin：Ireland. | zh_TW |
| dc.relation.reference (參考文獻) | Ettlie, J. E., Bridges, W. P. and O’Keefe, R. D. (1984), “Organization Strategy and Structural Differences for Radical Versus Incremental Innovation,” Management Science, 30, pp. 682-695. | zh_TW |
| dc.relation.reference (參考文獻) | Haspeslagh, P., Noda, T., and Boulos, F.(2001), "Its Not Just About the Numbers," Harvard Business Review 79, (7) Cover Story | zh_TW |
| dc.relation.reference (參考文獻) | Marsh, D. G. (1999), Making or breaking value, New Zealand Management, March：pp.58-59 | zh_TW |
| dc.relation.reference (參考文獻) | McTaggart, J. M., Kontes, P. W. and Mankins, M. (1994), The Value Imperative, The Free Press, New York. | zh_TW |
| dc.relation.reference (參考文獻) | Miles, R. E. and Snow, C. C.(1978), “Organizational Strategy, Structure and Process”， McGraw-Hill, New York | zh_TW |
| dc.relation.reference (參考文獻) | Osborne, A. (1998). “Measuring intellectual capital: The real value of companies.” Ohio CPA Journal, 57 (4): 37-38. | zh_TW |
| dc.relation.reference (參考文獻) | Palmatier, R. W. (2008), “Interfirm Relational Drivers of Customer Value”, Journal of Marketing, 72(July), pp.78-89. | zh_TW |
| dc.relation.reference (參考文獻) | Peppard, J., and Rylander, A., (2001), "Using an intellectual capital perspective to design and implement a growth strategy: the case of APiON", European Management Journal, 19(5), pp.510-525. | zh_TW |
| dc.relation.reference (參考文獻) | Porter, M. E. (1980), Competitive Strategy-Techniques for Analyzing Industries and Competitor, New York: Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Porter, M. E. (1985), Competitive Advantage; Creating and Sustaining Superior Performance, The Free press. | zh_TW |
| dc.relation.reference (參考文獻) | Roos, G. and Roos, J., (1997), "Measuring your company`s intellectual performance", Long Range Planning, 30(3), pp.413-426. | zh_TW |
| dc.relation.reference (參考文獻) | Simms, J. (2001), Marketing for value, Marketing, 28(June), pp.34-35. | zh_TW |
| dc.relation.reference (參考文獻) | Souitaris, V. (2002), Firm-specific Competencies Determining Technological Innovation: A Survey in Greece. R&D Management. 32(1), pp.61-77. | zh_TW |
| dc.relation.reference (參考文獻) | Sun, H. & Hong, C., 2002. The Alignment between Manufacturing and Business Strategies: Its Influence on Business Performance. Technovation, 22(11): 699-705. | zh_TW |
| dc.relation.reference (參考文獻) | Yin, R. K. (1994), Case Study Research: Design and Methods. 2nd ed. London， CA: Sage. | zh_TW |
| dc.relation.reference (參考文獻) | 網站資料 | zh_TW |
| dc.relation.reference (參考文獻) | 1. ITIS產業技術資訊服務網http://www.itis.org.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | 2. 資策會市場情報中心http://www.mic.iii.org.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | 3. 電子時報http://www.digitimes.com.tw | zh_TW |
| dc.relation.reference (參考文獻) | 4. 工研院產業情報網IEK http://ieknet.itri.org.tw/ | zh_TW |
