| dc.contributor.advisor | 簡睿哲 | zh_TW |
| dc.contributor.advisor | Jean, Ruey Jer | en_US |
| dc.contributor.author (Authors) | 陳雅君 | zh_TW |
| dc.contributor.author (Authors) | Chen, Ya-Chun | en_US |
| dc.creator (作者) | 陳雅君 | zh_TW |
| dc.creator (作者) | Chen, Ya-Chun | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 16:37:07 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 16:37:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 16:37:07 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098351031 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50757 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 98351031 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | Attracted by the promise of greater market exposure and increase revenues, some firms have adopted B2B electronic market to expand international markets. However, do firms reap export performance benefits of increased extent of B2B electronic market? Besides, what accounts for different export performance, in other word, under what conditions, the extent of exporters’ B2B electronic market adoption will have positive effects on export performance? Drawing from resource based view; this study develops a conceptual framework which links the relationship between the extent of exporters’ B2B electronic market adoption and export performance. And then, analyzing the data collected from in-depth interview with managers in China, the study propose several propositions in the linkages between the adoption of B2B electronic market, market orientation, export commitment and export performance. The results concluded in the following statement. Firstly, the greater extent of usage of B2B electronic market, the better the exporters’ export performance. Furthermore, both market orientation and export commitment moderate the relationships between the extent of exporters’ B2B electronic market and export performance. Overall, we found that the greater the firm’s market orientation, the greater is the influence of B2B electronic market on export performance. Additionally, the greater the firm’s export commitment, the greater is the influence of B2B electronic market on export performance. | en_US |
| dc.description.tableofcontents | CHAPTER1. INTRODUCTION 1 1.1 MOTIVATIONS & BACKGROUND 1 1.2 RESEARCH QUESTIONS 3 1.3 RESEARCH CONTEXT 4 1.3.1 Small and medium firms in China 4 1.3.2 Alibaba 5 CHAPTER2. LITERATURE REVIEW 7 2.1 ELECTRONIC MARKETS 7 2.1.1 Definition 7 2.1.2 Outcomes of electronic market 8 2.2 THE PROVIDER OF B2B ELECTRONIC MARKET -ALIBABA 10 2.2.1 Introduction 10 2.2.2 The role of electronic market 12 2.3 THE DETERMINANTS OF EXPORT PERFORMANCE 16 2.3.1 Internal factors 17 2.3.2 External factors 19 CHAPTER3. METHODOLOGY 22 3.1 THEORETICAL PERSPECTIVES 22 3.1.1 Resource-Based View 22 3.2 RESEARCH STRATEGY 22 3.3 DATA COLLECTION 24 3.3.1 Interview guideline deployment 24 3.3.2 Description of case company 24 3.3.2.1 Company A 24 3.3.2.2 Company B 25 3.3.2.3 Company C 25 3.3.2.4 Company D 26 CHAPTER4. INTEGRATED MODEL AND PROPOSITIONS 28 4.1 INTEGRATED MODEL 28 4.1.1 Definition of B2B electronic market 28 4.1.2 Definition of export performance 29 4.1.3 Definition of market-orientation 30 4.1.4 Definition of export commitment 32 4.2 INTERRELATIONSHIP BETWEEN B2B ELECTRONIC MARKET AND EXPORT PERFORMANCE 33 4.3 A MODERATOR BETWEEN B2B ELECTRONIC MARKET AND EXPORT PERFORMANCE: MARKET-ORIENTATION 36 4.4 A MODERATOR BETWEEN B2B ELECTRONIC MARKET AND EXPORT PERFORMANCE: EXPORT COMMITMENT 39 4.5 SUMMARY OF INTEGRATED MODEL AND PROPOSITION 41 CHAPTER5. DISCUSSION OF FINDING AND IMPLICATIONS 43 5.1 DISCUSSION OF FINDING 43 5.2 THEORETICAL IMPLICATIONS 46 CHAPTER6. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS 48 REFERENCE 49 APPENDIX A 52 APPENDIX B 53 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098351031 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 市場導向 | zh_TW |
| dc.subject (關鍵詞) | 出口承諾 | zh_TW |
| dc.subject (關鍵詞) | 出口績效 | zh_TW |
| dc.subject (關鍵詞) | B2B electronic market | en_US |
| dc.subject (關鍵詞) | Market Orientation | en_US |
| dc.subject (關鍵詞) | Export Commitment | en_US |
| dc.subject (關鍵詞) | Export Performance | en_US |
| dc.title (題名) | 電子商務、市場導向、出口承諾與出口績效之關係： 以大陸中小企業為例 | zh_TW |
| dc.title (題名) | B2B e-commerce, market orientation, export commitment and export performance： an empirical examination of SMEs in China | en_US |
| dc.type (資料類型) | thesis | en |
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