| dc.contributor.advisor | 連賢明 | zh_TW |
| dc.contributor.advisor | Lien, Hsien Ming | en_US |
| dc.contributor.author (作者) | 吳柏其 | zh_TW |
| dc.contributor.author (作者) | Wu, Peter | en_US |
| dc.creator (作者) | 吳柏其 | zh_TW |
| dc.creator (作者) | Wu, Peter | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-九月-2011 18:20:11 (UTC+8) | - |
| dc.date.available | 29-九月-2011 18:20:11 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-九月-2011 18:20:11 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0096933003 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50953 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 96933003 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 商業企劃: 在澳洲成立安全監控之系統整合公司 | zh_TW |
| dc.description.abstract (摘要) | 1.0 Executive summary……………………………………..............1 1.1 The business identity and positioning……………………….1 1.2 Business goals of the establishment…………………………2 2.0 Introduction of a security system………………………………4 2.1 Focus on video surveillance…………………………………5 2.2 Vertical market introduction…………………………………9 3.0 Industry (External) study………………………………………11 3.1 Australian geography………………………………………..11 3.2 Study on the Taiwanese security manufacturing market as a source of product………………………………………………………...22 3.2 Study on the Australian video surveillance market………….20 3.2.1 Market size……………………………………………20 3.2.2 Trend…………………………………………………..21 3.2.3 Market analysis………………………………………..23 3.2.4 Code of use……………………………………………31 3.2.5 Business Location selection…………………………...32 4.0 Business environment analysis………………………………….36 4.1 Ideal customers profile analysis……………………………...36 4.2 Competitive advantage (5 force analysis) …………………...36 4.3 The 5th force - Analysis on competing companies in Australia……………….. ………………………………………40 5.0 Corporate (Internal) analysis & strategy…………………….....45 5.1 Milestones………..……………………………………………45 5.2 Marketing strategy…………………………………………….46 5.3 Marketing components………………………………………..48 5.4 Sales strategy …………………………………………………54 5.5 Supply management…………………………………………..59 5.6 Human resources……………………………………………...60 5.7 Information system……………………………………………63 6.0 Financials…………………………………………………….…….64 6.1 Startup funding………………………………………………...64 6.2 Breakeven point analysis………………………………………65 6.3 Working capital for equipment purchasing………….....……...66 6.4 Projected income statement……………………………………67 6.5 Balance sheet…………………………………………………..69 References | - |
| dc.description.tableofcontents | 1.0 Executive summary……………………………………..............1 1.1 The business identity and positioning……………………….1 1.2 Business goals of the establishment…………………………2 2.0 Introduction of a security system………………………………4 2.1 Focus on video surveillance…………………………………5 2.2 Vertical market introduction…………………………………9 3.0 Industry (External) study………………………………………11 3.1 Australian geography………………………………………..11 3.2 Study on the Taiwanese security manufacturing market as a source of product………………………………………………………...22 3.2 Study on the Australian video surveillance market………….20 3.2.1 Market size……………………………………………20 3.2.2 Trend…………………………………………………..21 3.2.3 Market analysis………………………………………..23 3.2.4 Code of use……………………………………………31 3.2.5 Business Location selection…………………………...32 4.0 Business environment analysis………………………………….36 4.1 Ideal customers profile analysis……………………………...36 4.2 Competitive advantage (5 force analysis) …………………...36 4.3 The 5th force - Analysis on competing companies in Australia……………….. ………………………………………40 5.0 Corporate (Internal) analysis & strategy…………………….....45 5.1 Milestones………..……………………………………………45 5.2 Marketing strategy…………………………………………….46 5.3 Marketing components………………………………………..48 5.4 Sales strategy …………………………………………………54 5.5 Supply management…………………………………………..59 5.6 Human resources……………………………………………...60 5.7 Information system……………………………………………63 6.0 Financials…………………………………………………….…….64 6.1 Startup funding………………………………………………...64 6.2 Breakeven point analysis………………………………………65 6.3 Working capital for equipment purchasing………….....……...66 6.4 Projected income statement……………………………………67 6.5 Balance sheet…………………………………………………..69 References | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933003 | en_US |
| dc.subject (關鍵詞) | 安全監控之系統整合公司 | zh_TW |
| dc.subject (關鍵詞) | security system integration business in Australia | en_US |
| dc.title (題名) | 商業企劃: 在澳洲成立安全監控之系統整合公司Business | zh_TW |
| dc.title (題名) | Plan for establishing a security system integration business in Australia | en_US |
| dc.type (資料類型) | thesis | en |
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