| dc.contributor.advisor | 張寶芳 | zh_TW |
| dc.contributor.author (作者) | 曾育慧 | zh_TW |
| dc.creator (作者) | 曾育慧 | zh_TW |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-十月-2011 14:28:03 (UTC+8) | - |
| dc.date.available | 5-十月-2011 14:28:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-十月-2011 14:28:03 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0097451007 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51174 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 新聞研究所 | zh_TW |
| dc.description (描述) | 97451007 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 影片在網路內容中的比重日益增加，但超文本閱讀理解研究卻很少探討影片元素。本研究以實驗法探討超文本內容以不同表達模態（影片結合文字呈現、純文字呈現） 對理解及超文本大綱瀏覽行為的影響。實驗以科普內容做為素材，招募81位大學生，隨機分配到實驗組及控制組：網頁影片結合文字組、網頁純文字組、紙本組三組，並要求受試者閱讀後以自由回憶(free recall)、概念圖寫下所看到的內容。接著，以Kintsch(1998)的建構－整合模式為基礎，建立文本中的巨觀命題與情境模式，並以命題分析法比對三組讀者回憶內容的差異。同時，也記錄網頁組二組受試者的瀏覽行為及時間。研究結果發現，相同的內容，影片結合文字表達、及以純文字表達，就整體內容的巨觀命題、情境模式理解而言，二組讀者的理解並無差異。然而，若將影片、文字內容的巨觀命題理解分別統計，則發現收看影片結合文字組的受試者對影片內容的理解程度較高；若單就文字內容的理解進行分析，則發現收看網頁文字組的受試者對文字的理解程度較高。不同表達模態也影響讀者的瀏覽時間分配與瀏覽行為。當文字內容加入影片時，相較於純文字組，讀者在影片的瀏覽時間增加，文字內容瀏覽時間則較短。若內容只有文字單一表達模態，讀者會更依賴點選大綱及在頁面間點閱來幫助理解。文字組受試者的大綱瀏覽頻率、瀏覽總頁數高於影片結合文字組。本研究同時對照網路與紙本不同媒介對讀者理解的影響。結果發現，此二媒介對讀者的巨觀命題理解無影響，但對讀者理解整體概念有影響，網路超文本的讀者，概念圖的回憶表現優於閱讀傳統紙本文字者。 | zh_TW |
| dc.description.tableofcontents | 壹、 緒論 1一、 研究背景與目的 1貳、 文獻探討 4一、 超媒體 4二、 理解 6三、 多媒體與理解 9四、 超文本與理解 14五、 超文本大綱與理解 20六、 研究架構與假說 26參、 研究方法 28一、 實驗文本設計 28二、 變項操作定義 30三、 實驗設計及流程 35肆、 資料分析結果 37一、 巨觀命題理解 37二、 情境模式與概念圖 41三、 瀏覽時間 41四、 瀏覽行為 44五、 小結 45伍、 結論與討論 47一、 研究發現與討論 47二、 研究限制 51三、 未來研究建議 52陸、 參考資料 56附錄一：實驗流程圖 65附錄二：實驗說明 66附錄三：受試者答題卷 68附錄四：巨觀命題及情境模式編碼表 71附錄五：影片／文字命題分類表 74附錄六：受試者瀏覽記錄範例 75附錄七：實驗網站文本 76 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097451007 | en_US |
| dc.subject (關鍵詞) | 超文本 | zh_TW |
| dc.subject (關鍵詞) | 多媒體 | zh_TW |
| dc.subject (關鍵詞) | 閱讀理解 | zh_TW |
| dc.subject (關鍵詞) | 表達模態 | zh_TW |
| dc.subject (關鍵詞) | 瀏覽行為 | zh_TW |
| dc.subject (關鍵詞) | hypertext | en_US |
| dc.subject (關鍵詞) | multimedia | en_US |
| dc.subject (關鍵詞) | comprehension | en_US |
| dc.subject (關鍵詞) | modality | en_US |
| dc.subject (關鍵詞) | navigation | en_US |
| dc.title (題名) | 超媒體模態對閱讀行為及理解的影響 | zh_TW |
| dc.title (題名) | The effects of modality on hypermedia navigation behavior and comprehension | en_US |
| dc.type (資料類型) | thesis | en |
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