| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 涂勉農 | zh_TW |
| dc.contributor.author (作者) | Tuteja, Manoj | en_US |
| dc.creator (作者) | 涂勉農 | zh_TW |
| dc.creator (作者) | Tuteja, Manoj | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-十月-2011 14:34:29 (UTC+8) | - |
| dc.date.available | 5-十月-2011 14:34:29 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-十月-2011 14:34:29 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0096933032 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51240 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 96933032 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.tableofcontents | 1 BOP Introduction…...………………………………………………..31.1 Why BOP is gaining traction…….……………………..………31.2 Objective of BOP research ...…………………………………..51.3 Power of Dominant Logic……………………………………...71.4 Nature of BOP markets…………………………………..……112 BOP Success Stories………………………………………………..243 BOP Fallacy……………………………..………………………….274 Products and Services for the BOP………………………………….425 BOP: A Global Opportunity………………………………………..466 The Ecosystem for Wealth Creation……………………………...587 Reducing Corruption : Transaction Governance Capacity………698 Development as Social Transformation………………………….779 CEO reaction to BOP concept……………………………………..8810 Making it Happen………………………………………………..…8811 Final Message to Managers……………………………………….10712 Business Case – BOP Strategy for Mobile phones industry ……..10813 Annexure -1 (Success Cases) 13.1 Jaipur Rugs13.2 Casa Bahia13.3 Cemex13.4 Hindustan Lever – Lifebuoy Salt13.5 Hindustan Lever – Iodized Salt13.6 Jaipur Foot13.7 Aravind Eye Care13.8 ICICI Financial Services13.9 ITC Echoupal13.10 Voxiva13.11 E+ Co | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933032 | en_US |
| dc.subject (關鍵詞) | 金字塔 | zh_TW |
| dc.subject (關鍵詞) | 底層 | zh_TW |
| dc.title (題名) | 金字塔的底層：能創造財富或者只是海市蜃樓？ | zh_TW |
| dc.title (題名) | Bottom of pyramid : fortune or mirage? | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Prahalad, C.K., The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit. Wharton Business School, 2004. | zh_TW |
| dc.relation.reference (參考文獻) | 2. C.K. Prahalad and Venkat Ramaswamy. The Future of Competition: Creating Unique | zh_TW |
| dc.relation.reference (參考文獻) | Value with Customers. Harvard Business School Press, 2004. | zh_TW |
| dc.relation.reference (參考文獻) | 3. Hindustan Lever Limited: Levers for Change. Case study, INSEAD, Fontainebleau, France, 1991. | zh_TW |
| dc.relation.reference (參考文獻) | 4. Rama Bij apurkar. “The New, Improved Indian Consumer.” Business World, December 2003. | zh_TW |
| dc.relation.reference (參考文獻) | 5. The exchange rate used throughout this case study is: USD $1.00 = Rs 46. | zh_TW |
| dc.relation.reference (參考文獻) | 6. www.vision.com—Media Coverage 2002: Enabling the poor to build housing: | zh_TW |
| dc.relation.reference (參考文獻) | 7. Pursuing profit and social development together.CEMEX: Homes for the Poor Business case (HBR) | zh_TW |
| dc.relation.reference (參考文獻) | 8. Curtis Valerie, “Health in Your Hands: Lessons from Building Public-Private. Partnerships for Washing Hands with Soap, October 2002, globalhandwashing.org/Publications/Lessons_learntPart1.htm. | zh_TW |
| dc.relation.reference (參考文獻) | 9. Water and Sanitation Program. “Hand Wash India presentation,” www.wsp.org/english/activities/handwashing/vbehal.pdf, April 28, 2003. | zh_TW |
| dc.relation.reference (參考文獻) | 10. India InfoLine, www.indiainfoline.com/comp/vade/mr02.html, March 20, 2003. | zh_TW |
| dc.relation.reference (參考文獻) | 11. Fox, Maggie. “Common disinfectant could breed superbugs.” August 19, 1998, www.nutriteam.com/triclo.htm, April 24, 2003. | zh_TW |
| dc.relation.reference (參考文獻) | 12. International Council for the control of Iodine Deficiency Disorder, www.iccidd.org. | zh_TW |
| dc.relation.reference (參考文獻) | 13. http://www.jaipurfoot.org. | zh_TW |
| dc.relation.reference (參考文獻) | 14. www.mossresourcenet.org/amputa.htm. | zh_TW |
| dc.relation.reference (參考文獻) | 15. U.S. Centers for Disease Control, cited at www.openroads.org. | zh_TW |
| dc.relation.reference (參考文獻) | 16. Master Circular on Branch Licensing, Reserve Bank of India— www.rbi.org.in/index.dll/14?opensection?fromdate=&todate=&s1secid=001&s2secid=1001&storyno=0&archivemode=0. | zh_TW |
| dc.relation.reference (參考文獻) | 17. www.icicisocialinitiatives.org. | zh_TW |
| dc.relation.reference (參考文獻) | 18. www.openfinancemag.com/spring03/story9.html. | zh_TW |
| dc.relation.reference (參考文獻) | 19. www.tcs.com/0_downloads/source/press_releases/200210oct/sbi_ctf.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | 20. www.digitalpartners.org/planet.html. | zh_TW |
| dc.relation.reference (參考文獻) | 21. www.edev.media.mit.edu/SARI/papers/CommunityNetworking.pdf. | zh_TW |
