| dc.contributor.advisor | 賴建都 | zh_TW |
| dc.contributor.advisor | Lai, Chien Tu | en_US |
| dc.contributor.author (作者) | 羅玉婷 | zh_TW |
| dc.contributor.author (作者) | Roguska, Justyna | en_US |
| dc.creator (作者) | 羅玉婷 | zh_TW |
| dc.creator (作者) | Roguska, Justyna | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-十月-2011 14:45:56 (UTC+8) | - |
| dc.date.available | 5-十月-2011 14:45:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-十月-2011 14:45:56 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0096461011 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51355 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際傳播英語碩士學位學程(IMICS) | zh_TW |
| dc.description (描述) | 96461011 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Predicting customers’ intention to purchase products online is an important issue. This thesis aims to understand how online shopping decision is determined by individual’s intention to buy via Internet and his/her attitude toward e-purchase. This study by integrating the Theory of Reasoned Action (TRA) with the Technology Acceptance Model (TAM), attempts to understand how website usefulness and ease of use, as well as customers’ attitude toward online shopping, influence purchase intention influence the online purchase. Those two models adopted in an online environment were used to analyze the outcome of the survey among Polish e-shoppers. By adopting the idea of regular and heavy Internet users, this study tries to differentiate the online shopping behavior in those two groups. The findings of the thesis have been found to be partially consistent with both models. However the difference between heavy and regular Internet users in frequency of buying online has not been confirmed. | zh_TW |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS IABSTRACT IITABLE OF CONTENTS IIILIST OF TABLES VILIST OF FIGURES VIICHAPTER ONE INTRODUCTION 11.1. Research Background and Motivations 11.2. Online Consumer Behavior as a Research Phenomenon 21.3. Purpose of the Study 3CHAPTER TWO LITERATURE REVIEW 42.1 Conditions of Internet Usage in Poland 42.2. Theory of Reasoned Action (TRA) 102.2.1. Three Components of the Theory 122.2.2. The Application of TRA in Various Studies 132.2.3. Summary 142.3. Technology Acceptance Model 152.3.1. Technology Acceptance Model Applied for Website 182.4. Internet Experience and Internet Heavy Users 18CHAPTER THREE METHODOLOGY 213.1. Research Design and Variables 213.1.1. Online Purchase Ease of Use 223.1.2. Online Purchase Usefulness 223.1.3. Attitude towards Online Purchasing 233.1.4. Subjective Norm 233.1.5. Online Purchase Intention 233.1.6. Internet Experience and Heavy Internet Users 243.2. Research Framework and Hypotheses 243.3. Development of the Measurement 253.3.1. Operationalization of Variables 263.3.2. Dependent Variables and Independent Variables 283.3.3. Questionnaire 283.3.4. Validity and Reliability 303.4. Data Collection and Sampling Population 313.5. Data Analysis Techniques 31CHAPTER FOUR DATA ANALYSIS AND FINDINGS 324.1. Sample Structure 324.2. Measurement Model 374.3. Hypotheses Testing 394.4 Summary 454.5 Discussion 46CHAPTER FIVE CONCLUSION AND RECOMENDATIONS 495.1 Conclusion 495.1 Limitations 505.2 Recommendations for Future Research 50REFERENCES 52APPENDICES 67Appendix 1 Questionnaire – original Polish version 67Appendix 2 Questionnaire – English translation 72 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096461011 | en_US |
| dc.subject (關鍵詞) | online shopping behavior | en_US |
| dc.subject (關鍵詞) | regular Internet users | en_US |
| dc.subject (關鍵詞) | heavy Internet users | en_US |
| dc.subject (關鍵詞) | Theory of Reasoned Action | en_US |
| dc.subject (關鍵詞) | Technology Acceptance Model | en_US |
| dc.title (題名) | 網路購物行為 — 行動原因理論暨科技接受模式之研究 | zh_TW |
| dc.title (題名) | A study on online shopping behavior – | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16(2), 227-247. | zh_TW |
| dc.relation.reference (參考文獻) | Agarwal, R., & Karahanna, E. (2000). Time flies when you`re having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665. | zh_TW |
| dc.relation.reference (參考文獻) | Alreck, P., & Settle, R.B. (2002). Gender effects on Internet, catalogue and store shopping. Journal of Database Marketing, 9(2), 150–162. | zh_TW |
| dc.relation.reference (參考文獻) | Anonymous (2000). "e-commerce: Impacts and policy challenges." Organisation for Economics Cooperation and Development, OECD Economic Outlook 67: 139. | zh_TW |
| dc.relation.reference (參考文獻) | Au, S. & Parameswaran, N. (2003). Problem solving with attitude and the theory of reasoned action. 2003 IEEE/WIC International Conference on Intelligent Agent Technology (IAT`03), 13-16 Oct. Page(s): 486 – 489. | zh_TW |
| dc.relation.reference (參考文獻) | Azjen, I. and M. Fishbein (1980). Understanding attitudes and predicting social behavior. | zh_TW |
| dc.relation.reference (參考文獻) | Bagozzi, R., F. Davis, et al. (1992). "Development and test of a theory of technological learning and usage." Human Relations, 45(7). | zh_TW |
| dc.relation.reference (參考文獻) | Belleau, B. D., Summers, T. A., Xu, Y. & Pinel, R.(2007) Purchase Intention of Young Consumers. Clothing and Textiles Research Journal, 25: 244-257. | zh_TW |
| dc.relation.reference (參考文獻) | Bhatnagar, A., Misra, S., & Rao, H.R. (2000). On risk, convenience, and Internet shopping behavior. Communications of the ACM, 43(11), 98–105. | zh_TW |
| dc.relation.reference (參考文獻) | Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25(3), pp. 351-370. | zh_TW |
| dc.relation.reference (參考文獻) | Bobbitt, L. M., & Dabholkar, P. A. (2001). Integrating attitudinal theories to understand and predict use of technology-based self-service: The internet as an illustration. International Journal of Service Industry Management, 12(5), 423-450. | zh_TW |
| dc.relation.reference (參考文獻) | Brewer, J., Blake, A. J., Rankin, S. A., & Douglass, L. W. (1999). Theory of reasoned action predicts milk consumption in women. Journal of the American Dietetic Association,99(1), 39-44. | zh_TW |
| dc.relation.reference (參考文獻) | Brynjolfsson, E. and M. Smith (2000). "Frictionless commerce: A comparison of Internet and conventional retailers." Management Science 46(4): 563-86. | zh_TW |
| dc.relation.reference (參考文獻) | Cacciopo, J.T., & Petty, R.E. (1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology, 37(1), 97–109. | zh_TW |
| dc.relation.reference (參考文獻) | Cavusgil, E. (2007). An Integrated Model of Consumer Innovation Adoption. American Marketing Association Winter Educator’s Conference Proceedings, 18, p83-84, 2p. | zh_TW |
| dc.relation.reference (參考文獻) | Celuch, K., Taylor, S. A., & Goodwin, S. (2004). Understanding insurance salesperson internet information management intentions: A test of competing models. Journal of Insurance Issues, 27(1), 22-40. | zh_TW |
| dc.relation.reference (參考文獻) | Chau, P. Y. K. (1996). An empirical assessment of a modified technology acceptance model. Journal of Management Information Systems, 13(2), 185-204. | zh_TW |
| dc.relation.reference (參考文獻) | Chau, P. Y. K., Au, G. & Tam, K.Y. (2000). Impact of information presentation modes on online shopping: an empirical evaluation of a broadband interactive shopping service," Journal of Organisational Computing and Electronic Commerce, 10 (1), pp. 1-22 | zh_TW |
| dc.relation.reference (參考文獻) | Chau, P. Y. K., & Hu, P. J.-H. (2001). Information technology acceptance by individual professionals: A model comparison approach. Decision Sciences, 32(4), 699-720. | zh_TW |
| dc.relation.reference (參考文獻) | Chau, P. Y. K., & Hu, P. J.-H. (2002). Investigating healthcare professionals’ decisions to accept telemedicine technology: An empirical test of competing theories. Information & management., 39(4), 297. | zh_TW |
| dc.relation.reference (參考文獻) | Chau, P. Y. K., & Hu, P. J. (2002). Examining a model of information technology acceptance by individual professionals: An exploratory study. Journal of Management Information Systems, 18(4), 191-229. | zh_TW |
| dc.relation.reference (參考文獻) | Chin, W.W. and Todd, P.A. (1995). On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution, In MIS Quarterly, Vol.19, No.2, pp. 237-246. | zh_TW |
| dc.relation.reference (參考文獻) | Chung, D. (2004). An analysis of the variables predicting Instant Messenger use. Unpublished manuscript, East Lansing. | zh_TW |
| dc.relation.reference (參考文獻) | Chung, D. (2005a). A Comparison of Three Models to Understand Purchasing Behavior of Avatar-Related Products. Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p11540_index.html | zh_TW |
| dc.relation.reference (參考文獻) | Chung, D. (2005b). Something for Nothing: Understanding Purchasing Behaviors in Social Virtual Environment. Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p11537_index.html | zh_TW |
| dc.relation.reference (參考文獻) | Chung, D., & Kim, C. H. (2002). The Adoption of Online Newspaper in the United States and Korea: A comparison of self-construal and Theory of Reasoned Action. Paper presented at the 52nd International Communication Association, Seoul, Republic of Korea. | zh_TW |
| dc.relation.reference (參考文獻) | Chung, D. & Nam, C.S.(2007). An analysis of the variables predicting instant messenger use. New Media & Society, 9(2), 212-234. | zh_TW |
| dc.relation.reference (參考文獻) | Chung, D., Shearman, S. M., & Lee, S. H. (2003). Why young people purchase avatar-related products in cyberspace?: An analysis of the variables influencing the purchase of avatar-related products. Paper presented at the 53rd International Communication Association, San Diego, CA. | zh_TW |
| dc.relation.reference (參考文獻) | Citrin, A.V., Sprott, D.E., Silverman, S.N., & Stem, D.E. (2000). Adoption of Internet shopping: The role of consumer innovativeness. Industrial Management & Data Systems, 100(7), 294–300. | zh_TW |
| dc.relation.reference (參考文獻) | Curtis, J. (2000). "Cars set for online sales boom." Marketing 10: 22-4. | zh_TW |
| dc.relation.reference (參考文獻) | Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13 (3), 318-339. | zh_TW |
| dc.relation.reference (參考文獻) | Davis, R. P. Bagozzi and P. R. Warshaw, "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Managetnem Science. 35 (1989), 982-1003. | zh_TW |
| dc.relation.reference (參考文獻) | Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions and behavior impacts. International Journal of Man-Machine Studies, 39, 475-487. | zh_TW |
| dc.relation.reference (參考文獻) | Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. | zh_TW |
| dc.relation.reference (參考文獻) | Delafrooz, N., Paim, L.H. & Khatibi, A. (2009). Developing an Instrument for Measurement of Attitude Toward Online Shopping. European Journal of Social Sciences. 7(3). | zh_TW |
| dc.relation.reference (參考文獻) | Diagnault, M., M. Shepherd, et al. (2002). "Establing trust online." Information on Electronic Commerce. | zh_TW |
| dc.relation.reference (參考文獻) | Doll, W. J., Hendrickson, A., & Deng, X. (1998). Using Davis’s perceived usefulness and ease-of-use instruments for decision making: A confirmatory and multigroup invariance analysis. Decision Sciences, 29(4), 839-869. | zh_TW |
| dc.relation.reference (參考文獻) | Elliott, M. & Fu, F.Q. (2008). Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches. Marketing Management Journal. 18(2), pp47-64. | zh_TW |
| dc.relation.reference (參考文獻) | Engel, J., R. Blackwell, et al. (1995). Consumer behavior. Dryden. | zh_TW |
| dc.relation.reference (參考文獻) | Fishbein, M. (1967). Readings in Attitude theory and measurement. New York. | zh_TW |
| dc.relation.reference (參考文獻) | Gefen,D. (2003).TAM or just plain habit: A look at experienced online shoppers. Journal of End User Computing, 15, 1–13. | zh_TW |
| dc.relation.reference (參考文獻) | Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51–90. | zh_TW |
| dc.relation.reference (參考文獻) | Gefen, D., & Straub, D.W. (1997). Gender differences in the perception and use of e-mail: An extension to the technology acceptance model. MIS Quarterly, 21, 389–400. | zh_TW |
| dc.relation.reference (參考文獻) | Gefen, D. & Straub (2004). "Customer trust in B2C e-commerce and the importance of social presence: experiments in the products and e-services." Omega 32: 407-24. | zh_TW |
| dc.relation.reference (參考文獻) | Gentry, L., & Calantone, R. (2002). A comparison of three models to explain shop-bot use on the Web. Psychology & Marketing, 19(11), 945-956. | zh_TW |
| dc.relation.reference (參考文獻) | Grabner-Kräuter, S. & Faullant, R. (2008). Consumer acceptance of internet banking: the influence of internet trust. The International Journal of Bank Marketing.26(7); pg. 483. | zh_TW |
| dc.relation.reference (參考文獻) | Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24(6), 539-550. | zh_TW |
| dc.relation.reference (參考文獻) | Hanson, W. (2000). Principles of internet marketing. Cincinnati 2000, Soouth-Western College Publishing. | zh_TW |
| dc.relation.reference (參考文獻) | Hartwick, J., & Barki, H. (1994). Explaining the role of user participation in information system use. Management Science, 40(4), 440-465. | zh_TW |
| dc.relation.reference (參考文獻) | Heijden, H. V. D. (2003). Factors influencing the usage of websites: The case of a generic portal in The Netherlands. Information & Management, 40(6), 541-549. | zh_TW |
| dc.relation.reference (參考文獻) | Hendrickson, A.R., Massey, P.D and Cronan, T.P. .(1993). “On the Test-Retest Reliability of PU and PEU Scales”, MIS Quarterly, June, pp.227-230. | zh_TW |
| dc.relation.reference (參考文獻) | Hoffman, D., T. Novak, et al. (1999). "Building consumer`s trust online." Communications of the ACM 42(4): 80-6. | zh_TW |
| dc.relation.reference (參考文獻) | Hong, W., Thong, J. Y. L., Wong, W-M. & Tam, K-Y. (2002). Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristics. Journal of Management Information Systems, 18(3), 97-124. | zh_TW |
| dc.relation.reference (參考文獻) | Hooft, E.A.J., Born, M.Ph., Taris, T.W., Van der Flier, H. (2006). Ethnic and Gender Differences in Applicants` Decision-Making Processes: An Application of the Theory of Reasoned Action. International Journal of Selection and Assessment, 14(2), pp. 156-166, | zh_TW |
| dc.relation.reference (參考文獻) | Horton, R.P., Buck, T., Waterson, P.E., Clegg, C.W. (2001), "Explaining intranet use with the technology acceptance model", Journal of Information Technology, Vol. 16 pp.237-49. Retrieved September 4, 2006 from http://www.lse.ac.uk/collections/informationSystems/iSChannel/Price_2006.pdf | zh_TW |
| dc.relation.reference (參考文獻) | Hsu, C.-L., & Lu, H.-P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41(7), 853-868. | zh_TW |
| dc.relation.reference (參考文獻) | Jackson, C. M., Chow, S., & Leitch, R. A. (1997). Toward an understanding of the behavioural intentions to use an information system. Decision Sciences, 28, 357-389. | zh_TW |
| dc.relation.reference (參考文獻) | Jarvenpaa, S. and N. Tractinsky (1999). "Consumer Trust in an Internet store: a cross-cultural validation." Journal of Computer-Mediated Communication 5(2). | zh_TW |
| dc.relation.reference (參考文獻) | Jarvenpaa, S., N. Tractinsky, et al. (2000). "Consumer trust in an internet store." Information Technology and Management 1: 45-71. | zh_TW |
| dc.relation.reference (參考文獻) | Jarvenpaa SL and Traxtinsky N (1999). "Consumer Trust in an Internet store: a cross-cultural validation." Journal of Computer-Mediated Communication 5(2). | zh_TW |
| dc.relation.reference (參考文獻) | Jiang, J. J., Hsu, M., & Klein, G. (2000). E-commerce user behavior model: An empirical study. Human Systems Management, 19, 265-276. | zh_TW |
| dc.relation.reference (參考文獻) | Johnson, D. (1999). "Who is on the Internet and why." The Futurist 11. | zh_TW |
| dc.relation.reference (參考文獻) | Jones, G. (2000). "Your new brand image." Catalog Age 17: 175-9. | zh_TW |
| dc.relation.reference (參考文獻) | Karahanna, E., Straub, D. W., & Chervany, N. L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213. | zh_TW |
| dc.relation.reference (參考文獻) | Kuhlmeier, D., & Knight, G. (2005). Antecedents to Internet based purchasing: a multinational study. International Marketing Review, 22(4), 460–273. | zh_TW |
| dc.relation.reference (參考文獻) | Kulviwat, S., Bruner II G.C., Kumar, A., Nasco, S.A. & Clark, T. (2007). Toward a Unified Theory of Consumer Acceptance Technology. Psychology & Marketing, 24(12): 1059–1084. | zh_TW |
| dc.relation.reference (參考文獻) | Lee, M. K. O., Cheung, C. M. K., & Chen, Z. (2005). Acceptance of Internet-based learning medium: The role of extrinsic and intrinsic motivation. Information & Management, 42(8), 1095-1104 | zh_TW |
| dc.relation.reference (參考文獻) | Leech,N., Barrett,K., Morgan, G., 2005. “SPSS for Intermediate Statistics.” Routledge. | zh_TW |
| dc.relation.reference (參考文獻) | Legris, P., Ingham, J. & Collorette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model, Information and Management, 40, p. 191, p. 14. | zh_TW |
| dc.relation.reference (參考文獻) | Leonard, L. N. K., Cronan, T. P., & Kreie, J. (2004). What influences IT ethical behavior intentions-planned behavior, reasoned action, perceived importance, or individual characteristics? Information & Management, 42(1), 143-158. | zh_TW |
| dc.relation.reference (參考文獻) | Lewis, W., Agarwal, R. & Sambamurthy, V. (2003). Sources of Influence on Beliefs about Information Technology Use: An Empirical Study of Knowledge Workers. MIS Quarterly, 27(4), pp. 657-678. | zh_TW |
| dc.relation.reference (參考文獻) | Liker, J. K., & Sindi, A. A. (1997). User acceptance of expert systems: A test of the theory of reasoned action. Journal of Engineering and Technology Management, 14(2), 147-173. | zh_TW |
| dc.relation.reference (參考文獻) | Limayem, M., Cheung, C. and Chan, G. "A Meta-Analysis of Online Consumer Behavior Empirical Research," Proceedings of the 8th AIM Conference, Grenoble, France, May 21-23, 2003. | zh_TW |
| dc.relation.reference (參考文獻) | Lin, C., Shih, H. & Sher, P.J. (2007). Integrating Technology Readiness into Technology Acceptance: The TRAM Model. Psychology & Marketing, 24(7): 641–657. | zh_TW |
| dc.relation.reference (參考文獻) | Loh, Z. W., Hua, P., Tan, K.K. & Detenber, B. (2006). Testing a Hybrid TPB Model to Predict Use of Government-Sponsored Online Feedback Channels. Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Retrieved on 2009-07-07 from | zh_TW |
| dc.relation.reference (參考文獻) | http://www.allacademic.com/meta/p92060_index.html | zh_TW |
| dc.relation.reference (參考文獻) | Lohse, G. and P. Spiller (1998). "Electronic shopping: the effect of customer interfaces on traffic and sales." Communications of the ACM, 81-87. | zh_TW |
| dc.relation.reference (參考文獻) | Lu, J.,Yu, C., Liu, C., & Yao, J. E. (2003).Technology acceptance model for wireless Internet. Internet Research: Electronic Networking Applications and Policy, 13(3), 206–222. | zh_TW |
| dc.relation.reference (參考文獻) | Malhotra, Y., Galletta, D.F. (1999). Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation. Proceedings of the 32nd Hawaii International Conference on System Sciences. | zh_TW |
| dc.relation.reference (參考文獻) | Martins, L. & Kellermanns, F.W. (2004). A model of business school students’ acceptance of a web-based course management system. Academy of Management Learning & Education, 3, 7–26. | zh_TW |
| dc.relation.reference (參考文獻) | Mathieson, K. (1991). Predicting user intentions: Comparing the technology acceptance model with the theory of planned behavior. Information Systems Research, 2(3), 173-191. | zh_TW |
| dc.relation.reference (參考文獻) | Merrilees, B. (2001). Do traditional strategic concepts apply in the e-marketing context?. Journal of Business Strategies, 18(2), 177–190. | zh_TW |
| dc.relation.reference (參考文獻) | Miller, K. (2005). Communications theories: perspectives, processes, and contexts. New York: McGraw-Hill. | zh_TW |
| dc.relation.reference (參考文獻) | Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38 (4), 217-230. | zh_TW |
| dc.relation.reference (參考文獻) | Mykytyn, P. P. J., & Harrison, D. A. (1993). The application of the theory of reasoned action to senior management and strategic information systems. Information Resources Management Journal, 6(2), 15-26. | zh_TW |
| dc.relation.reference (參考文獻) | Nunnally, Jum C., (1978). Psychometric theory. McGraw-Hill. New York | zh_TW |
| dc.relation.reference (參考文獻) | Nunnally, Jum C., and Ira H. Bernstein (1994); Psychometric Theory, New York; McGraw-Hill. | zh_TW |
| dc.relation.reference (參考文獻) | Page-Thomas, K. (2006). Measuring task-specific perceptions of the world wide web. Behaviour & Information Technology, 25(6), 469 – 477. | zh_TW |
| dc.relation.reference (參考文獻) | Park, N. (2008). Adoption and Use of Computer-Based VoIP Phone Service: Toward an Integrated Model. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. Retrieved on 2009-07-07 from | zh_TW |
| dc.relation.reference (參考文獻) | http://www.allacademic.com/meta/p231729_index.html | zh_TW |
| dc.relation.reference (參考文獻) | Park, N., Lee, K.M. & Cheong, P.H. (2008) University Instructors’ Acceptance of Electronic Courseware: An Application of the Technology Acceptance Model. Journal of Computer-Mediated Communication; 13;163–186. | zh_TW |
| dc.relation.reference (參考文獻) | Park, N., Lee, S., Chung, J. & Roman, R. (2007). User Acceptance of a Digital Library System in Developing Countries: An Application of the Technology Acceptance Model. Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p195649_index.html | zh_TW |
| dc.relation.reference (參考文獻) | Pavlou, P. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7, 101–134. | zh_TW |
| dc.relation.reference (參考文獻) | Petrovici, D.A., Ritson, C. & Ness, M. (2004). The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy. Journal of International Food & Agribusiness Marketing, 16(1), 59 – 87. | zh_TW |
| dc.relation.reference (參考文獻) | Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004) Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14(3) ABI/INFORM Global, pg. 224-235. Retrieved on 2009-07-07 from http://www.oasis.oulu.fi/publications/ir-04-kp.pdf | zh_TW |
| dc.relation.reference (參考文獻) | Randall, D.M. (1989). Taking stock: Can the theory of reasoned action explain unethical conduct? Journal of Business Ethics, 8 (11). | zh_TW |
| dc.relation.reference (參考文獻) | Resnick, P., R. Zeckhauser, et al. "Reputation systems: facilitating trust in Internet Interactions." from | zh_TW |
| dc.relation.reference (參考文獻) | http://www.si.umich.edu/~presnick/papers/cacm00/reputations.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | Saadé, R., & Bahli, B. (2005). The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: An extension of the technology acceptance model. Information & Management 42(2), 261-386. | zh_TW |
| dc.relation.reference (參考文獻) | Saade, R.G., Nebebe, F. & Tan, W. (2007). Viability of the “Technology Acceptance Model” in Multimedia Learning Environments: A Comparative Study. Interdisciplinary Journal of Knowledge and Learning Objects. vol.3. | zh_TW |
| dc.relation.reference (參考文獻) | Sekaran, U. (2000). Research Methods for Business: a skill-buiding approach. NYC: John Willey Sons, | zh_TW |
| dc.relation.reference (參考文獻) | Shin, D., & Kim, W. (2008). Applying the Technology Acceptance Model and Flow. Theory to Cyworld User Behavior: Implication of the Web2.0 User Acceptance. CyberPsychology & Behavior, 11(3). | zh_TW |
| dc.relation.reference (參考文獻) | Shiu, E.C.C., & Dawson, J. (2002). Cross-national consumer segmentation of Internet shopping for Britain & Taiwan. The Service Industries Journal, 22(1), 147–166. | zh_TW |
| dc.relation.reference (參考文獻) | Stern, B.B., Royne, M.B., Stafford, T.F. & Bienstock, C.C. (2008). Consumer Acceptance of Online Auctions: An Extension and Revision of the TAM. Psychology & Marketing, 25(7): 619–636. | zh_TW |
| dc.relation.reference (參考文獻) | Subramanian, G. H.(1994) “A Replication of PU and PEU Measurement”, Decision Sciences, 25(5/6), pp.863-874. | zh_TW |
| dc.relation.reference (參考文獻) | Suh, B. and Han, I. (2002), “Effects of trust on customer acceptance of Internet banking”, Electronic Commerce Research and Applications, vol.1, no.3/4, pp.247-63. | zh_TW |
| dc.relation.reference (參考文獻) | Szajna, B. (1994). Software evaluation and choice: predictive evaluation of the Technology Acceptance Instrument. MIS Quarterly, 18(3), 319-324. | zh_TW |
| dc.relation.reference (參考文獻) | Schiffman, L. and L. Kanuk (2000). Consumer behavior. Prentice Hall. | zh_TW |
| dc.relation.reference (參考文獻) | Severin, W. and J. Tankard (2001). Theories of persuasion. Communication theories. New York, Longman. | zh_TW |
| dc.relation.reference (參考文獻) | Sheppard, B., J. Hartwick, et al. (1988). "The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research." Journal of Consumer Research 15(3). | zh_TW |
| dc.relation.reference (參考文獻) | Sheth JN and P. A. (1995). "Relationship marketing in consumer markets: antecedents and consequences." Journal of the Academy of Marketing Science 23: 255-72. | zh_TW |
| dc.relation.reference (參考文獻) | Shih, Y.Y. & Fang, K. (2004). The use of a decomposed theory of planned behavior to study Internet banking in Taiwan. Internet Research; 14(3); ABI/INFORM Global, pg. 213. | zh_TW |
| dc.relation.reference (參考文獻) | Sneed, C. D. & Morisky, D. E. (1998). Applying the theory of reasoned action to condom use among sex workers, Social Behavior and Personality. | zh_TW |
| dc.relation.reference (參考文獻) | Steinfield, C. and P. Whitten (1999). "Community level socio-economic impacts of electronic commerce." Journal of Computer-Mediated Communication 5(2). | zh_TW |
| dc.relation.reference (參考文獻) | Stigler, G. (1961). "The economics of information." The Journal of Political Economy 69: 213-25. | zh_TW |
| dc.relation.reference (參考文獻) | Strader, T. and M. Shaw (1999). "Consumer cost differences for traditional and Internet markets." Electronic Networking Applications and Policy 9(2): 82-92. | zh_TW |
| dc.relation.reference (參考文獻) | Swinyard, W.R., & Smith, S.M. (2003). Why people (don’t) shop online: A lifestyle study of the Internet consumer. Psychology and Marketing, 20(7), 567–597. | zh_TW |
| dc.relation.reference (參考文獻) | Teo, T. S. H., Lim, V. K. G., & Laia, R. Y. C. (1999). Intrinsic and extrinsic motivation in Internet usage. Omega, 27(1), 25-37. | zh_TW |
| dc.relation.reference (參考文獻) | Theng, Y., Chong, J. J. & See, S. B. (2008). An Empirical Study Investigating Instant Messaging as an Enabling Tool for Education. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p233045_index.html | zh_TW |
| dc.relation.reference (參考文獻) | Thong, J. Y. L., Hong, W., & Tam, K-Y. (2002). Understanding user acceptance of digital libraries: What are the roles of interface characteristics, organizational context, and individual differences? International Journal of Human-Computer Studies, 57, 215-242. | zh_TW |
| dc.relation.reference (參考文獻) | Turban, E., J. Lee, et al. (2000). Electronic commerce: a managerial perspective. Prentice Hall. | zh_TW |
| dc.relation.reference (參考文獻) | Turow, J., Feldman, L. and Meltzer, K. (2005) ‘Open to exploitation: American shoppers online and offline’, A report for the Annenberg Public Policy Center, University of Pennsylvania’s Annenberg School for Communication, Philadelphia. Retrieved from | zh_TW |
| dc.relation.reference (參考文獻) | http://www.annenbergpublicpolicycenter.org/Downloads/Information_And_Society/Turow_APPC_Report_WEB_FINAL.pdf | zh_TW |
| dc.relation.reference (參考文獻) | Van der Hejden, H., T. Verhagen, et al. (2000). Predicting online purchase behavior: replications and test of competing models. Serie Research Memoranda. Amsterdam, Vrije Universitet. | zh_TW |
| dc.relation.reference (參考文獻) | Van der Hejden, H., T. Verhagen, et al. (2001). Predicting online purchase behavior: replications and test of competing models. Serie Research Memoranda. Amsterdam, Vrije Universitet. | zh_TW |
| dc.relation.reference (參考文獻) | Van der Hejden, H., T. Verhagen, et al. (2003). "Understanding online purchase intentions: contributions from technology and trust perspectives." European Journal of Information systems 12: 41-48. | zh_TW |
| dc.relation.reference (參考文獻) | Venkatesh, V. (1999), "Creating favorable user perceptions: exploring the role of intrinsic motivation", MIS Quarterly, Vol. 23 No.2, pp.239-60. | zh_TW |
| dc.relation.reference (參考文獻) | Venkatesh, V., Davis, F.D. (1996). A model of the antecedents of perceived ease of use: development and test, Decision Science, Vol. 27 No.3, pp.451-81 | zh_TW |
| dc.relation.reference (參考文獻) | Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies. Management Science, 46(2), 186-204. | zh_TW |
| dc.relation.reference (參考文獻) | Venkatesh, V., Morris, M.G. (2000), "Why don’t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and user behavior", MIS Quarterly, Vol. 24, No.1, pp.115-39. | zh_TW |
| dc.relation.reference (參考文獻) | Venkatesh, V., M. Morris, et al. (2003). "User acceptance of information technology: Toward a unified view." MIS Quartely (27:3): 425-478. | zh_TW |
| dc.relation.reference (參考文獻) | Wang, Y. S.,Wang, Y. M., Lin, H. H., & Tang, T. I. (2003). Determinants of user acceptance of Internet banking: An empirical study. International Journal of Service Industry Management, 14, 501–519. | zh_TW |
| dc.relation.reference (參考文獻) | Wixom, B. and P. Tod (2005). "A theoretical integration of user satisfaction and technology acceptance." Information Systems Research 16(1): 85-102. | zh_TW |
| dc.relation.reference (參考文獻) | Yeaman, A. R. J., "Attitudes. Learning and Human-Computer Interaction: An Application of the Fishbein and Ajzen Model of Attitude-Elehavior Consistency." Proceedings of the Annual Meeting of the Association for Educational Communications and Technology, New Orleans, LA, January 1988,814-818. | zh_TW |
| dc.relation.reference (參考文獻) | Yi, M. Y., & Hwang, Y. (2003). Predicting the use of web-based information systems: Self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model. International Journal of Human-Computer Studies, 59, 431-449. | zh_TW |
| dc.relation.reference (參考文獻) | Yin R (2003) Case study research: Design and methods (4th edition). Beverly Hills, CA: Sage Publishing. | zh_TW |
| dc.relation.reference (參考文獻) | Yoh, E., Damhorst, M. L., Sapp, S., & Laczniak, R. (2003). Consumer adoption of the internet: The case of apparel shopping. Psychology & Marketing, 20(12), 1095-1118. | zh_TW |
| dc.relation.reference (參考文獻) | Zhang, J., and Wedel, M. (2009) “The Effectiveness of Customized Promotions in Online and Offline Stores” Journal of Marketing Research, May2009, Vol. 46 Issue 2, p190-206. | zh_TW |
| dc.relation.reference (參考文獻) | Zhou, L., Dai, L. & Zhang, D. (2007). Online Shopping Acceptance Model – A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 42-63. | zh_TW |
