學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 網路購物行為 — 行動原因理論暨科技接受模式之研究
A study on online shopping behavior –
作者 羅玉婷
Roguska, Justyna
貢獻者 賴建都
Lai, Chien Tu
羅玉婷
Roguska, Justyna
關鍵詞 online shopping behavior
regular Internet users
heavy Internet users
Theory of Reasoned Action
Technology Acceptance Model
日期 2010
上傳時間 5-十月-2011 14:45:56 (UTC+8)
摘要 Predicting customers’ intention to purchase products online is an important issue. This thesis aims to understand how online shopping decision is determined by individual’s intention to buy via Internet and his/her attitude toward e-purchase. This study by integrating the Theory of Reasoned Action (TRA) with the Technology Acceptance Model (TAM), attempts to understand how website usefulness and ease of use, as well as customers’ attitude toward online shopping, influence purchase intention influence the online purchase. Those two models adopted in an online environment were used to analyze the outcome of the survey among Polish e-shoppers. By adopting the idea of regular and heavy Internet users, this study tries to differentiate the online shopping behavior in those two groups. The findings of the thesis have been found to be partially consistent with both models. However the difference between heavy and regular Internet users in frequency of buying online has not been confirmed.
參考文獻 Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16(2), 227-247.
Agarwal, R., & Karahanna, E. (2000). Time flies when you`re having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665.
Alreck, P., & Settle, R.B. (2002). Gender effects on Internet, catalogue and store shopping. Journal of Database Marketing, 9(2), 150–162.
Anonymous (2000). "e-commerce: Impacts and policy challenges." Organisation for Economics Cooperation and Development, OECD Economic Outlook 67: 139.
Au, S. & Parameswaran, N. (2003). Problem solving with attitude and the theory of reasoned action. 2003 IEEE/WIC International Conference on Intelligent Agent Technology (IAT`03), 13-16 Oct. Page(s): 486 – 489.
Azjen, I. and M. Fishbein (1980). Understanding attitudes and predicting social behavior.
Bagozzi, R., F. Davis, et al. (1992). "Development and test of a theory of technological learning and usage." Human Relations, 45(7).
Belleau, B. D., Summers, T. A., Xu, Y. & Pinel, R.(2007) Purchase Intention of Young Consumers. Clothing and Textiles Research Journal, 25: 244-257.
Bhatnagar, A., Misra, S., & Rao, H.R. (2000). On risk, convenience, and Internet shopping behavior. Communications of the ACM, 43(11), 98–105.
Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25(3), pp. 351-370.
Bobbitt, L. M., & Dabholkar, P. A. (2001). Integrating attitudinal theories to understand and predict use of technology-based self-service: The internet as an illustration. International Journal of Service Industry Management, 12(5), 423-450.
Brewer, J., Blake, A. J., Rankin, S. A., & Douglass, L. W. (1999). Theory of reasoned action predicts milk consumption in women. Journal of the American Dietetic Association,99(1), 39-44.
Brynjolfsson, E. and M. Smith (2000). "Frictionless commerce: A comparison of Internet and conventional retailers." Management Science 46(4): 563-86.
Cacciopo, J.T., & Petty, R.E. (1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology, 37(1), 97–109.
Cavusgil, E. (2007). An Integrated Model of Consumer Innovation Adoption. American Marketing Association Winter Educator’s Conference Proceedings, 18, p83-84, 2p.
Celuch, K., Taylor, S. A., & Goodwin, S. (2004). Understanding insurance salesperson internet information management intentions: A test of competing models. Journal of Insurance Issues, 27(1), 22-40.
Chau, P. Y. K. (1996). An empirical assessment of a modified technology acceptance model. Journal of Management Information Systems, 13(2), 185-204.
Chau, P. Y. K., Au, G. & Tam, K.Y. (2000). Impact of information presentation modes on online shopping: an empirical evaluation of a broadband interactive shopping service," Journal of Organisational Computing and Electronic Commerce, 10 (1), pp. 1-22
Chau, P. Y. K., & Hu, P. J.-H. (2001). Information technology acceptance by individual professionals: A model comparison approach. Decision Sciences, 32(4), 699-720.
Chau, P. Y. K., & Hu, P. J.-H. (2002). Investigating healthcare professionals’ decisions to accept telemedicine technology: An empirical test of competing theories. Information & management., 39(4), 297.
Chau, P. Y. K., & Hu, P. J. (2002). Examining a model of information technology acceptance by individual professionals: An exploratory study. Journal of Management Information Systems, 18(4), 191-229.
Chin, W.W. and Todd, P.A. (1995). On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution, In MIS Quarterly, Vol.19, No.2, pp. 237-246.
Chung, D. (2004). An analysis of the variables predicting Instant Messenger use. Unpublished manuscript, East Lansing.
Chung, D. (2005a). A Comparison of Three Models to Understand Purchasing Behavior of Avatar-Related Products. Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p11540_index.html
Chung, D. (2005b). Something for Nothing: Understanding Purchasing Behaviors in Social Virtual Environment. Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p11537_index.html
Chung, D., & Kim, C. H. (2002). The Adoption of Online Newspaper in the United States and Korea: A comparison of self-construal and Theory of Reasoned Action. Paper presented at the 52nd International Communication Association, Seoul, Republic of Korea.
Chung, D. & Nam, C.S.(2007). An analysis of the variables predicting instant messenger use. New Media & Society, 9(2), 212-234.
Chung, D., Shearman, S. M., & Lee, S. H. (2003). Why young people purchase avatar-related products in cyberspace?: An analysis of the variables influencing the purchase of avatar-related products. Paper presented at the 53rd International Communication Association, San Diego, CA.
Citrin, A.V., Sprott, D.E., Silverman, S.N., & Stem, D.E. (2000). Adoption of Internet shopping: The role of consumer innovativeness. Industrial Management & Data Systems, 100(7), 294–300.
Curtis, J. (2000). "Cars set for online sales boom." Marketing 10: 22-4.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13 (3), 318-339.
Davis, R. P. Bagozzi and P. R. Warshaw, "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Managetnem Science. 35 (1989), 982-1003.
Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions and behavior impacts. International Journal of Man-Machine Studies, 39, 475-487.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.
Delafrooz, N., Paim, L.H. & Khatibi, A. (2009). Developing an Instrument for Measurement of Attitude Toward Online Shopping. European Journal of Social Sciences. 7(3).
Diagnault, M., M. Shepherd, et al. (2002). "Establing trust online." Information on Electronic Commerce.
Doll, W. J., Hendrickson, A., & Deng, X. (1998). Using Davis’s perceived usefulness and ease-of-use instruments for decision making: A confirmatory and multigroup invariance analysis. Decision Sciences, 29(4), 839-869.
Elliott, M. & Fu, F.Q. (2008). Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches. Marketing Management Journal. 18(2), pp47-64.
Engel, J., R. Blackwell, et al. (1995). Consumer behavior. Dryden.
Fishbein, M. (1967). Readings in Attitude theory and measurement. New York.
Gefen,D. (2003).TAM or just plain habit: A look at experienced online shoppers. Journal of End User Computing, 15, 1–13.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51–90.
Gefen, D., & Straub, D.W. (1997). Gender differences in the perception and use of e-mail: An extension to the technology acceptance model. MIS Quarterly, 21, 389–400.
Gefen, D. & Straub (2004). "Customer trust in B2C e-commerce and the importance of social presence: experiments in the products and e-services." Omega 32: 407-24.
Gentry, L., & Calantone, R. (2002). A comparison of three models to explain shop-bot use on the Web. Psychology & Marketing, 19(11), 945-956.
Grabner-Kräuter, S. & Faullant, R. (2008). Consumer acceptance of internet banking: the influence of internet trust. The International Journal of Bank Marketing.26(7); pg. 483.
Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24(6), 539-550.
Hanson, W. (2000). Principles of internet marketing. Cincinnati 2000, Soouth-Western College Publishing.
Hartwick, J., & Barki, H. (1994). Explaining the role of user participation in information system use. Management Science, 40(4), 440-465.
Heijden, H. V. D. (2003). Factors influencing the usage of websites: The case of a generic portal in The Netherlands. Information & Management, 40(6), 541-549.
Hendrickson, A.R., Massey, P.D and Cronan, T.P. .(1993). “On the Test-Retest Reliability of PU and PEU Scales”, MIS Quarterly, June, pp.227-230.
Hoffman, D., T. Novak, et al. (1999). "Building consumer`s trust online." Communications of the ACM 42(4): 80-6.
Hong, W., Thong, J. Y. L., Wong, W-M. & Tam, K-Y. (2002). Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristics. Journal of Management Information Systems, 18(3), 97-124.
Hooft, E.A.J., Born, M.Ph., Taris, T.W., Van der Flier, H. (2006). Ethnic and Gender Differences in Applicants` Decision-Making Processes: An Application of the Theory of Reasoned Action. International Journal of Selection and Assessment, 14(2), pp. 156-166,
Horton, R.P., Buck, T., Waterson, P.E., Clegg, C.W. (2001), "Explaining intranet use with the technology acceptance model", Journal of Information Technology, Vol. 16 pp.237-49. Retrieved September 4, 2006 from http://www.lse.ac.uk/collections/informationSystems/iSChannel/Price_2006.pdf
Hsu, C.-L., & Lu, H.-P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41(7), 853-868.
Jackson, C. M., Chow, S., & Leitch, R. A. (1997). Toward an understanding of the behavioural intentions to use an information system. Decision Sciences, 28, 357-389.
Jarvenpaa, S. and N. Tractinsky (1999). "Consumer Trust in an Internet store: a cross-cultural validation." Journal of Computer-Mediated Communication 5(2).
Jarvenpaa, S., N. Tractinsky, et al. (2000). "Consumer trust in an internet store." Information Technology and Management 1: 45-71.
Jarvenpaa SL and Traxtinsky N (1999). "Consumer Trust in an Internet store: a cross-cultural validation." Journal of Computer-Mediated Communication 5(2).
Jiang, J. J., Hsu, M., & Klein, G. (2000). E-commerce user behavior model: An empirical study. Human Systems Management, 19, 265-276.
Johnson, D. (1999). "Who is on the Internet and why." The Futurist 11.
Jones, G. (2000). "Your new brand image." Catalog Age 17: 175-9.
Karahanna, E., Straub, D. W., & Chervany, N. L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213.
Kuhlmeier, D., & Knight, G. (2005). Antecedents to Internet based purchasing: a multinational study. International Marketing Review, 22(4), 460–273.
Kulviwat, S., Bruner II G.C., Kumar, A., Nasco, S.A. & Clark, T. (2007). Toward a Unified Theory of Consumer Acceptance Technology. Psychology & Marketing, 24(12): 1059–1084.
Lee, M. K. O., Cheung, C. M. K., & Chen, Z. (2005). Acceptance of Internet-based learning medium: The role of extrinsic and intrinsic motivation. Information & Management, 42(8), 1095-1104
Leech,N., Barrett,K., Morgan, G., 2005. “SPSS for Intermediate Statistics.” Routledge.
Legris, P., Ingham, J. & Collorette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model, Information and Management, 40, p. 191, p. 14.
Leonard, L. N. K., Cronan, T. P., & Kreie, J. (2004). What influences IT ethical behavior intentions-planned behavior, reasoned action, perceived importance, or individual characteristics? Information & Management, 42(1), 143-158.
Lewis, W., Agarwal, R. & Sambamurthy, V. (2003). Sources of Influence on Beliefs about Information Technology Use: An Empirical Study of Knowledge Workers. MIS Quarterly, 27(4), pp. 657-678.
Liker, J. K., & Sindi, A. A. (1997). User acceptance of expert systems: A test of the theory of reasoned action. Journal of Engineering and Technology Management, 14(2), 147-173.
Limayem, M., Cheung, C. and Chan, G. "A Meta-Analysis of Online Consumer Behavior Empirical Research," Proceedings of the 8th AIM Conference, Grenoble, France, May 21-23, 2003.
Lin, C., Shih, H. & Sher, P.J. (2007). Integrating Technology Readiness into Technology Acceptance: The TRAM Model. Psychology & Marketing, 24(7): 641–657.
Loh, Z. W., Hua, P., Tan, K.K. & Detenber, B. (2006). Testing a Hybrid TPB Model to Predict Use of Government-Sponsored Online Feedback Channels. Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Retrieved on 2009-07-07 from
http://www.allacademic.com/meta/p92060_index.html
Lohse, G. and P. Spiller (1998). "Electronic shopping: the effect of customer interfaces on traffic and sales." Communications of the ACM, 81-87.
Lu, J.,Yu, C., Liu, C., & Yao, J. E. (2003).Technology acceptance model for wireless Internet. Internet Research: Electronic Networking Applications and Policy, 13(3), 206–222.
Malhotra, Y., Galletta, D.F. (1999). Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation. Proceedings of the 32nd Hawaii International Conference on System Sciences.
Martins, L. & Kellermanns, F.W. (2004). A model of business school students’ acceptance of a web-based course management system. Academy of Management Learning & Education, 3, 7–26.
Mathieson, K. (1991). Predicting user intentions: Comparing the technology acceptance model with the theory of planned behavior. Information Systems Research, 2(3), 173-191.
Merrilees, B. (2001). Do traditional strategic concepts apply in the e-marketing context?. Journal of Business Strategies, 18(2), 177–190.
Miller, K. (2005). Communications theories: perspectives, processes, and contexts. New York: McGraw-Hill.
Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38 (4), 217-230.
Mykytyn, P. P. J., & Harrison, D. A. (1993). The application of the theory of reasoned action to senior management and strategic information systems. Information Resources Management Journal, 6(2), 15-26.
Nunnally, Jum C., (1978). Psychometric theory. McGraw-Hill. New York
Nunnally, Jum C., and Ira H. Bernstein (1994); Psychometric Theory, New York; McGraw-Hill.
Page-Thomas, K. (2006). Measuring task-specific perceptions of the world wide web. Behaviour & Information Technology, 25(6), 469 – 477.
Park, N. (2008). Adoption and Use of Computer-Based VoIP Phone Service: Toward an Integrated Model. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. Retrieved on 2009-07-07 from
http://www.allacademic.com/meta/p231729_index.html
Park, N., Lee, K.M. & Cheong, P.H. (2008) University Instructors’ Acceptance of Electronic Courseware: An Application of the Technology Acceptance Model. Journal of Computer-Mediated Communication; 13;163–186.
Park, N., Lee, S., Chung, J. & Roman, R. (2007). User Acceptance of a Digital Library System in Developing Countries: An Application of the Technology Acceptance Model. Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p195649_index.html
Pavlou, P. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7, 101–134.
Petrovici, D.A., Ritson, C. & Ness, M. (2004). The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy. Journal of International Food & Agribusiness Marketing, 16(1), 59 – 87.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004) Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14(3) ABI/INFORM Global, pg. 224-235. Retrieved on 2009-07-07 from http://www.oasis.oulu.fi/publications/ir-04-kp.pdf
Randall, D.M. (1989). Taking stock: Can the theory of reasoned action explain unethical conduct? Journal of Business Ethics, 8 (11).
Resnick, P., R. Zeckhauser, et al. "Reputation systems: facilitating trust in Internet Interactions." from
http://www.si.umich.edu/~presnick/papers/cacm00/reputations.pdf.
Saadé, R., & Bahli, B. (2005). The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: An extension of the technology acceptance model. Information & Management 42(2), 261-386.
Saade, R.G., Nebebe, F. & Tan, W. (2007). Viability of the “Technology Acceptance Model” in Multimedia Learning Environments: A Comparative Study. Interdisciplinary Journal of Knowledge and Learning Objects. vol.3.
Sekaran, U. (2000). Research Methods for Business: a skill-buiding approach. NYC: John Willey Sons,
Shin, D., & Kim, W. (2008). Applying the Technology Acceptance Model and Flow. Theory to Cyworld User Behavior: Implication of the Web2.0 User Acceptance. CyberPsychology & Behavior, 11(3).
Shiu, E.C.C., & Dawson, J. (2002). Cross-national consumer segmentation of Internet shopping for Britain & Taiwan. The Service Industries Journal, 22(1), 147–166.
Stern, B.B., Royne, M.B., Stafford, T.F. & Bienstock, C.C. (2008). Consumer Acceptance of Online Auctions: An Extension and Revision of the TAM. Psychology & Marketing, 25(7): 619–636.
Subramanian, G. H.(1994) “A Replication of PU and PEU Measurement”, Decision Sciences, 25(5/6), pp.863-874.
Suh, B. and Han, I. (2002), “Effects of trust on customer acceptance of Internet banking”, Electronic Commerce Research and Applications, vol.1, no.3/4, pp.247-63.
Szajna, B. (1994). Software evaluation and choice: predictive evaluation of the Technology Acceptance Instrument. MIS Quarterly, 18(3), 319-324.
Schiffman, L. and L. Kanuk (2000). Consumer behavior. Prentice Hall.
Severin, W. and J. Tankard (2001). Theories of persuasion. Communication theories. New York, Longman.
Sheppard, B., J. Hartwick, et al. (1988). "The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research." Journal of Consumer Research 15(3).
Sheth JN and P. A. (1995). "Relationship marketing in consumer markets: antecedents and consequences." Journal of the Academy of Marketing Science 23: 255-72.
Shih, Y.Y. & Fang, K. (2004). The use of a decomposed theory of planned behavior to study Internet banking in Taiwan. Internet Research; 14(3); ABI/INFORM Global, pg. 213.
Sneed, C. D. & Morisky, D. E. (1998). Applying the theory of reasoned action to condom use among sex workers, Social Behavior and Personality.
Steinfield, C. and P. Whitten (1999). "Community level socio-economic impacts of electronic commerce." Journal of Computer-Mediated Communication 5(2).
Stigler, G. (1961). "The economics of information." The Journal of Political Economy 69: 213-25.
Strader, T. and M. Shaw (1999). "Consumer cost differences for traditional and Internet markets." Electronic Networking Applications and Policy 9(2): 82-92.
Swinyard, W.R., & Smith, S.M. (2003). Why people (don’t) shop online: A lifestyle study of the Internet consumer. Psychology and Marketing, 20(7), 567–597.
Teo, T. S. H., Lim, V. K. G., & Laia, R. Y. C. (1999). Intrinsic and extrinsic motivation in Internet usage. Omega, 27(1), 25-37.
Theng, Y., Chong, J. J. & See, S. B. (2008). An Empirical Study Investigating Instant Messaging as an Enabling Tool for Education. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p233045_index.html
Thong, J. Y. L., Hong, W., & Tam, K-Y. (2002). Understanding user acceptance of digital libraries: What are the roles of interface characteristics, organizational context, and individual differences? International Journal of Human-Computer Studies, 57, 215-242.
Turban, E., J. Lee, et al. (2000). Electronic commerce: a managerial perspective. Prentice Hall.
Turow, J., Feldman, L. and Meltzer, K. (2005) ‘Open to exploitation: American shoppers online and offline’, A report for the Annenberg Public Policy Center, University of Pennsylvania’s Annenberg School for Communication, Philadelphia. Retrieved from
http://www.annenbergpublicpolicycenter.org/Downloads/Information_And_Society/Turow_APPC_Report_WEB_FINAL.pdf
Van der Hejden, H., T. Verhagen, et al. (2000). Predicting online purchase behavior: replications and test of competing models. Serie Research Memoranda. Amsterdam, Vrije Universitet.
Van der Hejden, H., T. Verhagen, et al. (2001). Predicting online purchase behavior: replications and test of competing models. Serie Research Memoranda. Amsterdam, Vrije Universitet.
Van der Hejden, H., T. Verhagen, et al. (2003). "Understanding online purchase intentions: contributions from technology and trust perspectives." European Journal of Information systems 12: 41-48.
Venkatesh, V. (1999), "Creating favorable user perceptions: exploring the role of intrinsic motivation", MIS Quarterly, Vol. 23 No.2, pp.239-60.
Venkatesh, V., Davis, F.D. (1996). A model of the antecedents of perceived ease of use: development and test, Decision Science, Vol. 27 No.3, pp.451-81
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies. Management Science, 46(2), 186-204.
Venkatesh, V., Morris, M.G. (2000), "Why don’t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and user behavior", MIS Quarterly, Vol. 24, No.1, pp.115-39.
Venkatesh, V., M. Morris, et al. (2003). "User acceptance of information technology: Toward a unified view." MIS Quartely (27:3): 425-478.
Wang, Y. S.,Wang, Y. M., Lin, H. H., & Tang, T. I. (2003). Determinants of user acceptance of Internet banking: An empirical study. International Journal of Service Industry Management, 14, 501–519.
Wixom, B. and P. Tod (2005). "A theoretical integration of user satisfaction and technology acceptance." Information Systems Research 16(1): 85-102.
Yeaman, A. R. J., "Attitudes. Learning and Human-Computer Interaction: An Application of the Fishbein and Ajzen Model of Attitude-Elehavior Consistency." Proceedings of the Annual Meeting of the Association for Educational Communications and Technology, New Orleans, LA, January 1988,814-818.
Yi, M. Y., & Hwang, Y. (2003). Predicting the use of web-based information systems: Self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model. International Journal of Human-Computer Studies, 59, 431-449.
Yin R (2003) Case study research: Design and methods (4th edition). Beverly Hills, CA: Sage Publishing.
Yoh, E., Damhorst, M. L., Sapp, S., & Laczniak, R. (2003). Consumer adoption of the internet: The case of apparel shopping. Psychology & Marketing, 20(12), 1095-1118.
Zhang, J., and Wedel, M. (2009) “The Effectiveness of Customized Promotions in Online and Offline Stores” Journal of Marketing Research, May2009, Vol. 46 Issue 2, p190-206.
Zhou, L., Dai, L. & Zhang, D. (2007). Online Shopping Acceptance Model – A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 42-63.
描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
96461011
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096461011
資料類型 thesis
dc.contributor.advisor 賴建都zh_TW
dc.contributor.advisor Lai, Chien Tuen_US
dc.contributor.author (作者) 羅玉婷zh_TW
dc.contributor.author (作者) Roguska, Justynaen_US
dc.creator (作者) 羅玉婷zh_TW
dc.creator (作者) Roguska, Justynaen_US
dc.date (日期) 2010en_US
dc.date.accessioned 5-十月-2011 14:45:56 (UTC+8)-
dc.date.available 5-十月-2011 14:45:56 (UTC+8)-
dc.date.issued (上傳時間) 5-十月-2011 14:45:56 (UTC+8)-
dc.identifier (其他 識別碼) G0096461011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/51355-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 96461011zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) Predicting customers’ intention to purchase products online is an important issue. This thesis aims to understand how online shopping decision is determined by individual’s intention to buy via Internet and his/her attitude toward e-purchase. This study by integrating the Theory of Reasoned Action (TRA) with the Technology Acceptance Model (TAM), attempts to understand how website usefulness and ease of use, as well as customers’ attitude toward online shopping, influence purchase intention influence the online purchase. Those two models adopted in an online environment were used to analyze the outcome of the survey among Polish e-shoppers. By adopting the idea of regular and heavy Internet users, this study tries to differentiate the online shopping behavior in those two groups. The findings of the thesis have been found to be partially consistent with both models. However the difference between heavy and regular Internet users in frequency of buying online has not been confirmed.zh_TW
dc.description.tableofcontents ACKNOWLEDGEMENTS I
ABSTRACT II
TABLE OF CONTENTS III
LIST OF TABLES VI
LIST OF FIGURES VII
CHAPTER ONE INTRODUCTION 1
1.1. Research Background and Motivations 1
1.2. Online Consumer Behavior as a Research Phenomenon 2
1.3. Purpose of the Study 3
CHAPTER TWO LITERATURE REVIEW 4
2.1 Conditions of Internet Usage in Poland 4
2.2. Theory of Reasoned Action (TRA) 10
2.2.1. Three Components of the Theory 12
2.2.2. The Application of TRA in Various Studies 13
2.2.3. Summary 14
2.3. Technology Acceptance Model 15
2.3.1. Technology Acceptance Model Applied for Website 18
2.4. Internet Experience and Internet Heavy Users 18
CHAPTER THREE METHODOLOGY 21
3.1. Research Design and Variables 21
3.1.1. Online Purchase Ease of Use 22
3.1.2. Online Purchase Usefulness 22
3.1.3. Attitude towards Online Purchasing 23
3.1.4. Subjective Norm 23
3.1.5. Online Purchase Intention 23
3.1.6. Internet Experience and Heavy Internet Users 24
3.2. Research Framework and Hypotheses 24
3.3. Development of the Measurement 25
3.3.1. Operationalization of Variables 26
3.3.2. Dependent Variables and Independent Variables 28
3.3.3. Questionnaire 28
3.3.4. Validity and Reliability 30
3.4. Data Collection and Sampling Population 31
3.5. Data Analysis Techniques 31
CHAPTER FOUR DATA ANALYSIS AND FINDINGS 32
4.1. Sample Structure 32
4.2. Measurement Model 37
4.3. Hypotheses Testing 39
4.4 Summary 45
4.5 Discussion 46
CHAPTER FIVE CONCLUSION AND RECOMENDATIONS 49
5.1 Conclusion 49
5.1 Limitations 50
5.2 Recommendations for Future Research 50
REFERENCES 52
APPENDICES 67
Appendix 1 Questionnaire – original Polish version 67
Appendix 2 Questionnaire – English translation 72
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096461011en_US
dc.subject (關鍵詞) online shopping behavioren_US
dc.subject (關鍵詞) regular Internet usersen_US
dc.subject (關鍵詞) heavy Internet usersen_US
dc.subject (關鍵詞) Theory of Reasoned Actionen_US
dc.subject (關鍵詞) Technology Acceptance Modelen_US
dc.title (題名) 網路購物行為 — 行動原因理論暨科技接受模式之研究zh_TW
dc.title (題名) A study on online shopping behavior –en_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16(2), 227-247.zh_TW
dc.relation.reference (參考文獻) Agarwal, R., & Karahanna, E. (2000). Time flies when you`re having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665.zh_TW
dc.relation.reference (參考文獻) Alreck, P., & Settle, R.B. (2002). Gender effects on Internet, catalogue and store shopping. Journal of Database Marketing, 9(2), 150–162.zh_TW
dc.relation.reference (參考文獻) Anonymous (2000). "e-commerce: Impacts and policy challenges." Organisation for Economics Cooperation and Development, OECD Economic Outlook 67: 139.zh_TW
dc.relation.reference (參考文獻) Au, S. & Parameswaran, N. (2003). Problem solving with attitude and the theory of reasoned action. 2003 IEEE/WIC International Conference on Intelligent Agent Technology (IAT`03), 13-16 Oct. Page(s): 486 – 489.zh_TW
dc.relation.reference (參考文獻) Azjen, I. and M. Fishbein (1980). Understanding attitudes and predicting social behavior.zh_TW
dc.relation.reference (參考文獻) Bagozzi, R., F. Davis, et al. (1992). "Development and test of a theory of technological learning and usage." Human Relations, 45(7).zh_TW
dc.relation.reference (參考文獻) Belleau, B. D., Summers, T. A., Xu, Y. & Pinel, R.(2007) Purchase Intention of Young Consumers. Clothing and Textiles Research Journal, 25: 244-257.zh_TW
dc.relation.reference (參考文獻) Bhatnagar, A., Misra, S., & Rao, H.R. (2000). On risk, convenience, and Internet shopping behavior. Communications of the ACM, 43(11), 98–105.zh_TW
dc.relation.reference (參考文獻) Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25(3), pp. 351-370.zh_TW
dc.relation.reference (參考文獻) Bobbitt, L. M., & Dabholkar, P. A. (2001). Integrating attitudinal theories to understand and predict use of technology-based self-service: The internet as an illustration. International Journal of Service Industry Management, 12(5), 423-450.zh_TW
dc.relation.reference (參考文獻) Brewer, J., Blake, A. J., Rankin, S. A., & Douglass, L. W. (1999). Theory of reasoned action predicts milk consumption in women. Journal of the American Dietetic Association,99(1), 39-44.zh_TW
dc.relation.reference (參考文獻) Brynjolfsson, E. and M. Smith (2000). "Frictionless commerce: A comparison of Internet and conventional retailers." Management Science 46(4): 563-86.zh_TW
dc.relation.reference (參考文獻) Cacciopo, J.T., & Petty, R.E. (1979). Effects of message repetition and position on cognitive responses, recall, and persuasion. Journal of Personality and Social Psychology, 37(1), 97–109.zh_TW
dc.relation.reference (參考文獻) Cavusgil, E. (2007). An Integrated Model of Consumer Innovation Adoption. American Marketing Association Winter Educator’s Conference Proceedings, 18, p83-84, 2p.zh_TW
dc.relation.reference (參考文獻) Celuch, K., Taylor, S. A., & Goodwin, S. (2004). Understanding insurance salesperson internet information management intentions: A test of competing models. Journal of Insurance Issues, 27(1), 22-40.zh_TW
dc.relation.reference (參考文獻) Chau, P. Y. K. (1996). An empirical assessment of a modified technology acceptance model. Journal of Management Information Systems, 13(2), 185-204.zh_TW
dc.relation.reference (參考文獻) Chau, P. Y. K., Au, G. & Tam, K.Y. (2000). Impact of information presentation modes on online shopping: an empirical evaluation of a broadband interactive shopping service," Journal of Organisational Computing and Electronic Commerce, 10 (1), pp. 1-22zh_TW
dc.relation.reference (參考文獻) Chau, P. Y. K., & Hu, P. J.-H. (2001). Information technology acceptance by individual professionals: A model comparison approach. Decision Sciences, 32(4), 699-720.zh_TW
dc.relation.reference (參考文獻) Chau, P. Y. K., & Hu, P. J.-H. (2002). Investigating healthcare professionals’ decisions to accept telemedicine technology: An empirical test of competing theories. Information & management., 39(4), 297.zh_TW
dc.relation.reference (參考文獻) Chau, P. Y. K., & Hu, P. J. (2002). Examining a model of information technology acceptance by individual professionals: An exploratory study. Journal of Management Information Systems, 18(4), 191-229.zh_TW
dc.relation.reference (參考文獻) Chin, W.W. and Todd, P.A. (1995). On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution, In MIS Quarterly, Vol.19, No.2, pp. 237-246.zh_TW
dc.relation.reference (參考文獻) Chung, D. (2004). An analysis of the variables predicting Instant Messenger use. Unpublished manuscript, East Lansing.zh_TW
dc.relation.reference (參考文獻) Chung, D. (2005a). A Comparison of Three Models to Understand Purchasing Behavior of Avatar-Related Products. Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p11540_index.htmlzh_TW
dc.relation.reference (參考文獻) Chung, D. (2005b). Something for Nothing: Understanding Purchasing Behaviors in Social Virtual Environment. Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p11537_index.htmlzh_TW
dc.relation.reference (參考文獻) Chung, D., & Kim, C. H. (2002). The Adoption of Online Newspaper in the United States and Korea: A comparison of self-construal and Theory of Reasoned Action. Paper presented at the 52nd International Communication Association, Seoul, Republic of Korea.zh_TW
dc.relation.reference (參考文獻) Chung, D. & Nam, C.S.(2007). An analysis of the variables predicting instant messenger use. New Media & Society, 9(2), 212-234.zh_TW
dc.relation.reference (參考文獻) Chung, D., Shearman, S. M., & Lee, S. H. (2003). Why young people purchase avatar-related products in cyberspace?: An analysis of the variables influencing the purchase of avatar-related products. Paper presented at the 53rd International Communication Association, San Diego, CA.zh_TW
dc.relation.reference (參考文獻) Citrin, A.V., Sprott, D.E., Silverman, S.N., & Stem, D.E. (2000). Adoption of Internet shopping: The role of consumer innovativeness. Industrial Management & Data Systems, 100(7), 294–300.zh_TW
dc.relation.reference (參考文獻) Curtis, J. (2000). "Cars set for online sales boom." Marketing 10: 22-4.zh_TW
dc.relation.reference (參考文獻) Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13 (3), 318-339.zh_TW
dc.relation.reference (參考文獻) Davis, R. P. Bagozzi and P. R. Warshaw, "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Managetnem Science. 35 (1989), 982-1003.zh_TW
dc.relation.reference (參考文獻) Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions and behavior impacts. International Journal of Man-Machine Studies, 39, 475-487.zh_TW
dc.relation.reference (參考文獻) Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.zh_TW
dc.relation.reference (參考文獻) Delafrooz, N., Paim, L.H. & Khatibi, A. (2009). Developing an Instrument for Measurement of Attitude Toward Online Shopping. European Journal of Social Sciences. 7(3).zh_TW
dc.relation.reference (參考文獻) Diagnault, M., M. Shepherd, et al. (2002). "Establing trust online." Information on Electronic Commerce.zh_TW
dc.relation.reference (參考文獻) Doll, W. J., Hendrickson, A., & Deng, X. (1998). Using Davis’s perceived usefulness and ease-of-use instruments for decision making: A confirmatory and multigroup invariance analysis. Decision Sciences, 29(4), 839-869.zh_TW
dc.relation.reference (參考文獻) Elliott, M. & Fu, F.Q. (2008). Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches. Marketing Management Journal. 18(2), pp47-64.zh_TW
dc.relation.reference (參考文獻) Engel, J., R. Blackwell, et al. (1995). Consumer behavior. Dryden.zh_TW
dc.relation.reference (參考文獻) Fishbein, M. (1967). Readings in Attitude theory and measurement. New York.zh_TW
dc.relation.reference (參考文獻) Gefen,D. (2003).TAM or just plain habit: A look at experienced online shoppers. Journal of End User Computing, 15, 1–13.zh_TW
dc.relation.reference (參考文獻) Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51–90.zh_TW
dc.relation.reference (參考文獻) Gefen, D., & Straub, D.W. (1997). Gender differences in the perception and use of e-mail: An extension to the technology acceptance model. MIS Quarterly, 21, 389–400.zh_TW
dc.relation.reference (參考文獻) Gefen, D. & Straub (2004). "Customer trust in B2C e-commerce and the importance of social presence: experiments in the products and e-services." Omega 32: 407-24.zh_TW
dc.relation.reference (參考文獻) Gentry, L., & Calantone, R. (2002). A comparison of three models to explain shop-bot use on the Web. Psychology & Marketing, 19(11), 945-956.zh_TW
dc.relation.reference (參考文獻) Grabner-Kräuter, S. & Faullant, R. (2008). Consumer acceptance of internet banking: the influence of internet trust. The International Journal of Bank Marketing.26(7); pg. 483.zh_TW
dc.relation.reference (參考文獻) Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, 24(6), 539-550.zh_TW
dc.relation.reference (參考文獻) Hanson, W. (2000). Principles of internet marketing. Cincinnati 2000, Soouth-Western College Publishing.zh_TW
dc.relation.reference (參考文獻) Hartwick, J., & Barki, H. (1994). Explaining the role of user participation in information system use. Management Science, 40(4), 440-465.zh_TW
dc.relation.reference (參考文獻) Heijden, H. V. D. (2003). Factors influencing the usage of websites: The case of a generic portal in The Netherlands. Information & Management, 40(6), 541-549.zh_TW
dc.relation.reference (參考文獻) Hendrickson, A.R., Massey, P.D and Cronan, T.P. .(1993). “On the Test-Retest Reliability of PU and PEU Scales”, MIS Quarterly, June, pp.227-230.zh_TW
dc.relation.reference (參考文獻) Hoffman, D., T. Novak, et al. (1999). "Building consumer`s trust online." Communications of the ACM 42(4): 80-6.zh_TW
dc.relation.reference (參考文獻) Hong, W., Thong, J. Y. L., Wong, W-M. & Tam, K-Y. (2002). Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristics. Journal of Management Information Systems, 18(3), 97-124.zh_TW
dc.relation.reference (參考文獻) Hooft, E.A.J., Born, M.Ph., Taris, T.W., Van der Flier, H. (2006). Ethnic and Gender Differences in Applicants` Decision-Making Processes: An Application of the Theory of Reasoned Action. International Journal of Selection and Assessment, 14(2), pp. 156-166,zh_TW
dc.relation.reference (參考文獻) Horton, R.P., Buck, T., Waterson, P.E., Clegg, C.W. (2001), "Explaining intranet use with the technology acceptance model", Journal of Information Technology, Vol. 16 pp.237-49. Retrieved September 4, 2006 from http://www.lse.ac.uk/collections/informationSystems/iSChannel/Price_2006.pdfzh_TW
dc.relation.reference (參考文獻) Hsu, C.-L., & Lu, H.-P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41(7), 853-868.zh_TW
dc.relation.reference (參考文獻) Jackson, C. M., Chow, S., & Leitch, R. A. (1997). Toward an understanding of the behavioural intentions to use an information system. Decision Sciences, 28, 357-389.zh_TW
dc.relation.reference (參考文獻) Jarvenpaa, S. and N. Tractinsky (1999). "Consumer Trust in an Internet store: a cross-cultural validation." Journal of Computer-Mediated Communication 5(2).zh_TW
dc.relation.reference (參考文獻) Jarvenpaa, S., N. Tractinsky, et al. (2000). "Consumer trust in an internet store." Information Technology and Management 1: 45-71.zh_TW
dc.relation.reference (參考文獻) Jarvenpaa SL and Traxtinsky N (1999). "Consumer Trust in an Internet store: a cross-cultural validation." Journal of Computer-Mediated Communication 5(2).zh_TW
dc.relation.reference (參考文獻) Jiang, J. J., Hsu, M., & Klein, G. (2000). E-commerce user behavior model: An empirical study. Human Systems Management, 19, 265-276.zh_TW
dc.relation.reference (參考文獻) Johnson, D. (1999). "Who is on the Internet and why." The Futurist 11.zh_TW
dc.relation.reference (參考文獻) Jones, G. (2000). "Your new brand image." Catalog Age 17: 175-9.zh_TW
dc.relation.reference (參考文獻) Karahanna, E., Straub, D. W., & Chervany, N. L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213.zh_TW
dc.relation.reference (參考文獻) Kuhlmeier, D., & Knight, G. (2005). Antecedents to Internet based purchasing: a multinational study. International Marketing Review, 22(4), 460–273.zh_TW
dc.relation.reference (參考文獻) Kulviwat, S., Bruner II G.C., Kumar, A., Nasco, S.A. & Clark, T. (2007). Toward a Unified Theory of Consumer Acceptance Technology. Psychology & Marketing, 24(12): 1059–1084.zh_TW
dc.relation.reference (參考文獻) Lee, M. K. O., Cheung, C. M. K., & Chen, Z. (2005). Acceptance of Internet-based learning medium: The role of extrinsic and intrinsic motivation. Information & Management, 42(8), 1095-1104zh_TW
dc.relation.reference (參考文獻) Leech,N., Barrett,K., Morgan, G., 2005. “SPSS for Intermediate Statistics.” Routledge.zh_TW
dc.relation.reference (參考文獻) Legris, P., Ingham, J. & Collorette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model, Information and Management, 40, p. 191, p. 14.zh_TW
dc.relation.reference (參考文獻) Leonard, L. N. K., Cronan, T. P., & Kreie, J. (2004). What influences IT ethical behavior intentions-planned behavior, reasoned action, perceived importance, or individual characteristics? Information & Management, 42(1), 143-158.zh_TW
dc.relation.reference (參考文獻) Lewis, W., Agarwal, R. & Sambamurthy, V. (2003). Sources of Influence on Beliefs about Information Technology Use: An Empirical Study of Knowledge Workers. MIS Quarterly, 27(4), pp. 657-678.zh_TW
dc.relation.reference (參考文獻) Liker, J. K., & Sindi, A. A. (1997). User acceptance of expert systems: A test of the theory of reasoned action. Journal of Engineering and Technology Management, 14(2), 147-173.zh_TW
dc.relation.reference (參考文獻) Limayem, M., Cheung, C. and Chan, G. "A Meta-Analysis of Online Consumer Behavior Empirical Research," Proceedings of the 8th AIM Conference, Grenoble, France, May 21-23, 2003.zh_TW
dc.relation.reference (參考文獻) Lin, C., Shih, H. & Sher, P.J. (2007). Integrating Technology Readiness into Technology Acceptance: The TRAM Model. Psychology & Marketing, 24(7): 641–657.zh_TW
dc.relation.reference (參考文獻) Loh, Z. W., Hua, P., Tan, K.K. & Detenber, B. (2006). Testing a Hybrid TPB Model to Predict Use of Government-Sponsored Online Feedback Channels. Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Retrieved on 2009-07-07 fromzh_TW
dc.relation.reference (參考文獻) http://www.allacademic.com/meta/p92060_index.htmlzh_TW
dc.relation.reference (參考文獻) Lohse, G. and P. Spiller (1998). "Electronic shopping: the effect of customer interfaces on traffic and sales." Communications of the ACM, 81-87.zh_TW
dc.relation.reference (參考文獻) Lu, J.,Yu, C., Liu, C., & Yao, J. E. (2003).Technology acceptance model for wireless Internet. Internet Research: Electronic Networking Applications and Policy, 13(3), 206–222.zh_TW
dc.relation.reference (參考文獻) Malhotra, Y., Galletta, D.F. (1999). Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation. Proceedings of the 32nd Hawaii International Conference on System Sciences.zh_TW
dc.relation.reference (參考文獻) Martins, L. & Kellermanns, F.W. (2004). A model of business school students’ acceptance of a web-based course management system. Academy of Management Learning & Education, 3, 7–26.zh_TW
dc.relation.reference (參考文獻) Mathieson, K. (1991). Predicting user intentions: Comparing the technology acceptance model with the theory of planned behavior. Information Systems Research, 2(3), 173-191.zh_TW
dc.relation.reference (參考文獻) Merrilees, B. (2001). Do traditional strategic concepts apply in the e-marketing context?. Journal of Business Strategies, 18(2), 177–190.zh_TW
dc.relation.reference (參考文獻) Miller, K. (2005). Communications theories: perspectives, processes, and contexts. New York: McGraw-Hill.zh_TW
dc.relation.reference (參考文獻) Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38 (4), 217-230.zh_TW
dc.relation.reference (參考文獻) Mykytyn, P. P. J., & Harrison, D. A. (1993). The application of the theory of reasoned action to senior management and strategic information systems. Information Resources Management Journal, 6(2), 15-26.zh_TW
dc.relation.reference (參考文獻) Nunnally, Jum C., (1978). Psychometric theory. McGraw-Hill. New Yorkzh_TW
dc.relation.reference (參考文獻) Nunnally, Jum C., and Ira H. Bernstein (1994); Psychometric Theory, New York; McGraw-Hill.zh_TW
dc.relation.reference (參考文獻) Page-Thomas, K. (2006). Measuring task-specific perceptions of the world wide web. Behaviour & Information Technology, 25(6), 469 – 477.zh_TW
dc.relation.reference (參考文獻) Park, N. (2008). Adoption and Use of Computer-Based VoIP Phone Service: Toward an Integrated Model. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. Retrieved on 2009-07-07 fromzh_TW
dc.relation.reference (參考文獻) http://www.allacademic.com/meta/p231729_index.htmlzh_TW
dc.relation.reference (參考文獻) Park, N., Lee, K.M. & Cheong, P.H. (2008) University Instructors’ Acceptance of Electronic Courseware: An Application of the Technology Acceptance Model. Journal of Computer-Mediated Communication; 13;163–186.zh_TW
dc.relation.reference (參考文獻) Park, N., Lee, S., Chung, J. & Roman, R. (2007). User Acceptance of a Digital Library System in Developing Countries: An Application of the Technology Acceptance Model. Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p195649_index.htmlzh_TW
dc.relation.reference (參考文獻) Pavlou, P. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7, 101–134.zh_TW
dc.relation.reference (參考文獻) Petrovici, D.A., Ritson, C. & Ness, M. (2004). The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy. Journal of International Food & Agribusiness Marketing, 16(1), 59 – 87.zh_TW
dc.relation.reference (參考文獻) Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004) Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14(3) ABI/INFORM Global, pg. 224-235. Retrieved on 2009-07-07 from http://www.oasis.oulu.fi/publications/ir-04-kp.pdfzh_TW
dc.relation.reference (參考文獻) Randall, D.M. (1989). Taking stock: Can the theory of reasoned action explain unethical conduct? Journal of Business Ethics, 8 (11).zh_TW
dc.relation.reference (參考文獻) Resnick, P., R. Zeckhauser, et al. "Reputation systems: facilitating trust in Internet Interactions." fromzh_TW
dc.relation.reference (參考文獻) http://www.si.umich.edu/~presnick/papers/cacm00/reputations.pdf.zh_TW
dc.relation.reference (參考文獻) Saadé, R., & Bahli, B. (2005). The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: An extension of the technology acceptance model. Information & Management 42(2), 261-386.zh_TW
dc.relation.reference (參考文獻) Saade, R.G., Nebebe, F. & Tan, W. (2007). Viability of the “Technology Acceptance Model” in Multimedia Learning Environments: A Comparative Study. Interdisciplinary Journal of Knowledge and Learning Objects. vol.3.zh_TW
dc.relation.reference (參考文獻) Sekaran, U. (2000). Research Methods for Business: a skill-buiding approach. NYC: John Willey Sons,zh_TW
dc.relation.reference (參考文獻) Shin, D., & Kim, W. (2008). Applying the Technology Acceptance Model and Flow. Theory to Cyworld User Behavior: Implication of the Web2.0 User Acceptance. CyberPsychology & Behavior, 11(3).zh_TW
dc.relation.reference (參考文獻) Shiu, E.C.C., & Dawson, J. (2002). Cross-national consumer segmentation of Internet shopping for Britain & Taiwan. The Service Industries Journal, 22(1), 147–166.zh_TW
dc.relation.reference (參考文獻) Stern, B.B., Royne, M.B., Stafford, T.F. & Bienstock, C.C. (2008). Consumer Acceptance of Online Auctions: An Extension and Revision of the TAM. Psychology & Marketing, 25(7): 619–636.zh_TW
dc.relation.reference (參考文獻) Subramanian, G. H.(1994) “A Replication of PU and PEU Measurement”, Decision Sciences, 25(5/6), pp.863-874.zh_TW
dc.relation.reference (參考文獻) Suh, B. and Han, I. (2002), “Effects of trust on customer acceptance of Internet banking”, Electronic Commerce Research and Applications, vol.1, no.3/4, pp.247-63.zh_TW
dc.relation.reference (參考文獻) Szajna, B. (1994). Software evaluation and choice: predictive evaluation of the Technology Acceptance Instrument. MIS Quarterly, 18(3), 319-324.zh_TW
dc.relation.reference (參考文獻) Schiffman, L. and L. Kanuk (2000). Consumer behavior. Prentice Hall.zh_TW
dc.relation.reference (參考文獻) Severin, W. and J. Tankard (2001). Theories of persuasion. Communication theories. New York, Longman.zh_TW
dc.relation.reference (參考文獻) Sheppard, B., J. Hartwick, et al. (1988). "The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research." Journal of Consumer Research 15(3).zh_TW
dc.relation.reference (參考文獻) Sheth JN and P. A. (1995). "Relationship marketing in consumer markets: antecedents and consequences." Journal of the Academy of Marketing Science 23: 255-72.zh_TW
dc.relation.reference (參考文獻) Shih, Y.Y. & Fang, K. (2004). The use of a decomposed theory of planned behavior to study Internet banking in Taiwan. Internet Research; 14(3); ABI/INFORM Global, pg. 213.zh_TW
dc.relation.reference (參考文獻) Sneed, C. D. & Morisky, D. E. (1998). Applying the theory of reasoned action to condom use among sex workers, Social Behavior and Personality.zh_TW
dc.relation.reference (參考文獻) Steinfield, C. and P. Whitten (1999). "Community level socio-economic impacts of electronic commerce." Journal of Computer-Mediated Communication 5(2).zh_TW
dc.relation.reference (參考文獻) Stigler, G. (1961). "The economics of information." The Journal of Political Economy 69: 213-25.zh_TW
dc.relation.reference (參考文獻) Strader, T. and M. Shaw (1999). "Consumer cost differences for traditional and Internet markets." Electronic Networking Applications and Policy 9(2): 82-92.zh_TW
dc.relation.reference (參考文獻) Swinyard, W.R., & Smith, S.M. (2003). Why people (don’t) shop online: A lifestyle study of the Internet consumer. Psychology and Marketing, 20(7), 567–597.zh_TW
dc.relation.reference (參考文獻) Teo, T. S. H., Lim, V. K. G., & Laia, R. Y. C. (1999). Intrinsic and extrinsic motivation in Internet usage. Omega, 27(1), 25-37.zh_TW
dc.relation.reference (參考文獻) Theng, Y., Chong, J. J. & See, S. B. (2008). An Empirical Study Investigating Instant Messaging as an Enabling Tool for Education. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online <PDF>. Retrieved on 2009-07-07 from http://www.allacademic.com/meta/p233045_index.htmlzh_TW
dc.relation.reference (參考文獻) Thong, J. Y. L., Hong, W., & Tam, K-Y. (2002). Understanding user acceptance of digital libraries: What are the roles of interface characteristics, organizational context, and individual differences? International Journal of Human-Computer Studies, 57, 215-242.zh_TW
dc.relation.reference (參考文獻) Turban, E., J. Lee, et al. (2000). Electronic commerce: a managerial perspective. Prentice Hall.zh_TW
dc.relation.reference (參考文獻) Turow, J., Feldman, L. and Meltzer, K. (2005) ‘Open to exploitation: American shoppers online and offline’, A report for the Annenberg Public Policy Center, University of Pennsylvania’s Annenberg School for Communication, Philadelphia. Retrieved fromzh_TW
dc.relation.reference (參考文獻) http://www.annenbergpublicpolicycenter.org/Downloads/Information_And_Society/Turow_APPC_Report_WEB_FINAL.pdfzh_TW
dc.relation.reference (參考文獻) Van der Hejden, H., T. Verhagen, et al. (2000). Predicting online purchase behavior: replications and test of competing models. Serie Research Memoranda. Amsterdam, Vrije Universitet.zh_TW
dc.relation.reference (參考文獻) Van der Hejden, H., T. Verhagen, et al. (2001). Predicting online purchase behavior: replications and test of competing models. Serie Research Memoranda. Amsterdam, Vrije Universitet.zh_TW
dc.relation.reference (參考文獻) Van der Hejden, H., T. Verhagen, et al. (2003). "Understanding online purchase intentions: contributions from technology and trust perspectives." European Journal of Information systems 12: 41-48.zh_TW
dc.relation.reference (參考文獻) Venkatesh, V. (1999), "Creating favorable user perceptions: exploring the role of intrinsic motivation", MIS Quarterly, Vol. 23 No.2, pp.239-60.zh_TW
dc.relation.reference (參考文獻) Venkatesh, V., Davis, F.D. (1996). A model of the antecedents of perceived ease of use: development and test, Decision Science, Vol. 27 No.3, pp.451-81zh_TW
dc.relation.reference (參考文獻) Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies. Management Science, 46(2), 186-204.zh_TW
dc.relation.reference (參考文獻) Venkatesh, V., Morris, M.G. (2000), "Why don’t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and user behavior", MIS Quarterly, Vol. 24, No.1, pp.115-39.zh_TW
dc.relation.reference (參考文獻) Venkatesh, V., M. Morris, et al. (2003). "User acceptance of information technology: Toward a unified view." MIS Quartely (27:3): 425-478.zh_TW
dc.relation.reference (參考文獻) Wang, Y. S.,Wang, Y. M., Lin, H. H., & Tang, T. I. (2003). Determinants of user acceptance of Internet banking: An empirical study. International Journal of Service Industry Management, 14, 501–519.zh_TW
dc.relation.reference (參考文獻) Wixom, B. and P. Tod (2005). "A theoretical integration of user satisfaction and technology acceptance." Information Systems Research 16(1): 85-102.zh_TW
dc.relation.reference (參考文獻) Yeaman, A. R. J., "Attitudes. Learning and Human-Computer Interaction: An Application of the Fishbein and Ajzen Model of Attitude-Elehavior Consistency." Proceedings of the Annual Meeting of the Association for Educational Communications and Technology, New Orleans, LA, January 1988,814-818.zh_TW
dc.relation.reference (參考文獻) Yi, M. Y., & Hwang, Y. (2003). Predicting the use of web-based information systems: Self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model. International Journal of Human-Computer Studies, 59, 431-449.zh_TW
dc.relation.reference (參考文獻) Yin R (2003) Case study research: Design and methods (4th edition). Beverly Hills, CA: Sage Publishing.zh_TW
dc.relation.reference (參考文獻) Yoh, E., Damhorst, M. L., Sapp, S., & Laczniak, R. (2003). Consumer adoption of the internet: The case of apparel shopping. Psychology & Marketing, 20(12), 1095-1118.zh_TW
dc.relation.reference (參考文獻) Zhang, J., and Wedel, M. (2009) “The Effectiveness of Customized Promotions in Online and Offline Stores” Journal of Marketing Research, May2009, Vol. 46 Issue 2, p190-206.zh_TW
dc.relation.reference (參考文獻) Zhou, L., Dai, L. & Zhang, D. (2007). Online Shopping Acceptance Model – A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 42-63.zh_TW