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題名 以模組化對應機械設備業少量多樣客製化的策略─以S公司為例
Modular design as a strategy for small amount but variety types of production in automation equipment industry. ----- Take S company as an example.
作者 王年清
貢獻者 蕭國慶
王年清
關鍵詞 模組化
機械設備業
少量多樣客製化
日期 2011
上傳時間 24-Oct-2012 16:09:48 (UTC+8)
摘要 自1995年WTO成立以來，全球化使得企業進入高度競爭時代，為因應環境快速變遷與少量多樣化的產業趨勢，企業不再以傳統大量生產的模式作為競爭獲利的優勢，企業需升級成為獨具特色的客製化製造服務業，才能迎合趨勢，貼近市場需求，並降低經營風險，以更具彈性與機動性的競爭條件，脫穎而出。

個案研究是以印刷電路版科技產業自動化的設備供應商為研究對象，在面臨客製化少量多樣且快速變遷的產業趨勢衝擊下，企業遭遇生產瓶頸與營運壓力，研究分析以模組化的策略來解決此產業環境變遷的問題，透過個案分析與文獻探討模組化的研究，藉由資料收集和訪談與整理，釐清企業經營所面臨的問題，然後分析出可執行的策略方案。

研究中並分析個案公司陸續針對功能性機構，開始執行模組化的設計與生產概念後，產生的效益與核心技術、成本、產品與品牌價值等主要競爭優勢，關鍵在於必須持續更大量地運用模組化，企業模組化策略的整個活動仍需持續不斷推行，建議企業如何持續改善與創新，讓模組化的研發成為企業經營的核心技術之ㄧ，並使這種管理精神發展成為活化企業文化的元素，以具備達到永續經營與因應環境變遷的能力。

關鍵字:機械設備業、少量多樣客製化、模組化
Since the WTO was established in 1995, the enterprise into the highly competitive global era, in response to a rapidly changing environment with a small amount of a variety of industry trends, companies are no longer the traditional mass production model as a competitive advantage to profit, and the need to upgrade a unique characteristics of customized manufacturing services, in order to reduce business risk, and close to the market needs to be more flexibility and mobility of competitive conditions, come to the fore.

Case study is based on printed circuit board technology industry automation equipment suppliers for the study, a small amount of customization in the face of diverse and rapidly changing under the impact of industry trends, companies face production bottlenecks and operating pressure, research and analysis to modular strategy environmental changes in the industry to solve the problems through case analysis and literature review of research modules, through interviews and data collection and collation, to clarify the problems faced by business, and then analyze the executable modular approach.

Research and analysis for the case companies have functional organizations, started with the modular design of the production concept, the benefits and core technology, cost, product and brand value of the other major competitive advantage, the key is still in a lot more to be continued use of modular, modular strategy for the entire enterprise still continue ongoing activities, and recommends how the continuous improvement and innovation, and allow the development of a modular core technology business, and let the spirit of the development of this management activation of the elements of a corporate culture in order to achieve sustainable management with the response to environmental changes and the ability.

Key words: machine suppliers, Small Lot but Variety Types of Production, Modular Design
參考文獻 一、中文部分：
1.白光華 (2003)。創新協同產品研發。中國生產力中心出版。

2.行政院勞工委員會綜合規劃處 (2011)。發展智慧型自動化產業，打造台灣產業黃金十年。行政院勞工委員會官網。

3.呂廣英 (1985)。簡介模組化設計與應用。機械月刊，117 期，pp.121~125。

4.佘溪水(2008)，客製化生產流程設計之研究-以機械製造業R公司為例，逢甲大學經營管理碩士在職專班，pp.1~2,14~15,16~18,28。

5.林天祥(2003)，模組化設計模式(MDM)之理論與應用-以自行車為例，成功大學工業設計研究所，碩士論文，pp.8,20~23。

6.林英任 (1996)。以結構主義的角度進行模組化產品特性與評估之研究。台灣大學機械工程研究所。碩士論文。

7.郭修暐(2008)，產品模組化於半導體後段設備產業之應用研究，逢甲大學經營管理在職專班，pp.6。

8.陳沖(2010)，時任行政院副院長，2010兩岸暨台中自動化機械展開幕致詞，陳沖盼自動化產業MIT，中央通訊社。

9.陳家樂(2005)，在國際競爭中如何發揮我國機械產業價值鏈之優勢分析，工業技術研究院，第三章，pp.5~6。

10.陳聖金(2004)，多樣化產品設計與生產之最適模組，成功大學工業與資訊管理研究所，碩士論文，pp.10~15。

11.游于萱，2005年產業機械業展望分析，台灣經濟研究院，第1頁。

12.劉信宏(2003)，兩岸機械產業發展與全球競爭力研究，工業技術研究院，第五章，pp.13~16、17。

13.蕭承博(2006)，模組化產品之最適生產，南台科技大學工業管理研究所，碩士論文，pp.14-22。

14.謝子仁(2006)，印刷電路板成型機械設備銷售決策機制實例個案研究，東吳大學商學院企業管理學系在職專班，pp.24~26。


二、英文部分：
1.Charkravarty, A. K., Balakrishnan, N. (2001), “Achieving Product Variety Through Optimal Choice of Module Variations ”,IIE Transactions, 33, 587-598.

2.Corbett, B. P., Rosen, D. W. (2003),“Platform Communization with Discrete Design Spaces : Introduction of the Flow Design Space,” in Proceedings of the 2003 ASME Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Chicago, Illinois USA.

3.Dahmus, J.B.,Gonzalez-Zugasti, J. P., Otto, K. N.(2001),“Modular Product Architecture,” Design Studies, 22(5), 409-424.

4.Davis, S. (1989), From Future Perfect: Mass Customization, Planning Review, Vol.17, No.2, pp.16-21.

5.Deleryd, M. and Vännman, K. (1998) “Process Capability Studies for Short Production Runs”. International Journal of Reliability, Quality and Safety Engineering 5, 383-401.

6.Dobrescu, G., Reich, Y. (2003)“Progressive Sharing of Modules among Product Variants,” Computer-Aided Design, 35, 791–806

7.Fujita, K. (2002),“Product Variety Optimization under Modular Architecture,” Computer-Aided Design, 34, 953-965.

8.Fujita, K., Ishii, K. (1997),“Task Structuring Toward Computational Approaches to Product Variety Design,” in Proceedings of the 1997 ASME Design Engineering Technical Conference, Sacramento, California.

9.Gilmore James H. and Pine B. Joseph, (1997), The Four Faces of Mass ⅡCustomization, Harvard Business Review, Jan./Feb., pp.91-101.

10.Gonzalez-Zugasti, J. P., Otto, K. N., Baker, J. D. (2000), “A Method for Architecting Product Platforms,” Research in Engineering Design, 12(2), 61-72.
11.Huang, C. C. (2000), “Overview of Modular Product Development,” Proceedings of the National Science Council, Republic of China, Part A: Physical Science and Engineering, 24(3), 149-165.

12.Jiao,J.Tseng,M.M.,2000,“Understanding Product Family for Mass Customization by Developing Commonality Indices,”Journal of Engineering Design, 11(3), 225-243.

13.Karl Ulrich & Karen Tung (1991),“Fundamentals of product modularity”ASME：Issues in Design Manufacture/Integration, DE-Vol.39

14.Lampel, J. and Mintzberg, H. (1996) “Customizing Customization”, Sloan Management Review, Vol. 38, No. 1, pp. 21-30.

15.Martin K. Starr (1965, Nov.-Dec.), “Modular production – a new concept”, Harv.Bus.Rev.,43(6),.pp.131-142.

16.Martin K. Starr (1978), Operations Management, Prentice-Hall, Englewood Cliffs, N. J., pp.186-189.

17.Martin K. Starr, (2010) "Modular production–a 45-year-old concept", International Journal of Operations & Production Management, ISSN：0144-3577, Vol. 30, Issue 1, pp.7–19

18.Martin, M. V., Ishii, K. (1996), “Design for Variety: A Methodology for Understanding the Costs for Product Proliferation,” in Proceedings of the 1996 ASME Design Engineering Technical Conference and Computers in Engineering Conference, Irvine, California.

19.Merriam, S. B., (1988), Case study research in education, Thousand Oaks, CA: Jossey-Bass.

20.Mihail S. Romanos (1989, Aug.), “Demand forecasting for parts used in modular products: a case study”, Engineering Costs and Production Economics, Vol.17, No.1-4, pp.231-244

21.Nancy Brooke Freeman (1986, Oct.), Assembly ease: it’s all by design”, American Machinist & Automated Manufacturing.

22.O’Grady, P. (1999), The Age of Modularity – Using the World of Modular Products to Revolutionize Your Corporation, Adams and Steele Publishers, U.S.A.

23.Pine II, B. Joseph (1993), Mass customization: the new frontier in business competition, Boston, Mass.: Harvard Business School Press.

24.Salhieh, M., Kamrani, K. (1999), “Macro Level Product Development Using Design for Modularity,” Robotics and Computer Integrated-Manufacturing, 15, 319-329.

25.Shirley, Gordon V. (1992), “Modular Design and Manufacturing for Competitive manufacturing”, Integrating Design and Manufacturing for Competitive Advantage, 88-103.

26.Stake, R. E., (1995), The Art of case study research, Thousand Oaks, CA: Sage.

27.Yigit, A.S.,Ulsoy,A.G.,Allahverdi,A.(2002),“Optimizing Modular Product Design for Reconfigurable Manufacturing,” Journal of Intelligent Manufacturing, 13, 309-316.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
99932014
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099932014
資料類型 thesis
dc.contributor.advisor 蕭國慶zh_TW
dc.contributor.author (Authors) 王年清zh_TW
dc.creator (作者) 王年清zh_TW
dc.date (日期) 2011en_US
dc.date.accessioned 24-Oct-2012 16:09:48 (UTC+8)-
dc.date.available 24-Oct-2012 16:09:48 (UTC+8)-
dc.date.issued (上傳時間) 24-Oct-2012 16:09:48 (UTC+8)-
dc.identifier (Other Identifiers) G0099932014en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54018-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 99932014zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 自1995年WTO成立以來，全球化使得企業進入高度競爭時代，為因應環境快速變遷與少量多樣化的產業趨勢，企業不再以傳統大量生產的模式作為競爭獲利的優勢，企業需升級成為獨具特色的客製化製造服務業，才能迎合趨勢，貼近市場需求，並降低經營風險，以更具彈性與機動性的競爭條件，脫穎而出。

個案研究是以印刷電路版科技產業自動化的設備供應商為研究對象，在面臨客製化少量多樣且快速變遷的產業趨勢衝擊下，企業遭遇生產瓶頸與營運壓力，研究分析以模組化的策略來解決此產業環境變遷的問題，透過個案分析與文獻探討模組化的研究，藉由資料收集和訪談與整理，釐清企業經營所面臨的問題，然後分析出可執行的策略方案。

研究中並分析個案公司陸續針對功能性機構，開始執行模組化的設計與生產概念後，產生的效益與核心技術、成本、產品與品牌價值等主要競爭優勢，關鍵在於必須持續更大量地運用模組化，企業模組化策略的整個活動仍需持續不斷推行，建議企業如何持續改善與創新，讓模組化的研發成為企業經營的核心技術之ㄧ，並使這種管理精神發展成為活化企業文化的元素，以具備達到永續經營與因應環境變遷的能力。

關鍵字:機械設備業、少量多樣客製化、模組化		zh_TW
dc.description.abstract (摘要) Since the WTO was established in 1995, the enterprise into the highly competitive global era, in response to a rapidly changing environment with a small amount of a variety of industry trends, companies are no longer the traditional mass production model as a competitive advantage to profit, and the need to upgrade a unique characteristics of customized manufacturing services, in order to reduce business risk, and close to the market needs to be more flexibility and mobility of competitive conditions, come to the fore.

Case study is based on printed circuit board technology industry automation equipment suppliers for the study, a small amount of customization in the face of diverse and rapidly changing under the impact of industry trends, companies face production bottlenecks and operating pressure, research and analysis to modular strategy environmental changes in the industry to solve the problems through case analysis and literature review of research modules, through interviews and data collection and collation, to clarify the problems faced by business, and then analyze the executable modular approach.

Research and analysis for the case companies have functional organizations, started with the modular design of the production concept, the benefits and core technology, cost, product and brand value of the other major competitive advantage, the key is still in a lot more to be continued use of modular, modular strategy for the entire enterprise still continue ongoing activities, and recommends how the continuous improvement and innovation, and allow the development of a modular core technology business, and let the spirit of the development of this management activation of the elements of a corporate culture in order to achieve sustainable management with the response to environmental changes and the ability.

Key words: machine suppliers, Small Lot but Variety Types of Production, Modular Design		en_US
dc.description.tableofcontents 謝辭 I
摘要 II
ABSTRACT III
表目錄 VIII
圖目錄 IX
第一章 緒論 1
1.1 研究背景與動機 1
1.1.1 台灣自動化產業概況 1
1.1.2 少量多樣的趨勢 1
1.1.3 模組化的應用 3
1.2 研究目的 4
1.3 研究流程 7
1.4 研究限制 8
第二章 文獻探討 9
2.1 機械設備業的定義 9
2.2 客製化 12
2.2.1 客製化的定義 12
2.2.2 客製化的方法 14
2.3 產業模式 17
2.4 模組化的定義與設計 18
2.5 模組化設計相關限制 20
2.6 模組化設計分析 21
2.7 模組化的優缺點 23
2.8 模組化之相關研究 25
2.9 功能導向的模組化 27
2.10 製造導向的模組化 28
第三章 研究方法 29
3.1 個案研究方法 29
3.2 個案資料蒐集 30
3.3 個案公司之產業環境分析 31
3.3.1 個案公司之產業結構 31
3.3.2 個案公司所處之台灣印刷電路板產業 32
3.3.3 印刷電路板產業之設備供應分析 34
3.3.4 PCB自動化設備產業現況 34
3.4 個案公司簡介與營運概況 36
3.4.1 個案公司基本資料 36
3.4.2 個案公司沿革 37
3.5 個案公司訪談與資料收集 40
3.5.1 客製化的設備比例高 45
3.5.2 缺乏適當之參考機構 45
3.5.3 缺乏製程核心技術 46
3.5.4 新機構未作完整之驗證 46
3.5.5 制度未能貼合實務面 46
3.5.6 各部門間缺乏橫向溝通 47
3.5.7 人才培育不易及流動率高 47
3.6 問題歸納與模組化對策 48
第四章 S公司個案分析 49
4.1 模組化的形成概念 49
4.1.1 S公司模組化形成概念 49
4.1.2 S公司模組化之觀念 50
4.2 S公司模組化作法 51
4.2.1 S公司主要機構類型 52
4.2.2 S公司機構模組化作法 56
4.3 S公司軟體的模組化 59
4.3.1 軟體模組化說明 59
4.3.2 軟體模組化形成概念 60
4.3.3 S公司軟體模組化的做法 60
4.3.4 S公司軟體模組化 64
4.3.5 成效分析 67
4.4 S公司模組化的優點分析 68
4.4.1 對業務端之影響 73
4.4.2 對設計端之影響 74
4.4.3 對採購端之影響 75
4.4.4 對於組裝生產端之影響 76
4.4.5 對客服端之影響 77
4.4.6 對品質端之影響 78
4.4.7 對客戶端之影響 79
第五章 結論與建議 81
5.1 結論 81
5.2 對S公司建議 85
5.3 後續研究建議 87
參考文獻 88		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099932014en_US
dc.subject (關鍵詞) 模組化zh_TW
dc.subject (關鍵詞) 機械設備業zh_TW
dc.subject (關鍵詞) 少量多樣客製化zh_TW
dc.title (題名) 以模組化對應機械設備業少量多樣客製化的策略─以S公司為例zh_TW
dc.title (題名) Modular design as a strategy for small amount but variety types of production in automation equipment industry. ----- Take S company as an example.en_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分：
1.白光華 (2003)。創新協同產品研發。中國生產力中心出版。

2.行政院勞工委員會綜合規劃處 (2011)。發展智慧型自動化產業，打造台灣產業黃金十年。行政院勞工委員會官網。

3.呂廣英 (1985)。簡介模組化設計與應用。機械月刊，117 期，pp.121~125。

4.佘溪水(2008)，客製化生產流程設計之研究-以機械製造業R公司為例，逢甲大學經營管理碩士在職專班，pp.1~2,14~15,16~18,28。

5.林天祥(2003)，模組化設計模式(MDM)之理論與應用-以自行車為例，成功大學工業設計研究所，碩士論文，pp.8,20~23。

6.林英任 (1996)。以結構主義的角度進行模組化產品特性與評估之研究。台灣大學機械工程研究所。碩士論文。

7.郭修暐(2008)，產品模組化於半導體後段設備產業之應用研究，逢甲大學經營管理在職專班，pp.6。

8.陳沖(2010)，時任行政院副院長，2010兩岸暨台中自動化機械展開幕致詞，陳沖盼自動化產業MIT，中央通訊社。

9.陳家樂(2005)，在國際競爭中如何發揮我國機械產業價值鏈之優勢分析，工業技術研究院，第三章，pp.5~6。

10.陳聖金(2004)，多樣化產品設計與生產之最適模組，成功大學工業與資訊管理研究所，碩士論文，pp.10~15。

11.游于萱，2005年產業機械業展望分析，台灣經濟研究院，第1頁。

12.劉信宏(2003)，兩岸機械產業發展與全球競爭力研究，工業技術研究院，第五章，pp.13~16、17。

13.蕭承博(2006)，模組化產品之最適生產，南台科技大學工業管理研究所，碩士論文，pp.14-22。

14.謝子仁(2006)，印刷電路板成型機械設備銷售決策機制實例個案研究，東吳大學商學院企業管理學系在職專班，pp.24~26。


二、英文部分：
1.Charkravarty, A. K., Balakrishnan, N. (2001), “Achieving Product Variety Through Optimal Choice of Module Variations ”,IIE Transactions, 33, 587-598.

2.Corbett, B. P., Rosen, D. W. (2003),“Platform Communization with Discrete Design Spaces : Introduction of the Flow Design Space,” in Proceedings of the 2003 ASME Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Chicago, Illinois USA.

3.Dahmus, J.B.,Gonzalez-Zugasti, J. P., Otto, K. N.(2001),“Modular Product Architecture,” Design Studies, 22(5), 409-424.

4.Davis, S. (1989), From Future Perfect: Mass Customization, Planning Review, Vol.17, No.2, pp.16-21.

5.Deleryd, M. and Vännman, K. (1998) “Process Capability Studies for Short Production Runs”. International Journal of Reliability, Quality and Safety Engineering 5, 383-401.

6.Dobrescu, G., Reich, Y. (2003)“Progressive Sharing of Modules among Product Variants,” Computer-Aided Design, 35, 791–806

7.Fujita, K. (2002),“Product Variety Optimization under Modular Architecture,” Computer-Aided Design, 34, 953-965.

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