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題名 組織設計與外部網絡關係對新產品開發績效之影響
The impact of organizational design and network relationship on new product development作者 林郁彣 貢獻者 黃國峯
林郁彣關鍵詞 新產品開發
組織設計
外部網絡關係日期 2010 上傳時間 30-十月-2012 10:10:06 (UTC+8) 摘要 觸控面板產業技術、市場快速發展，新廠商也不斷投入。在這樣的環境下，除了不斷降低成本外，企業該如何進行新產品開發，彈性、快速、有效的回應顧客需求與環境變化以獲取市場地位與競爭力為一值得研究的議題。本研究以台灣的觸控面板廠商為研究對象，探討組織如何結合「內部」與「外部」資源，亦即如何以適切的組織結構以及網絡關係增強其新產品開發能力。研究結果如下：首先，A公司的新產品開發專案以流程而非部門為導向，產品開發流程上的各個部門都朝著最終目標同心協力的前進。第二，在B2B市場中，外部網絡廠商都有各自的發展方向與策略藍圖，如何適時與適度的結合彼此的目標與資源，使雙方創造雙贏的局面，是取得優勢的關鍵。最後，企業在發展外部網絡關係時，組織需設計相配合的機制，方能充分發揮效果。
Facing fasting changing technology and market in the touch panel industry, an increasing number of firms still enter this industry. In addition to cost down, how new product development meet customers’ needs in an flexible, quick and efficient way to expand market share and attain competitive advantage is also becoming important issue in current era.This study is to analyze how touch panel firms in Taiwan integrate internal and external resources (i.e. organizational design and network relationship) to enhance the capability of new product development. There are several results in this research. First, the new product development project is process-based instead of function-based, which makes all departments can work with the same goal and cooperate with each other. Second, in the business to business market, firms within external networks have their own strategies and roadmaps. The ability to align the goals and resources with these firms in an effective way to achieve win-win situation is the key to success. Finally, when working with these firms in the external networks, firms need to design appropriate organizational mechanisms to get the best benefit of it.參考文獻 中文部分1.王美音譯 (1998)，Leonard-Barton, D. (1995)，知識創新之泉：智價企業的經營，台北：遠流2.李芳齡、李田樹譯 (2004)，Christensen, C.M. and Raynor, M.E. (2003)，創新者的解答，台北：天下雜誌3.高熏芳、林盈助、王向葵譯 (2001)，Maxwell, J.A. (1996)，質化研究設計：一種互動取向方法，台北：心理4.許士軍 (1996)，定性研究在管理研究上的重要性，中原學報，24(2)，1-35.歐用生 (1995)，質的研究，台北：師大書苑6.賴士葆 (1990)，硏究發展/行銷/製造三部門互動與新產品發展績效相關之硏究 ，台北：華泰7.拓墣產業研究所 (2010)，觸控技術融入人們生活每一角落，台北：拓墣科技 英文部分1.Ainamo, A. (2007), Coordination Mechanisms in Cross-Functional Teams: A Product Design Perspective, Journal of Marketing Management, Vol.23, No.9-10, pp.841-8602.Amabile, T.M., Patterson, C., Mueller, J., Wojcik, T., Odomirok, P.W., Marsh, M. and Kramer, S.J. (2001), Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration, Academy of Management Journal, 44(2):418-4313.Bonaccorsi, A. and Lippaini, A. (1994), Strategic Partnerships in New Product Development: an Italian Case Study, Journal of Product Innovation Management, 11, pp.134-1454.Booz, Allen and Hamilton (1982), New Product Management for the 1980’s, New York: Booz, Allen and Hamilton Inc5.Child, J. and Faulkner, D. (1998), Strategies of Cooperation: Managing Alliances, Networks and Joint Ventures, Oxford: Oxford University Press6.Clark, K.B. and Wheelwright, S.C. (1992), Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, New York, Free Press7.Cooper, R. and Kleinschmidt, E.J. (1987), New Projects: What Separates Winners from Losers, Journal of Product Innovation Management, Vol.4, pp.169-1848.Cousins, P.D. and Lawson B. (2007), The Effect of Socialization Mechanisms and Performance Measurement on Supplier Integration in New Product Development, British Journal of Management, Vol. 18, pp.311-3269.Davila, T. (2000), An Empirical Study on the Drivers of Management Control System’s Design in New Product Development, Accounting, Organizations and Society, Vol.25, pp.38310.Denzin, N. and Lincoln, Y.S. (eds.) (2005), The Sage Handbook of Qualitative Research (3rd ed.), London: Sage11.Driva, H., Pawer K.S. and Menon U. (2000), Measuring Product Development Performance in Manufacturing Organizations, International Journal of Production Economics, Vol.63, pp.14712.Earnst, H., Hoyer, W.D. and Rübsaamen, C. (2010), Sales, Marketing, and Research-and Development Cooperation Across New Product Development Stages: Implication for Success, Journal of Marketing, Vol.74, pp.80-9213.Fang, E. (2008), Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market, Journal of Marketing, Vol.72, pp.90-10414.Fang, E., Palmatier, R.W. and Evan K.R. (2008), Influence of Customer Participation on Creating and Sharing of New Product Value, Academy of Marketing Science, Vol.36, pp.322-33615.Galbraith, J. R. and Nathanson, D. A. (1978), Strategy Implementation: The Role of Structure and Process, St. Paul, MN: West Publishing Company16.Gobeli, D.H. and Brown, D.J. (1987), Analyzing Product Innovation, Research Management, Vol.30, No.4, pp.25-3117.Griffin, A. (1997), Modeling and Measuring Product Development Cycle Time across Industries, Journal of Engineering and Technology Management, Vol.14, pp.1-2418.Gupta, A., Raj, S.P. and Wilemon, D. (1986), A Model for Studying R&D-Marketing Interface in the Product Innovation Process, Journal of Marketing, Vol. 50, pp. 7-1719.Handfield, R.B. and Lawson, B. (2007), Integration Supplies into New Product Development, Research Technology Management, pp.44-5120.Ernst, H., Hoyer, W.D. and Rübsaamen, C. (2010), Sales, Marketing, and Research and Development Cooperation Across New Product Development Stages: Implications for Success, Journal of Marketing, Vol.74, pp.80-9221.Jarillo, J.C. (1988), On Strategic Networks, Strategic Management Journal Vol.9, pp.31-4122.Jayaram, J. (2005) , Supplier Involvement in New Product Development Projects: Dimensionality and Contingency Effects, International Journal of Production Research, Vol. 46, No. 13, pp. 3717-373523.Johnson, L. and Mattsson, L.G. (1987), International Relations in Industrial System: A network Approach Compared with the Transaction-Cost Approach, International Studies of Management and Organization, 17, pp.34-4824.Johnson, W.H.A. and Johnston, D.A. (2004), Organizational Knowledge Creating Processes and the Performance of University-Industry Collaborative R&D Projects, International Journal of Technology Management, 27(1):93-11525.Kamann, D.J.F. and Strijker, D. (1991), The Network Approach: Concepts and Applications, London Belhaven Press, pp.145-17326.Knudsen, M. P. (2007), The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success, Product Innovation Management, Vol.24, pp.117-13827.Leonard-Barton, D. (1995), Well-spirits of Knowledge-Building and Sources of Innovation, M. A.: Harvard Business School Press28.McDonough, E.F., Kahn, K., and Barczak, G. (2001), An Investigation of the Use of Global vs. Co-located and Distributed New Product Development Teams, Journal of Product Innovation Management, 18(2), pp.110-12029.Merriam, S.B. (1988), Case Study Research in Education, Thousand Oaks, CA: Jossey-Bass30.Millson, M.R. and Wilemon, D. (2002), The Impact of Organizational Integration and Product Development Proficiency on Market Success, Industrial Marketing Management, Vol.31, pp.1-2331.Mintzberg, H. (1979), The Structuring of Organizations, Englewood Cliffs, NJ: Prentice-Hall32.Oliver, N., Dostaler, I. and Dewberry, E. (2004), New Product Development Benchmarks: The Japanese, Borth American, and UK Consumer Electronics Industries, The Journal of High Technology Management, Vol.23, No.1, pp.371-38833.Olson, E., Walker, O. and Ruekert, R. (1995), Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness, Journal of Marketing, Vol.59, No.1, pp.48-6234.Pittaway, L., Robertson, M., Munir, K., Denyer, D. and Neely, A. (2004), Networking and innovation in the UK: a systematic review of the literature: report prepared for the DTI and ESRC, International Journal of Management Reviews, 5-6(3-4): 137-16835.Ragatz, G.L., Handfield, R.B., & Scannell, T.V. (1997), Success Factors for Integrating Suppliers into New Product Development, Journal of Product Innovation Management, 14: 190-20236.Robert, S. and David, P. (2004), Strategy Maps: Converting Intangible Assets into Tangible Outcomes, Boston: Harvard Business School Press37.Ruekert, Robert W. and Walker, Orville C., Jr. (1987), Marketing’s Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence, Journal of Marketing, Vol.51, pp.1-1938.Sbragia, R. (1984), Clarity of Management Roles and Performance of R&D Multidisciplinary Projects in Matrix Structures, R&D Management, pp.113-12639.Scott, W.R. and G.F. Davis. (2007), Organizations and Organizing: Rational, Natural and Open Systems Perspectives, Englewood Cliffs, NJ: Prentice-Hall40.Song and Montoya-Weiss (2001), The Effects of Perceived Technological Uncertainty on Japanese New Product Development, Academy of Management Journal, Vol.44(1), pp. 61-8041.Sounder, W.E. and Moenaert, R. (1992), Integrating Marketing and R&D Project Personnel within Innovation Projects: An information Uncertainty Model, Journal of Management Studies, 29(4), pp.485-51242.Sounder, W.E., Sherman, D. and Cooper, R.D. (1998), Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory, Journal of Product Innovation Management, Vol.15, pp.520-53343.Spencer, J.W. (2001), How Relevant is University-Based Scientific Research to Private High-Technology Firms? A United States-Japan Comparison, Academy of Management Journal, 44(2):432-44044.Stevens, G. A., and J. Burley (2003), Piloting the Rocket of Radical Innovation, Research Technology Management, 46(3), pp.16-2545.Technology Management, 46(3): 16-25.46.Swink, M.L., Sandvig, J.C. & Mabert, V.A. (1996), Customizing Concurrent Engineering Processes: Five Case Studies‟, Journal of Product Innovation Management, Vol. 13, No.3, pp. 229-24447.Tessarolo, P. (2007), Is Integration Enough for Fast Product Development? An Empirical Investigation of the Contextual Effect of Product Vision, Product Innovation Management, Vol.24, pp.69-8248.Thorelli, H.B. (1986), Networks: Between markets and hierarchies, Strategic Management Journal, Vol.7, pp.37-5149.Troy, L.C, Hirunyawipada, T. and Paswan, A.K. (2008), Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings, Journal of Marketing, Vol.72, pp.132-14650.Ulrich, K.T. and Eppinger, S.D. (1995), Product Design and Development(1st Ed.), New York: McGraw-Hill51.Wasti, S.N. and Liker, J.K. (1997), Cross-Function and Same-Function Alliance: How Does Alliance Structure Affect the Behavior of Partnering Firms?, Management Science, Vol.56, No.2, pp.302-31752.Wilfred, A. and Richard, S. (2010), Coordination Mechanisms in Cross-functional teams: A Product Design Perspective, Journal of Marketing Management, Vol.23, No.9-10, pp.841-86053.Yin, R.K. (1994), Case Study Research : Design and Methods (2nd Ed.), Newbury Park, CA: Sage網路資料1.DisplaySearch http://www.displaysearch.com.tw/products.aspx2.台灣工業銀行〈觸控面板產業概況〉 http://www.ibt.com.tw/Research/Research_E0101.aspx?i_id=1703.康和證券2009年觸控面板產業研究報告 http://www.moneydj.com/KMDJ/Report/ReportViewer.aspx?a=1f391e3b-77d0-410a-a05a-ecd3c59c03e54.電子工程專輯 http://www.eettaiwan.com/ 描述 碩士
國立政治大學
企業管理研究所
98355038
99資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098355038 資料類型 thesis dc.contributor.advisor 黃國峯 zh_TW dc.contributor.author (作者) 林郁彣 zh_TW dc.creator (作者) 林郁彣 zh_TW dc.date (日期) 2010 en_US dc.date.accessioned 30-十月-2012 10:10:06 (UTC+8) - dc.date.available 30-十月-2012 10:10:06 (UTC+8) - dc.date.issued (上傳時間) 30-十月-2012 10:10:06 (UTC+8) - dc.identifier (其他 識別碼) G0098355038 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54150 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所 zh_TW dc.description (描述) 98355038 zh_TW dc.description (描述) 99 zh_TW dc.description.abstract (摘要) 觸控面板產業技術、市場快速發展，新廠商也不斷投入。在這樣的環境下，除了不斷降低成本外，企業該如何進行新產品開發，彈性、快速、有效的回應顧客需求與環境變化以獲取市場地位與競爭力為一值得研究的議題。本研究以台灣的觸控面板廠商為研究對象，探討組織如何結合「內部」與「外部」資源，亦即如何以適切的組織結構以及網絡關係增強其新產品開發能力。研究結果如下：首先，A公司的新產品開發專案以流程而非部門為導向，產品開發流程上的各個部門都朝著最終目標同心協力的前進。第二，在B2B市場中，外部網絡廠商都有各自的發展方向與策略藍圖，如何適時與適度的結合彼此的目標與資源，使雙方創造雙贏的局面，是取得優勢的關鍵。最後，企業在發展外部網絡關係時，組織需設計相配合的機制，方能充分發揮效果。 zh_TW dc.description.abstract (摘要) Facing fasting changing technology and market in the touch panel industry, an increasing number of firms still enter this industry. In addition to cost down, how new product development meet customers’ needs in an flexible, quick and efficient way to expand market share and attain competitive advantage is also becoming important issue in current era.This study is to analyze how touch panel firms in Taiwan integrate internal and external resources (i.e. organizational design and network relationship) to enhance the capability of new product development. There are several results in this research. First, the new product development project is process-based instead of function-based, which makes all departments can work with the same goal and cooperate with each other. Second, in the business to business market, firms within external networks have their own strategies and roadmaps. The ability to align the goals and resources with these firms in an effective way to achieve win-win situation is the key to success. Finally, when working with these firms in the external networks, firms need to design appropriate organizational mechanisms to get the best benefit of it. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與研究動機 1第二節 研究問題與目的 3第二章 文獻回顧 4第一節 新產品開發 4第二節 組織設計 8第三節 網絡關係 18第四節 研究架構 24第三章 研究方法 25第一節 研究方法 25第二節 研究流程 28第四章 產業介紹與個案公司介紹 30第一節 觸控面板產業介紹 30第二節 個案公司介紹 39第五章 個案分析 41第一節 組織設計與新產品開發之關聯性 41第二節 外部網絡關係與新產品開發之關聯性 50第六章 結論與建議 62第一節 研究結論與討論 62第二節 研究貢獻與管理意涵 63第三節 研究限制與未來研究建議 64文獻參考 66附檔-訪談大綱 71 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098355038 en_US dc.subject (關鍵詞) 新產品開發 zh_TW dc.subject (關鍵詞) 組織設計 zh_TW dc.subject (關鍵詞) 外部網絡關係 zh_TW dc.title (題名) 組織設計與外部網絡關係對新產品開發績效之影響 zh_TW dc.title (題名) The impact of organizational design and network relationship on new product development en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 中文部分1.王美音譯 (1998)，Leonard-Barton, D. (1995)，知識創新之泉：智價企業的經營，台北：遠流2.李芳齡、李田樹譯 (2004)，Christensen, C.M. and Raynor, M.E. (2003)，創新者的解答，台北：天下雜誌3.高熏芳、林盈助、王向葵譯 (2001)，Maxwell, J.A. (1996)，質化研究設計：一種互動取向方法，台北：心理4.許士軍 (1996)，定性研究在管理研究上的重要性，中原學報，24(2)，1-35.歐用生 (1995)，質的研究，台北：師大書苑6.賴士葆 (1990)，硏究發展/行銷/製造三部門互動與新產品發展績效相關之硏究 ，台北：華泰7.拓墣產業研究所 (2010)，觸控技術融入人們生活每一角落，台北：拓墣科技 英文部分1.Ainamo, A. (2007), Coordination Mechanisms in Cross-Functional Teams: A Product Design Perspective, Journal of Marketing Management, Vol.23, No.9-10, pp.841-8602.Amabile, T.M., Patterson, C., Mueller, J., Wojcik, T., Odomirok, P.W., Marsh, M. and Kramer, S.J. (2001), Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration, Academy of Management Journal, 44(2):418-4313.Bonaccorsi, A. and Lippaini, A. (1994), Strategic Partnerships in New Product Development: an Italian Case Study, Journal of Product Innovation Management, 11, pp.134-1454.Booz, Allen and Hamilton (1982), New Product Management for the 1980’s, New York: Booz, Allen and Hamilton Inc5.Child, J. and Faulkner, D. (1998), Strategies of Cooperation: Managing Alliances, Networks and Joint Ventures, Oxford: Oxford University Press6.Clark, K.B. and Wheelwright, S.C. (1992), Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, New York, Free Press7.Cooper, R. and Kleinschmidt, E.J. (1987), New Projects: What Separates Winners from Losers, Journal of Product Innovation Management, Vol.4, pp.169-1848.Cousins, P.D. and Lawson B. (2007), The Effect of Socialization Mechanisms and Performance Measurement on Supplier Integration in New Product Development, British Journal of Management, Vol. 18, pp.311-3269.Davila, T. (2000), An Empirical Study on the Drivers of Management Control System’s Design in New Product Development, Accounting, Organizations and Society, Vol.25, pp.38310.Denzin, N. and Lincoln, Y.S. (eds.) (2005), The Sage Handbook of Qualitative Research (3rd ed.), London: Sage11.Driva, H., Pawer K.S. and Menon U. (2000), Measuring Product Development Performance in Manufacturing Organizations, International Journal of Production Economics, Vol.63, pp.14712.Earnst, H., Hoyer, W.D. and Rübsaamen, C. (2010), Sales, Marketing, and Research-and Development Cooperation Across New Product Development Stages: Implication for Success, Journal of Marketing, Vol.74, pp.80-9213.Fang, E. (2008), Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market, Journal of Marketing, Vol.72, pp.90-10414.Fang, E., Palmatier, R.W. and Evan K.R. (2008), Influence of Customer Participation on Creating and Sharing of New Product Value, Academy of Marketing Science, Vol.36, pp.322-33615.Galbraith, J. R. and Nathanson, D. A. (1978), Strategy Implementation: The Role of Structure and Process, St. Paul, MN: West Publishing Company16.Gobeli, D.H. and Brown, D.J. (1987), Analyzing Product Innovation, Research Management, Vol.30, No.4, pp.25-3117.Griffin, A. (1997), Modeling and Measuring Product Development Cycle Time across Industries, Journal of Engineering and Technology Management, Vol.14, pp.1-2418.Gupta, A., Raj, S.P. and Wilemon, D. (1986), A Model for Studying R&D-Marketing Interface in the Product Innovation Process, Journal of Marketing, Vol. 50, pp. 7-1719.Handfield, R.B. and Lawson, B. (2007), Integration Supplies into New Product Development, Research Technology Management, pp.44-5120.Ernst, H., Hoyer, W.D. and Rübsaamen, C. (2010), Sales, Marketing, and Research and Development Cooperation Across New Product Development Stages: Implications for Success, Journal of Marketing, Vol.74, pp.80-9221.Jarillo, J.C. (1988), On Strategic Networks, Strategic Management Journal Vol.9, pp.31-4122.Jayaram, J. (2005) , Supplier Involvement in New Product Development Projects: Dimensionality and Contingency Effects, International Journal of Production Research, Vol. 46, No. 13, pp. 3717-373523.Johnson, L. and Mattsson, L.G. (1987), International Relations in Industrial System: A network Approach Compared with the Transaction-Cost Approach, International Studies of Management and Organization, 17, pp.34-4824.Johnson, W.H.A. and Johnston, D.A. (2004), Organizational Knowledge Creating Processes and the Performance of University-Industry Collaborative R&D Projects, International Journal of Technology Management, 27(1):93-11525.Kamann, D.J.F. and Strijker, D. (1991), The Network Approach: Concepts and Applications, London Belhaven Press, pp.145-17326.Knudsen, M. P. (2007), The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success, Product Innovation Management, Vol.24, pp.117-13827.Leonard-Barton, D. (1995), Well-spirits of Knowledge-Building and Sources of Innovation, M. A.: Harvard Business School Press28.McDonough, E.F., Kahn, K., and Barczak, G. (2001), An Investigation of the Use of Global vs. Co-located and Distributed New Product Development Teams, Journal of Product Innovation Management, 18(2), pp.110-12029.Merriam, S.B. (1988), Case Study Research in Education, Thousand Oaks, CA: Jossey-Bass30.Millson, M.R. and Wilemon, D. (2002), The Impact of Organizational Integration and Product Development Proficiency on Market Success, Industrial Marketing Management, Vol.31, pp.1-2331.Mintzberg, H. 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