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題名 文化如何影響環保行為？檢視26國人民的環保行為
A Cross-Cultural Analysis: Predicting People`s Environmental Behaviors in 26 Countries
作者 張瑜倩
Chang, Yu Chien
貢獻者 施琮仁
Shih, Tsung Jen
張瑜倩
Chang, Yu Chien
關鍵詞 環保行為
跨文化
Hofstede
theory of planned behavior
cultural orientations
environmental behavior
日期 2011
上傳時間 30-Oct-2012 10:45:37 (UTC+8)
摘要 Environmental protection has become a global issue and attracted the attention of both the general public and governments around the world. Understanding people’s environmental attitude and their behavioral intention, measured as their willingness to pay cost for the environment, is therefore imperative. Research in this field is abundant, but it suffers from at least two limitations. First, previous literature focused mainly on predictors of human behaviors at the individual level and seldom examined the effect of cultural values. In addition, few studies have expanded their research scope beyond Western countries. This study addresses these gaps by investigating the factors, both at the national and individual level, shaping people’s intention to take actions in 26 countries. Employing Ajzen and Fishbein’s theory of planned behavior, the analysis at the individual level examines the impact of environmental attitude, self-efficacy, and subjective norms. At the same time, this study also looks into the effect of three cultural orientations developed by Hofstede, including Individualism, masculinity, and uncertainty avoidance. The data used in this study were Hofstede’s cultural indices and World Value Survey (WVS) with a total number of 38,511 participants in 26 countries. Hierarchical linear modeling is applied. The result showed that Ajzen and Fishbein’s theory of planned behavior fit well in the study. Three behavioral determinants (attitude, subjective norm, self efficacy) in the theory were positively related to environmental behavioral intentions. Aggregate cultural orientations also accounted for part of variations in relation to environmental behavioral intentions. In more individualistic countries, people were less likely to perform financial sacrifice behaviors for the environment than those in the less individualistic countries. Finally, this study suggested cultural orientations served as moderating variables on people’s environmental attitudes and subjective norms. Environmental attitudes exerted greater impacts on behavioral intentions in more individualistic countries, where the effects of subjective norms were weaker.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
98461008
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098461008
資料類型 thesis
dc.contributor.advisor 施琮仁zh_TW
dc.contributor.advisor Shih, Tsung Jenen_US
dc.contributor.author (Authors) 張瑜倩zh_TW
dc.contributor.author (Authors) Chang, Yu Chienen_US
dc.creator (作者) 張瑜倩zh_TW
dc.creator (作者) Chang, Yu Chienen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 10:45:37 (UTC+8)-
dc.date.available 30-Oct-2012 10:45:37 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:45:37 (UTC+8)-
dc.identifier (Other Identifiers) G0098461008en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54339-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 98461008zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) Environmental protection has become a global issue and attracted the attention of both the general public and governments around the world. Understanding people’s environmental attitude and their behavioral intention, measured as their willingness to pay cost for the environment, is therefore imperative. Research in this field is abundant, but it suffers from at least two limitations. First, previous literature focused mainly on predictors of human behaviors at the individual level and seldom examined the effect of cultural values. In addition, few studies have expanded their research scope beyond Western countries. This study addresses these gaps by investigating the factors, both at the national and individual level, shaping people’s intention to take actions in 26 countries. Employing Ajzen and Fishbein’s theory of planned behavior, the analysis at the individual level examines the impact of environmental attitude, self-efficacy, and subjective norms. At the same time, this study also looks into the effect of three cultural orientations developed by Hofstede, including Individualism, masculinity, and uncertainty avoidance. The data used in this study were Hofstede’s cultural indices and World Value Survey (WVS) with a total number of 38,511 participants in 26 countries. Hierarchical linear modeling is applied. The result showed that Ajzen and Fishbein’s theory of planned behavior fit well in the study. Three behavioral determinants (attitude, subjective norm, self efficacy) in the theory were positively related to environmental behavioral intentions. Aggregate cultural orientations also accounted for part of variations in relation to environmental behavioral intentions. In more individualistic countries, people were less likely to perform financial sacrifice behaviors for the environment than those in the less individualistic countries. Finally, this study suggested cultural orientations served as moderating variables on people’s environmental attitudes and subjective norms. Environmental attitudes exerted greater impacts on behavioral intentions in more individualistic countries, where the effects of subjective norms were weaker.en_US
dc.description.tableofcontents Introduction...............................................................................................................................................................................3
Literature Review......................................................................................................................................................................7
Defining environmentally responsible behaviors…………………………………………………………………….....8
Sociodemographic factors and environmentally responsible behaviors...........................................................................8
TPB: Predicting environmentally responsible behavioral intentions at individual level................................................10
Cultural orientations and environmentally responsible behavioral intentions………………………………………....14
Cultural orientations models............................................................................................................................................16
Hofstede’s five cultural orientations: Predicting environmentally responsible behavioral intentions at cultural level..17
Method……………………………………………………………………………………………........................................24
Data………………………………………………………………………………………………………...……..........24
First Level Measures.......................................................................................................................................................25
Second Level Measures……………………………………………………………………………………………......27
Analysis..........................................................................................................................................................................29
Results.....................................................................................................................................................................................32
Discussion………………………………………………………………………………………………...…….……….......40
Conclusion……………………………………………………………………………………………………………….......48
References……………………………………………………………………………………………………...………........51
Appendices………………………………………………………………………………………………………………......64
Index scores for countries and regions from Hofstede’s (1980) ‘Culture`s Consequences’...........................................64
Summary of the model specified (in equation format)...................................................................................................65		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098461008en_US
dc.subject (關鍵詞) 環保行為zh_TW
dc.subject (關鍵詞) 跨文化zh_TW
dc.subject (關鍵詞) Hofstedezh_TW
dc.subject (關鍵詞) theory of planned behavioren_US
dc.subject (關鍵詞) cultural orientationsen_US
dc.subject (關鍵詞) environmental behavioren_US
dc.title (題名) 文化如何影響環保行為？檢視26國人民的環保行為zh_TW
dc.title (題名) A Cross-Cultural Analysis: Predicting People`s Environmental Behaviors in 26 Countriesen_US
dc.type (資料類型) thesisen
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