| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 鄭仲欽 | zh_TW |
| dc.contributor.author (作者) | Cheng Chung Chin | en_US |
| dc.creator (作者) | 鄭仲欽 | zh_TW |
| dc.creator (作者) | Cheng Chung Chin | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-十月-2012 11:44:43 (UTC+8) | - |
| dc.date.available | 30-十月-2012 11:44:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-十月-2012 11:44:43 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0094933003 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54783 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 94933003 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | The Enriching Dermatology and Aesthetics Clinic (EDAC), offering both general dermatology outpatient service in participation with National Health Insurance (NHI) and self-paid medical cosmetology service in Shulin District，New Taipei City is about to celebrate its 2-year-old birthday. The NHI business is getting on the track with stable outpatient visits; however the revenues of the cosmetology do not live up to the expectations. The business plan tries to review the company records, strategies, the competitors and market trends to propose practicable action plans to boost the revenues of the cosmetic service, while maintaining the quality and growth of NHI business. | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary 1 2. Company Profile 1 2.1. The startup 1 2.2. The Hardware 2 2.3. The Personnel and Software 3 2.4. The Business 4 2.5. The Strategy 4 2.6. The Past Performance 5 2.7. The Need for Business Refocusing 6 3. Pre-plan Executive Analyses 7 3.1. Market Analysis (Medical Cosmetology Focused) 7 3.2. Competition Analysis 11 3.3. Customers Analysis 12 3.4. Supplier Analysis 13 3.5. Marketing Analysis 14 3.6. Pricing Analysis 15 3.7. Strategy Analysis 15 4. SWOT Analyses 16 4.1. Strength 16 4.2. Weakness 17 4.3. Opportunity 17 4.4. Threats 17 5. Plans to Boost Cosmetic Revenues 18 5.1. Costs 18 5.2. Sales 19 5.3. Marketing 20 5.4. Pricing 20 5.5. Services 21 Reference 22 | - |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Company Profile 1 2.1. The startup 1 2.2. The Hardware 2 2.3. The Personnel and Software 3 2.4. The Business 4 2.5. The Strategy 4 2.6. The Past Performance 5 2.7. The Need for Business Refocusing 6 3. Pre-plan Executive Analyses 7 3.1. Market Analysis (Medical Cosmetology Focused) 7 3.2. Competition Analysis 11 3.3. Customers Analysis 12 3.4. Supplier Analysis 13 3.5. Marketing Analysis 14 3.6. Pricing Analysis 15 3.7. Strategy Analysis 15 4. SWOT Analyses 16 4.1. Strength 16 4.2. Weakness 17 4.3. Opportunity 17 4.4. Threats 17 5. Plans to Boost Cosmetic Revenues 18 5.1. Costs 18 5.2. Sales 19 5.3. Marketing 20 5.4. Pricing 20 5.5. Services 21 Reference 22 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094933003 | en_US |
| dc.subject (關鍵詞) | 醫學美容 | zh_TW |
| dc.subject (關鍵詞) | 業績提昇 | zh_TW |
| dc.subject (關鍵詞) | 一兩週年社區型皮膚科 | zh_TW |
| dc.subject (關鍵詞) | 皮膚科暨醫美診所 | zh_TW |
| dc.subject (關鍵詞) | 醫美診所 | zh_TW |
| dc.subject (關鍵詞) | Business Plan to Boost Revenue of Cosmetic Services in A 2-year-old Community-based Dermatology and Aesthetics Clinic | en_US |
| dc.subject (關鍵詞) | Boost Revenue | en_US |
| dc.subject (關鍵詞) | Cosmetic Services | en_US |
| dc.subject (關鍵詞) | 2-year-old Community-based Dermatology and Aesthetics Clinic | en_US |
| dc.subject (關鍵詞) | Aesthetics Clinic | en_US |
| dc.subject (關鍵詞) | Community-based Dermatology | en_US |
| dc.title (題名) | 醫學美容服務業績提昇計畫--以一兩週年社區型皮膚科暨醫美診所為例 | zh_TW |
| dc.title (題名) | Business Plan to Boost Revenue of Cosmetic Services in A 2-year-old Community-based Dermatology and Aesthetics Clinic | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 【1】 Chun-Yen Chiu. (2011). The Relationship between Service Quality, Service Value, Customer Satisfaction, and Repurchase Intention – Example of Medical Cosmetology Clinic in Kaohsiung. EMBA Program, National Sun Yat-Sen University, Master Thesis 【2】 Stacy Fan-li Kung. (2010). A Study of the Relationships between Service Innovation and Customers Value in the Medical Cosmetic Industry. Department of Business Administration, Asia University. Master Thesis. 【3】 Shu-Fen, Chen. (2009). The Study of Factors That Affecting People’s Choice on Medical Cosmetic Clinic. Department of Industrial Management & Institute of Industrial Engineering and Management. Master Thesis 【4】 Chia-Chi, Shih. (2008). Strategy for Medical Cosmeceutical Business in Primary Dermatological Clinics – A Case Study of C Dermatological Clinic. EMBA Program, National Sun Yat-Sen University, Master Thesis 【5】 Shang-Wen, Yuan. (2008). A Study on the Innovative Business Model of Medical Cosmetic Center. EMBA Program, National Chung Hsing University, Master Thesis | zh_TW |
