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題名 動態能力個案分析：以M公司為例
A case study on the dynamic capabilities of the M company
作者 簡志勝
貢獻者 邱奕嘉
簡志勝
關鍵詞 動態能力
競爭優勢
資源基礎
dynamic capability
competitive advantage
resource-based view
日期 2011
上傳時間 30-Oct-2012 14:22:14 (UTC+8)
摘要 科技的發展日新月異，產業變動也愈來愈激烈，而新舊技術的交替更是頻繁，企業如何創造並維持其競爭優勢，一直是各方關注的議題。
現今的企業面對產業環境與消費者喜好的高度不確定性，企業如何面對、認知，以及正確回應環境的變動，適時更新企業的競爭優勢，才能在隨時變動遊戲規格的快速競爭環境中生存。企業在過往所建構的競爭障礙，諸如稀少、無法模仿、無法替代的資源，一旦面臨大環境的變化，如果企業的組織流程、資源配置，以及發展途徑未能與時俱進，企業將在短時間內被迫退出市場。
本研究所探討的個案公司由光儲存晶片市場崛起，並以破壞式創新的商業模式快速進入手機晶片市場，一舉成為中國手機晶片市場的霸主。但是近年來智慧型手機的快速興起，動搖了個案公司原本的市場地位，導致營收與獲利績效均不若以往。
本研究以動態能力的觀點，分析個案公司在發展歷程中各個階段的資源分佈與能耐結構，同時配合產業與市場環境的變遷，描繪出個案公司的動態能力演進過程。之後亦針對個案公司近來面臨的困境，藉由動態能力的觀點，分析其原因以作為其他企業發展借鏡。
參考文獻 Ansoff, H. I. (1965). Corporate Strategy. New York, NY: John Wiley and Sons.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17: 99-120.
Benbasat, I., D. K. Goldstein & M. Mead (1987). The Case Research Strategy in Study of Information Systems. MIS Quarterly, 11(3), 369-386.
Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of American Industrial Enterprise. Cambridge, MA: MIT Press.
Chandler, A. D. (1990). Scale and Scope: The Dynamics of Industrial Capitalism. Cambridge, MA: Belknap Press.
Chesbrough, Henry (2003). Open Innovation. Harvard Business School Press.
Dierickx, I., Cool, K., & Barney, B. J. (1989). Asset Stock Accumulation and Sustainability of Competitive Advantage. Management Science, 35(12), 1504-1511.
Drucker, P. F. (1994). Theory of the Business. Harvard Business Review, September/October: 95-104.
Eisenhardt, K. and J. Martin (2000). Dynamic Capabilities: What Are They?. Strategic Management Journal, 21: 1105-1121.
Gassmann, O., Reepmeyer, G. & Von Zedtwitz, M. (2004). Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry. Springer: Berlin, New York, Tokyo.
Grant, R. M. (1995). Contemporary Strategy Analysis. Massachusetts : Blackwell Publishers.
Marshall, A. (1890). Principles of Economics. London: Macmillan and Co., Ltd.
Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York, NY: JohnWiley & Sons, Inc.
Porter, Michael E. (1998). 競爭策略︰產業環境及競爭者分析 (周旭華)。台北市：天下文化。(原著於1980出版)
Porter, Michael E. (2010). 競爭優勢 (李明軒；邱如美)。台北市：天下文化。(原著於1985出版)
Prahalad, C. K. and G. Hamel (1990). The Core Competence of the Corporation. Harvard Business Review, 68: 79-91.
Rumelt, R. P. (1991). How Much Does Industry Matter?. Strategic Management Journal, 12(3), 167-185.
Spivey, W. A., Munson, J. M. & Wolcott, J. H. (1997). Improving the New Product Development Process: A Fractal Paradigm for Hightechnology Products. Journal of Product Innovation Management, 14(3), 203-218
Teece, D. J., G. Pisano and A. Shuen (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7): 509-533.
Wernerfelt, B. (1984). A Resource-based View of the Firm. Strategic Management Journal, 5: 171-180.
Yin, K. R. (1981). The Case Study Crisis: Some Answers. Administrative Science Quarterly, 26: 58-65.
Yin, K. R. and Moore, G. (1987). The Use of Advanced Technologies in Special Education. Journal of Learning Disabilities, 20(1), 60
Yin, K. R. (1994). Case Study Research: Design and Methods. London: Sage.
Zott, C. (2003). Dynamic Capabilities and the Emergence of Industry Differential Firm Performance: Insights from a Simulation Study. Strategic Management Journal, 24: 97-125.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
99932139
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099932139
資料類型 thesis
dc.contributor.advisor 邱奕嘉zh_TW
dc.contributor.author (Authors) 簡志勝zh_TW
dc.creator (作者) 簡志勝zh_TW
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 14:22:14 (UTC+8)-
dc.date.available 30-Oct-2012 14:22:14 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 14:22:14 (UTC+8)-
dc.identifier (Other Identifiers) G0099932139en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54926-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 99932139zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 科技的發展日新月異，產業變動也愈來愈激烈，而新舊技術的交替更是頻繁，企業如何創造並維持其競爭優勢，一直是各方關注的議題。
現今的企業面對產業環境與消費者喜好的高度不確定性，企業如何面對、認知，以及正確回應環境的變動，適時更新企業的競爭優勢，才能在隨時變動遊戲規格的快速競爭環境中生存。企業在過往所建構的競爭障礙，諸如稀少、無法模仿、無法替代的資源，一旦面臨大環境的變化，如果企業的組織流程、資源配置，以及發展途徑未能與時俱進，企業將在短時間內被迫退出市場。
本研究所探討的個案公司由光儲存晶片市場崛起，並以破壞式創新的商業模式快速進入手機晶片市場，一舉成為中國手機晶片市場的霸主。但是近年來智慧型手機的快速興起，動搖了個案公司原本的市場地位，導致營收與獲利績效均不若以往。
本研究以動態能力的觀點，分析個案公司在發展歷程中各個階段的資源分佈與能耐結構，同時配合產業與市場環境的變遷，描繪出個案公司的動態能力演進過程。之後亦針對個案公司近來面臨的困境，藉由動態能力的觀點，分析其原因以作為其他企業發展借鏡。		zh_TW
dc.description.tableofcontents 第一章 緒論.................1
第一節 研究背景與動機........1
第二節 研究問題.............3
第三節 研究目的.............4
第二章 文獻探討.............5
第一節 企業成長.............5
第二節 資源基礎觀點..........7
第三節 動態能力.............9
第四節 競爭優勢.............14
第三章 研究方法.............17
第一節 個案研究法...........17
第二節 研究流程.............19
第三節 觀念性架構............21
第四章 產業概況..............22
第一節 半導體產業結構與趨勢....22
第二節 IC設計產業............25
第三節 手機晶片產業...........30
第五章 個案探討...............36
第一節 個案公司簡介...........36
第二節 個案公司動態能力之演進..40
第三節 個案公司的困境.........61
第六章 結論與建議............70		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099932139en_US
dc.subject (關鍵詞) 動態能力zh_TW
dc.subject (關鍵詞) 競爭優勢zh_TW
dc.subject (關鍵詞) 資源基礎zh_TW
dc.subject (關鍵詞) dynamic capabilityen_US
dc.subject (關鍵詞) competitive advantageen_US
dc.subject (關鍵詞) resource-based viewen_US
dc.title (題名) 動態能力個案分析：以M公司為例zh_TW
dc.title (題名) A case study on the dynamic capabilities of the M companyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Ansoff, H. I. (1965). Corporate Strategy. New York, NY: John Wiley and Sons.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17: 99-120.
Benbasat, I., D. K. Goldstein & M. Mead (1987). The Case Research Strategy in Study of Information Systems. MIS Quarterly, 11(3), 369-386.
Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of American Industrial Enterprise. Cambridge, MA: MIT Press.
Chandler, A. D. (1990). Scale and Scope: The Dynamics of Industrial Capitalism. Cambridge, MA: Belknap Press.
Chesbrough, Henry (2003). Open Innovation. Harvard Business School Press.
Dierickx, I., Cool, K., & Barney, B. J. (1989). Asset Stock Accumulation and Sustainability of Competitive Advantage. Management Science, 35(12), 1504-1511.
Drucker, P. F. (1994). Theory of the Business. Harvard Business Review, September/October: 95-104.
Eisenhardt, K. and J. Martin (2000). Dynamic Capabilities: What Are They?. Strategic Management Journal, 21: 1105-1121.
Gassmann, O., Reepmeyer, G. & Von Zedtwitz, M. (2004). Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry. Springer: Berlin, New York, Tokyo.
Grant, R. M. (1995). Contemporary Strategy Analysis. Massachusetts : Blackwell Publishers.
Marshall, A. (1890). Principles of Economics. London: Macmillan and Co., Ltd.
Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York, NY: JohnWiley & Sons, Inc.
Porter, Michael E. (1998). 競爭策略︰產業環境及競爭者分析 (周旭華)。台北市：天下文化。(原著於1980出版)
Porter, Michael E. (2010). 競爭優勢 (李明軒；邱如美)。台北市：天下文化。(原著於1985出版)
Prahalad, C. K. and G. Hamel (1990). The Core Competence of the Corporation. Harvard Business Review, 68: 79-91.
Rumelt, R. P. (1991). How Much Does Industry Matter?. Strategic Management Journal, 12(3), 167-185.
Spivey, W. A., Munson, J. M. & Wolcott, J. H. (1997). Improving the New Product Development Process: A Fractal Paradigm for Hightechnology Products. Journal of Product Innovation Management, 14(3), 203-218
Teece, D. J., G. Pisano and A. Shuen (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7): 509-533.
Wernerfelt, B. (1984). A Resource-based View of the Firm. Strategic Management Journal, 5: 171-180.
Yin, K. R. (1981). The Case Study Crisis: Some Answers. Administrative Science Quarterly, 26: 58-65.
Yin, K. R. and Moore, G. (1987). The Use of Advanced Technologies in Special Education. Journal of Learning Disabilities, 20(1), 60
Yin, K. R. (1994). Case Study Research: Design and Methods. London: Sage.
Zott, C. (2003). Dynamic Capabilities and the Emergence of Industry Differential Firm Performance: Insights from a Simulation Study. Strategic Management Journal, 24: 97-125.		zh_TW