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題名 條件利他媒體娛樂模式： 探討雙方好惡相反對於個人決策與媒體娛樂感之影響
The Conditional Prosocial Enjoyment Model: The influence of dyadic preference conflict on media content selection and anticipated enjoyment
作者 康耕輔
Kang, Keng Fu
貢獻者 張卿卿
Chang, Ching Ching
康耕輔
Kang, Keng Fu
關鍵詞 媒體娛樂感
互賴困境
媒體內容選擇
依附安全感
人際互賴理論
media enjoyment
interpersonal dilemma
media content selection
sense of attachment
Interdependence theory
日期 2012
上傳時間 30-Oct-2012 14:33:41 (UTC+8)
摘要 本研究目的在探討在雙方偏好相異的媒體娛樂情境中，人際關係類型和情境因素如何影響個人的選擇以及預期娛樂感，且背後的心理機制為何。本研究規劃三個系列實驗，從不同的媒體娛樂情境（一起收看談話性節目、去電影院觀賞藝術電影）來探討進行。
本研究從人際互賴理論（Kelley et al., 2003）中的互賴困境來概念化雙方偏好相異的決策情境，並根據依附理論提出，兩人之間的關係類型可能透過關係中的依附安全感影響個人決策的利關係程度，再影響預期娛樂感。其中，利關係決策傾向透過提高彼此之間的連結感之心理機制，來影響預期娛樂感。而雙方對於「媒體娛樂內容好惡相反與否」可能調節關係類型對於個人決策利關係程度的影響，進而影響後續的預期娛樂感。
三個實驗結果發現，當雙方對於媒體娛樂內容好惡相反時，個人做出利關係程度愈高的決策，並不會產生愈高的預期娛樂感。只有在特定的條件之下，也就是當雙方對於媒體娛樂內容好惡接近時，個人做出利關係程度愈高的選擇，會因為感覺該媒體娛樂可以提高雙方的連結感，因而產生愈高的預期娛樂感。
根據上述的研究結果，本研究提出「條件利他媒體娛樂模式」，來說明人際之間的關係類型和「媒體娛樂內容好惡相反與否」之情境因素，會交互影響個人在情境中做出決策的利關係程度，並透過提高彼此之間連結感機制，來影響後續的預期娛樂感。
This study explores how dyadic relationship types and media content influence personal selection and anticipated enjoyment in dyadic preference conflict situation, and the underlying mechanism. This study conducted a series of experiments in the laboratory to investigate the dilemma from different media entertaining scenarios.
This study conceptualized the dilemma situation from Interdependence theory (Kelley et al., 2003), and using attachment theories to propose that dyadic relationship types may influence the pro-relationship level of personal decision through sense of attachment in the relationship. And the pro-relationship level of personal decision may influence subsequent anticipated enjoyment through enhancing connectedness between each other. Moreover, dyadic preference conflict may moderate the influence of relationship types on the pro-relationship level of personal decision, and subsequent anticipated enjoyment.
The results revealed that when dyadic preference is conflicted, making more pro-relationship decision doesn’t produce more positive anticipated enjoyment. Only in the conditional which dyadic preference is closer, making more pro-relationship decision produces more positive anticipated enjoyment because of enhancing their connectedness.
The study proposed one new model called “The Conditional Prosocial Enjoyment Model” to explain how dyadic relationship types interact with preference conflict to influence personal selection of media content, and subsequent anticipated enjoyment thought interpersonal connectedness.
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描述 博士
國立政治大學
新聞研究所
97451503
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097451503
資料類型 thesis
dc.contributor.advisor 張卿卿zh_TW
dc.contributor.advisor Chang, Ching Chingen_US
dc.contributor.author (Authors) 康耕輔zh_TW
dc.contributor.author (Authors) Kang, Keng Fuen_US
dc.creator (作者) 康耕輔zh_TW
dc.creator (作者) Kang, Keng Fuen_US
dc.date (日期) 2012en_US
dc.date.accessioned 30-Oct-2012 14:33:41 (UTC+8)-
dc.date.available 30-Oct-2012 14:33:41 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 14:33:41 (UTC+8)-
dc.identifier (Other Identifiers) G0097451503en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54983-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞研究所zh_TW
dc.description (描述) 97451503zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 本研究目的在探討在雙方偏好相異的媒體娛樂情境中，人際關係類型和情境因素如何影響個人的選擇以及預期娛樂感，且背後的心理機制為何。本研究規劃三個系列實驗，從不同的媒體娛樂情境（一起收看談話性節目、去電影院觀賞藝術電影）來探討進行。
本研究從人際互賴理論（Kelley et al., 2003）中的互賴困境來概念化雙方偏好相異的決策情境，並根據依附理論提出，兩人之間的關係類型可能透過關係中的依附安全感影響個人決策的利關係程度，再影響預期娛樂感。其中，利關係決策傾向透過提高彼此之間的連結感之心理機制，來影響預期娛樂感。而雙方對於「媒體娛樂內容好惡相反與否」可能調節關係類型對於個人決策利關係程度的影響，進而影響後續的預期娛樂感。
三個實驗結果發現，當雙方對於媒體娛樂內容好惡相反時，個人做出利關係程度愈高的決策，並不會產生愈高的預期娛樂感。只有在特定的條件之下，也就是當雙方對於媒體娛樂內容好惡接近時，個人做出利關係程度愈高的選擇，會因為感覺該媒體娛樂可以提高雙方的連結感，因而產生愈高的預期娛樂感。
根據上述的研究結果，本研究提出「條件利他媒體娛樂模式」，來說明人際之間的關係類型和「媒體娛樂內容好惡相反與否」之情境因素，會交互影響個人在情境中做出決策的利關係程度，並透過提高彼此之間連結感機制，來影響後續的預期娛樂感。		zh_TW
dc.description.abstract (摘要) This study explores how dyadic relationship types and media content influence personal selection and anticipated enjoyment in dyadic preference conflict situation, and the underlying mechanism. This study conducted a series of experiments in the laboratory to investigate the dilemma from different media entertaining scenarios.
This study conceptualized the dilemma situation from Interdependence theory (Kelley et al., 2003), and using attachment theories to propose that dyadic relationship types may influence the pro-relationship level of personal decision through sense of attachment in the relationship. And the pro-relationship level of personal decision may influence subsequent anticipated enjoyment through enhancing connectedness between each other. Moreover, dyadic preference conflict may moderate the influence of relationship types on the pro-relationship level of personal decision, and subsequent anticipated enjoyment.
The results revealed that when dyadic preference is conflicted, making more pro-relationship decision doesn’t produce more positive anticipated enjoyment. Only in the conditional which dyadic preference is closer, making more pro-relationship decision produces more positive anticipated enjoyment because of enhancing their connectedness.
The study proposed one new model called “The Conditional Prosocial Enjoyment Model” to explain how dyadic relationship types interact with preference conflict to influence personal selection of media content, and subsequent anticipated enjoyment thought interpersonal connectedness.		en_US
dc.description.tableofcontents 第壹章 緒論…………………………………………………………………………1
第一節 研究背景與動機………………………………………………………1
第二節 研究目的與理論架構…………………………………………………7
第三節 預期理論貢獻與實務意涵……………………………………………8

第貳章 理論回顧與研究假設……………………………………………………..10
第一節 互賴困境中的動機轉換與利關係決策……………………………..10
第二節 關係類型、依附安全感與利關係決策……………………………..14
第三節 利關係決策影響預期娛樂感的心理機制…………………………..20
第四節 系列實驗規劃………………………………………………………..25

第參章 實驗一……………………………………………………………………..26
第一節 實驗一研究設計……………………………………………………..26
第二節 實驗流程與變數測量………………………………………………..28
第三節 資料分析與討論…………………………………………………..…34

第肆章 實驗二……………………………………………………………………..45
第一節 實驗二研究設計……………………………………………………..45
第二節 實驗流程與變數測量………………………………………………..47
第三節 資料分析與討論……………………………………………………..53

第伍章 實驗三……………………………………………………………………..65
第一節 媒體娛樂內容好惡相反與否的調節效果………………………………………………..65
第二節 實驗三研究設計……………………………………………………..67
第三節 實驗流程與變數測量………………………………………………..72
第四節 資料分析與討論……………………………………………………..87

第陸章 結論與建議………………………………………………………………111
第一節 研究結論……………………………………………………………111
第二節 理論貢獻……………………………………………………………116
第三節 實務意涵……………………………………………………………119
第四節 研究限制與未來研究方向…………………………………………121

參考文獻……………………………………………………………………………125
附錄一 實驗一和二前測問卷……………………………………………………140
附錄二 實驗一和二實驗流程……………………………………………………149
附錄三 實驗一和二正式問卷…………………………………………………168
附錄四 實驗三前測一問卷……………………………………………………185
附錄五 實驗三前測二問卷……………………………………………………186
附錄六 實驗三實驗流程……………………………………………………193
附錄七 實驗三「媒體內容好惡相反」部分正式問卷………………………………………………213
附錄八 實驗三「媒體內容好惡接近」部分正式問卷………………………………………………220		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097451503en_US
dc.subject (關鍵詞) 媒體娛樂感zh_TW
dc.subject (關鍵詞) 互賴困境zh_TW
dc.subject (關鍵詞) 媒體內容選擇zh_TW
dc.subject (關鍵詞) 依附安全感zh_TW
dc.subject (關鍵詞) 人際互賴理論zh_TW
dc.subject (關鍵詞) media enjoymenten_US
dc.subject (關鍵詞) interpersonal dilemmaen_US
dc.subject (關鍵詞) media content selectionen_US
dc.subject (關鍵詞) sense of attachmenten_US
dc.subject (關鍵詞) Interdependence theoryen_US
dc.title (題名) 條件利他媒體娛樂模式： 探討雙方好惡相反對於個人決策與媒體娛樂感之影響zh_TW
dc.title (題名) The Conditional Prosocial Enjoyment Model: The influence of dyadic preference conflict on media content selection and anticipated enjoymenten_US
dc.type (資料類型) thesisen
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