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題名 企業社會責任的實踐挑戰:宏碁爭取列入道瓊永續性指數個案探討
The implementation challenge of corporate social responsibility:case study of Acer`s Striving to Enter DJSI component list作者 謝書書
Hsieh, Shu Shu貢獻者 郭炳伸
Kuo, Biing Shen
謝書書
Hsieh, Shu Shu關鍵詞 道瓊永續性指數
企業社會責任
宏碁公司
DJSI, Dow Jones Sustainability Index
CSR, Corporate Social Responsibility
Acer日期 2011 上傳時間 3-Dec-2012 11:23:57 (UTC+8) 摘要 企業社會責任的實踐，已然成為當前企業經營的「顯學」，企業以永續經營為思考主軸，是企業經營時不能漠視的動力。同時，評量企業社會責任實踐績效的機制也應運而生。雖然還沒有一套評量方式可以放諸四海皆準，但是企業社會績效與企業財務績效的正向關聯，日益獲得國際社會的認同，追求企業永續經營的永續性指數量化指標，則成為檢視企業社會責任執行效益的評分卡。本文以道瓊永續性指數(DJSI)成份股的評選機制，做為檢核企業社會責任實踐成果的工具，並以宏碁公司為探討個案，以價值鏈模式，分析宏碁從事企業社會責任的驅動原因，並進一步以道瓊永續性指數成份股的入選評量準則，探究宏碁企業社會責任的實踐現狀與該準則間之落差，繼而提出改善建議。期望有助於宏碁及台灣其他有志於入列道瓊永續性指數之企業，強化其企業社會責任的實踐績效。
The notion of ""Corporate Social Responsibility"" (CSR) has come to fall into place as a driver to sustain any companies` growth. While there have been lacking well recognized criteria to assess performance of companies that put CSR into actions, it has been found that their associated financial performance frequently signals the efforts. As a result, whether to be able to be listed in publicly accessible financial sustainability indexes provides a convenient yardstick for the companies enforcing the notion. In this study, given a goal to be a component in the Dow Jones Sustainability Index (DJSI), we evaluate in depth why Acer, an international brand personal computer company, has been motivated to assume the CSR as well as pursue the goal. The value-chain model is applied to gauge the strength and weakness in managements presently facing Acer. Serving other Taiwanese companies equally well, our analyses contribute to identify various dimensions in the value chain on which the company could make good improvements.參考文獻 1.Campbell, John L. (2007), “Why Would Corporations Behave in Socially Responsible Ways? An Institutional Theory of Corporate Social Responsibility,“ Academy of Management Review, 32(3), p. 950-9522.Carroll, Archie B. (1979), “A Three-Dimensional Conceptual Model of Corporate Performance,” Academy of Management Review, 4(4), p. 497.3.Carroll, Archie B. (1991), “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organization Stakeholders,” Business Horizons, July-August, p. 39.4.Carroll, Archie B. (1999), “Corporate Social Responsibility: Evolution of a Definitional Construct,” Business & Society, Vol. 38 No. 3, p. 268-269.5.Dahlsrud, Alexander (2008), “How Corporate Social Responsibility is Defined: An Analysis of 37 Definitions,” Corporate Social Responsibility and Environment Management, 15(1), p.1-3.6.Davis, Keith (1973), “The Case for and Against Business Assumption of Social Responsibilities”, Academy of Management Journal, Vol. 16, P. 312.7.Elkington, John (1998), Cannibals with Forks: the Triple Bottom Line of 21st Century Business (The Conscientious Commerce Series), New Society Publishers8.Kupers, Wendelin M. , “Integral Responsibilities for a Responsive and Sustainable Practice in Organization and Management,” Corporate Social Responsibility and Environment Management, 2011, I8, p. 137-1399.Porter, Michael E., Competitive Advantage: Creating and Sustaining Superior Performance (USA: Free Press, 1 edition, 1998)10.Porter, Michael E. and Kramer, Mark R. (2006), “Strategy and Society,” Harvard Business Review, Dec., 2006, p. 2-911.Roberts, Russell (2002), The Invisible Heart-An Economic Romance, The MIT Press12.Spreckley, Freer (1981), Social Audit - A Management Tool for Co-operative Working, Beechwood College 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
98932059
100資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098932059 資料類型 thesis dc.contributor.advisor 郭炳伸 zh_TW dc.contributor.advisor Kuo, Biing Shen en_US dc.contributor.author (Authors) 謝書書 zh_TW dc.contributor.author (Authors) Hsieh, Shu Shu en_US dc.creator (作者) 謝書書 zh_TW dc.creator (作者) Hsieh, Shu Shu en_US dc.date (日期) 2011 en_US dc.date.accessioned 3-Dec-2012 11:23:57 (UTC+8) - dc.date.available 3-Dec-2012 11:23:57 (UTC+8) - dc.date.issued (上傳時間) 3-Dec-2012 11:23:57 (UTC+8) - dc.identifier (Other Identifiers) G0098932059 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56309 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 98932059 zh_TW dc.description (描述) 100 zh_TW dc.description.abstract (摘要) 企業社會責任的實踐，已然成為當前企業經營的「顯學」，企業以永續經營為思考主軸，是企業經營時不能漠視的動力。同時，評量企業社會責任實踐績效的機制也應運而生。雖然還沒有一套評量方式可以放諸四海皆準，但是企業社會績效與企業財務績效的正向關聯，日益獲得國際社會的認同，追求企業永續經營的永續性指數量化指標，則成為檢視企業社會責任執行效益的評分卡。本文以道瓊永續性指數(DJSI)成份股的評選機制，做為檢核企業社會責任實踐成果的工具，並以宏碁公司為探討個案，以價值鏈模式，分析宏碁從事企業社會責任的驅動原因，並進一步以道瓊永續性指數成份股的入選評量準則，探究宏碁企業社會責任的實踐現狀與該準則間之落差，繼而提出改善建議。期望有助於宏碁及台灣其他有志於入列道瓊永續性指數之企業，強化其企業社會責任的實踐績效。 zh_TW dc.description.abstract (摘要) The notion of ""Corporate Social Responsibility"" (CSR) has come to fall into place as a driver to sustain any companies` growth. While there have been lacking well recognized criteria to assess performance of companies that put CSR into actions, it has been found that their associated financial performance frequently signals the efforts. As a result, whether to be able to be listed in publicly accessible financial sustainability indexes provides a convenient yardstick for the companies enforcing the notion. In this study, given a goal to be a component in the Dow Jones Sustainability Index (DJSI), we evaluate in depth why Acer, an international brand personal computer company, has been motivated to assume the CSR as well as pursue the goal. The value-chain model is applied to gauge the strength and weakness in managements presently facing Acer. Serving other Taiwanese companies equally well, our analyses contribute to identify various dimensions in the value chain on which the company could make good improvements. en_US dc.description.tableofcontents 謝辭 II摘要 1Abstract 2第一章 緒論 6第一節 研究背景與動機 6第二節 研究目的與內容 9第三節 研究範圍與限制 12第二章 企業社會責任 13第一節 企業社會責任的定義 13第二節 什麼樣的企業需要實踐企業社會責任 21第三節 為什麼宏碁要爭取列入道瓊永續性指數 25第三章 宏碁的企業社會責任實踐歷程 29第一節 決心與啟動 29第二節 進步與接軌 31第三節 轉型與挑戰 36第四節 策略與實踐 36第四章 宏碁列入道瓊永續性指數的挑戰 42第一節 道瓊永續性指數的評選標準 42第二節 宏碁與DJSI的落差分析－執行成果較顯著者 55第三節 宏碁與DJSI的落差分析－執行成果較不顯著者 72第五章 結論與建議 81第一節 結論 81第二節 建議 83參考文獻 88 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098932059 en_US dc.subject (關鍵詞) 道瓊永續性指數 zh_TW dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) 宏碁公司 zh_TW dc.subject (關鍵詞) DJSI, Dow Jones Sustainability Index en_US dc.subject (關鍵詞) CSR, Corporate Social Responsibility en_US dc.subject (關鍵詞) Acer en_US dc.title (題名) 企業社會責任的實踐挑戰:宏碁爭取列入道瓊永續性指數個案探討 zh_TW dc.title (題名) The implementation challenge of corporate social responsibility:case study of Acer`s Striving to Enter DJSI component list en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 1.Campbell, John L. (2007), “Why Would Corporations Behave in Socially Responsible Ways? An Institutional Theory of Corporate Social Responsibility,“ Academy of Management Review, 32(3), p. 950-9522.Carroll, Archie B. (1979), “A Three-Dimensional Conceptual Model of Corporate Performance,” Academy of Management Review, 4(4), p. 497.3.Carroll, Archie B. (1991), “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organization Stakeholders,” Business Horizons, July-August, p. 39.4.Carroll, Archie B. (1999), “Corporate Social Responsibility: Evolution of a Definitional Construct,” Business & Society, Vol. 38 No. 3, p. 268-269.5.Dahlsrud, Alexander (2008), “How Corporate Social Responsibility is Defined: An Analysis of 37 Definitions,” Corporate Social Responsibility and Environment Management, 15(1), p.1-3.6.Davis, Keith (1973), “The Case for and Against Business Assumption of Social Responsibilities”, Academy of Management Journal, Vol. 16, P. 312.7.Elkington, John (1998), Cannibals with Forks: the Triple Bottom Line of 21st Century Business (The Conscientious Commerce Series), New Society Publishers8.Kupers, Wendelin M. , “Integral Responsibilities for a Responsive and Sustainable Practice in Organization and Management,” Corporate Social Responsibility and Environment Management, 2011, I8, p. 137-1399.Porter, Michael E., Competitive Advantage: Creating and Sustaining Superior Performance (USA: Free Press, 1 edition, 1998)10.Porter, Michael E. and Kramer, Mark R. (2006), “Strategy and Society,” Harvard Business Review, Dec., 2006, p. 2-911.Roberts, Russell (2002), The Invisible Heart-An Economic Romance, The MIT Press12.Spreckley, Freer (1981), Social Audit - A Management Tool for Co-operative Working, Beechwood College zh_TW
