學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 家庭飲食管理暨線上購物平台創業計畫
Business Plan of Household Diet Management and e-Commerce
作者 王馥容
Wang, Judy
貢獻者 吳文傑
Wu, Jack
王馥容
Wang, Judy
關鍵詞 家庭飲食管理
線上購物
創業計畫
Household Diet Management
e-Commerce
Business Plan
日期 2012
上傳時間 3-十二月-2012 11:26:03 (UTC+8)
摘要 This business plan is about a system that integrates the process of diet from planning, execution, and result tracking. The author has noticed the wide penetration of smart phone in Taiwan, and the unique benefit of health care mobile device application software (“Apps”) in preventing diseases and managing individual health that traditional medical service fall short to offer. She also has witnessed the growing trend of ecommerce in Taiwan that the items being traded online have further expended to food and grocery. Her idea is to link the diet plan, grocery shopping, and body measurement tracking all together on the same platform to provide household a simple, efficient, and effective way to lead a health life.
The system of this business plan doesn’t involve with any new technology, either is it the first diet related software on the market. But it is the first one that links the process with online food and grocery shopping, which is able to help consumers save a lot of time. Another competitive advantage is, unlike competitors offering single objective/method of diet, the nutrition knowledge on this system is designed to be open-sourced, which means it can be applied on diet of all purposes. Consumers are able to choose the diet method that is most effective on them.
The business plan is meaningful to carry out. First of all, the usage of Apps is proved to have the positive effect on users’ health. It helps them to understand the linkage of their behavior and health level. It also increases users’ self-accountability on their own health. Second, this system is expected to boots behavior of cooking at home by mitigating the pain in shopping and providing incentive by it with diet. Cooking at home is foundation of healthy eating. The two together is able to enhance the health consciousness and health management implementation at both individual and household level. If wildly adapted, it will be able enhance overall health level of the nation. It will save medical expense, and burden on national health insurance. People of Taiwan will live in a high quality life with better health status.
This business is also profitable to carry out, if executed properly. Unlike other items, food and grocery are things that customers have to purchase periodically. Thus, it brings in most stable and sustainable sales. The reason online food and grocery grows slower than other items is because it required substantial trust from customers, which is possible to achieve with sufficient quality control and promotion. Once it is built, such revenue is more resilient than other items which can stand economy downturn. The online shopping of this system is also designed to be an open platform which linked with multiple sellers. The revenue is transaction fee. By investing in this attractive and value added system to customers, investors will be able to enjoy the benefit from growing online food and grocery market.
However, since this system doesn’t involve with new technology, it might be mimicked by competitors quickly. The key to success is to attract as many users as possible in a short period of time, leaving no room of survival for late comers. Therefore, this business is more suitable for blue-chip internet/software companies, like Yahoo, or eBay, or Amazon in US, books.com in Taiwan(博客來) …etc. With their existing experience in system development, customer service, and abundant capital, they are able to make this move fast and accurate. To them, developing this business is like opening another revenue stream with the least effort.
參考文獻 1. http://www.libertytimes.com.tw/2011/new/jun/16/today-t1.htm
2. http://tw.nielsen.com/site/news20090212.shtml
3. http://www.eettaiwan.com/articleLogin.do?artId=8800479822&fromWhere=/ART_8800479822_876045_NT_d0a57f1e.HTM&catId=876045&newsType=NT&pageNo=null&encode=d0a57f1e
4. http://www.biotaiwan.org.tw/download/structure4/%E5%8A%89%E7%BF%A0%E7%8E%B2/%E5%85%A8%E7%90%83%E4%B8%AD%E8%8D%89%E8%97%A5%E4%BF%9D%E5%81%A5%E9%A3%9F%E5%93%81%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E5%B1%95%E6%9C%9B(200807).pdf
5. http://www.technologyreview.com/news/425348/smart-phones-help-manage-chronic-illness/
6. http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=346254
7. http://www.find.org.tw/find/home.aspx?page=many&id=331
8. The American Journal of Preventive Medicine, August 2008. Pages 118-126.
9. http://www.find.org.tw/find/home.aspx?page=many&id=331
10. http://www.emailcash.com.tw/newcorp/tns_article149.htm
11. http://forum.inside.com.tw/viewthread.php?tid=796
12. http://techorange.com/2011/11/11/rapid-growth-of-online-shopping-price-comparison-service-into-the-next-trend/
13. 財團法人資訊工業策進會(2008), B2C 網路商店經營調查報告,經濟部97年度電子商務法制及基礎環境建構計畫, P.26
14. https://developer.apple.com/programs/ios/distribute.html
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933014
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933014
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 王馥容zh_TW
dc.contributor.author (作者) Wang, Judyen_US
dc.creator (作者) 王馥容zh_TW
dc.creator (作者) Wang, Judyen_US
dc.date (日期) 2012en_US
dc.date.accessioned 3-十二月-2012 11:26:03 (UTC+8)-
dc.date.available 3-十二月-2012 11:26:03 (UTC+8)-
dc.date.issued (上傳時間) 3-十二月-2012 11:26:03 (UTC+8)-
dc.identifier (其他 識別碼) G0098933014en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56322-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 98933014zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) This business plan is about a system that integrates the process of diet from planning, execution, and result tracking. The author has noticed the wide penetration of smart phone in Taiwan, and the unique benefit of health care mobile device application software (“Apps”) in preventing diseases and managing individual health that traditional medical service fall short to offer. She also has witnessed the growing trend of ecommerce in Taiwan that the items being traded online have further expended to food and grocery. Her idea is to link the diet plan, grocery shopping, and body measurement tracking all together on the same platform to provide household a simple, efficient, and effective way to lead a health life.
The system of this business plan doesn’t involve with any new technology, either is it the first diet related software on the market. But it is the first one that links the process with online food and grocery shopping, which is able to help consumers save a lot of time. Another competitive advantage is, unlike competitors offering single objective/method of diet, the nutrition knowledge on this system is designed to be open-sourced, which means it can be applied on diet of all purposes. Consumers are able to choose the diet method that is most effective on them.
The business plan is meaningful to carry out. First of all, the usage of Apps is proved to have the positive effect on users’ health. It helps them to understand the linkage of their behavior and health level. It also increases users’ self-accountability on their own health. Second, this system is expected to boots behavior of cooking at home by mitigating the pain in shopping and providing incentive by it with diet. Cooking at home is foundation of healthy eating. The two together is able to enhance the health consciousness and health management implementation at both individual and household level. If wildly adapted, it will be able enhance overall health level of the nation. It will save medical expense, and burden on national health insurance. People of Taiwan will live in a high quality life with better health status.
This business is also profitable to carry out, if executed properly. Unlike other items, food and grocery are things that customers have to purchase periodically. Thus, it brings in most stable and sustainable sales. The reason online food and grocery grows slower than other items is because it required substantial trust from customers, which is possible to achieve with sufficient quality control and promotion. Once it is built, such revenue is more resilient than other items which can stand economy downturn. The online shopping of this system is also designed to be an open platform which linked with multiple sellers. The revenue is transaction fee. By investing in this attractive and value added system to customers, investors will be able to enjoy the benefit from growing online food and grocery market.
However, since this system doesn’t involve with new technology, it might be mimicked by competitors quickly. The key to success is to attract as many users as possible in a short period of time, leaving no room of survival for late comers. Therefore, this business is more suitable for blue-chip internet/software companies, like Yahoo, or eBay, or Amazon in US, books.com in Taiwan(博客來) …etc. With their existing experience in system development, customer service, and abundant capital, they are able to make this move fast and accurate. To them, developing this business is like opening another revenue stream with the least effort.
en_US
dc.description.tableofcontents 1. Introduction 1
2. Market Opportunity 7
2.1. Target universe 7
2.2. Similar offerings for this market universe 10
3. The Product 12
3.1. “My nutritionist.” 12
3.2. “ Diet Planner” 13
3.3. “ I Grocery” 14
3.4. Result Analyzer 15
3.5. Nutrition Module 15
4. Competitor Analysis 17
4.1. Heath Care Related Apps 17
4.2. Identifying competitor 18
4.3. Offerings of Key Competitor 19
4.4. Competition Analysis and SWOT 21
5. Marketing plan 24
5.1. Pricing 24
5.2. Target consumer analysis 26
5.3. Place 30
5.4. Promotion 31
6. Operations 34
6.1. System development and launching timetable 34
6.2. Partnership development and launching timetable 35
6.3. Organization Structure 38
7. Demand forecast and revenue streams 40
7.1. Sales of paid version 40
7.2. Sales of nutrition modules 42
7.3. Transaction fee 42
7.4. Total revenue and its breakdown 45
8. Cost structure and Financials 46
9. References 50
10. Appendix 51
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933014en_US
dc.subject (關鍵詞) 家庭飲食管理zh_TW
dc.subject (關鍵詞) 線上購物zh_TW
dc.subject (關鍵詞) 創業計畫zh_TW
dc.subject (關鍵詞) Household Diet Managementen_US
dc.subject (關鍵詞) e-Commerceen_US
dc.subject (關鍵詞) Business Planen_US
dc.title (題名) 家庭飲食管理暨線上購物平台創業計畫zh_TW
dc.title (題名) Business Plan of Household Diet Management and e-Commerceen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. http://www.libertytimes.com.tw/2011/new/jun/16/today-t1.htm
2. http://tw.nielsen.com/site/news20090212.shtml
3. http://www.eettaiwan.com/articleLogin.do?artId=8800479822&fromWhere=/ART_8800479822_876045_NT_d0a57f1e.HTM&catId=876045&newsType=NT&pageNo=null&encode=d0a57f1e
4. http://www.biotaiwan.org.tw/download/structure4/%E5%8A%89%E7%BF%A0%E7%8E%B2/%E5%85%A8%E7%90%83%E4%B8%AD%E8%8D%89%E8%97%A5%E4%BF%9D%E5%81%A5%E9%A3%9F%E5%93%81%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E5%B1%95%E6%9C%9B(200807).pdf
5. http://www.technologyreview.com/news/425348/smart-phones-help-manage-chronic-illness/
6. http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=346254
7. http://www.find.org.tw/find/home.aspx?page=many&id=331
8. The American Journal of Preventive Medicine, August 2008. Pages 118-126.
9. http://www.find.org.tw/find/home.aspx?page=many&id=331
10. http://www.emailcash.com.tw/newcorp/tns_article149.htm
11. http://forum.inside.com.tw/viewthread.php?tid=796
12. http://techorange.com/2011/11/11/rapid-growth-of-online-shopping-price-comparison-service-into-the-next-trend/
13. 財團法人資訊工業策進會(2008), B2C 網路商店經營調查報告,經濟部97年度電子商務法制及基礎環境建構計畫, P.26
14. https://developer.apple.com/programs/ios/distribute.html
zh_TW