| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 鄭如淳 | zh_TW |
| dc.contributor.author (作者) | Cheng, Ju Chun | en_US |
| dc.creator (作者) | 鄭如淳 | zh_TW |
| dc.creator (作者) | Cheng, Ju Chun | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 1-七月-2013 17:10:57 (UTC+8) | - |
| dc.date.available | 1-七月-2013 17:10:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2013 17:10:57 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0099933006 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/58678 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933006 | zh_TW |
| dc.description (描述) | 101 | zh_TW |
| dc.description.abstract (摘要) | It is our hope that by creating a professional brand consultancy services for the future, Bon Chic will inspire the masses, stamp it’s authority in the brand consultancy industry and make a significant impact on society as a whole. By delivering on our vision – Bon Chic will provide the best brand creation experiences from beginning to end – a consultancy service that specifically designed for firms at different stage. It is with the design, branding and marketing that Bon Chic intends to be propelled into the new era of services not as a service provider but actively position us as a brand builder in the industry. Our market analysis has indicated that most design/branding firms face similar issues both in the short and long run. Our main purpose besides creating an innovative service is to bring sustainability into our brand promise. We not only seek for continuity of our clients’ brands but also seek for stability in our business. Thus, we use business model canvas to illustrate how we will dissect our target audiences to increase our sales revenue as well as create a balance income flow to improve business stability. Further more, we explain how we use our Turnkey System to improve our service quality and enhance the connection and trust among our customers. Finally, we believe things can be served as different purposes and the same goes to resources and talent management. We firmly believed that by utilizing the existing in-house resources together with the resources from our partners, we would be able to create greater synergy. This business model has let us to discover that a concept/method like ours is rare in the market and will be difficult for the existing competitors to build up from the ground. We have also identified the main problems that most design firms face so that we can avoid the same mistake. We are seeking seed capital of NT$6 million for initial company operations. The initial investment of NT$3.3 million will be used to set up new business and equipment in Taipei. The rest NT$2.0 million will be use as working capital to avoid seasonal changes. We project gross sales of NT$30 million and a net income of NT$8 million and we will have our break even in year 3. The retained earning will thus be used on our B2C business investment after the third year. | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary 1 2. Company Introduction 2 2.1. Mission Statement 2 2.2. Vision Statement 2 2.3. Values and Philosophy 2 2.4. Key to Success 2 3. Market Analysis 4 3.1. Taiwan Design Industry 5 3.2. Government Support 7 3.3. Market Problem 8 3.4. Market Opportunities 8 3.5. Competitor Analysis 9 3.6. SWOT Analysis 11 4. Service Introduction 12 4.1. Service Requirements 12 4.2. Success Criteria 12 4.3. Risks and Consequences 13 5. Canvas Business Model: Unbundling 14 5.1. Customer Segmentation and Respective Value Proposition 15 5.2. Unbundling Business Model: Customer Relationship Management 17 5.3. Unbundling Business Model: Infrastructure Management 20 5.4. Cost Structure and Revenue Stream 23 6. Operation Plan 25 7. Financial Plan 27 8. References 30 9. Appendices 32 | - |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Company Introduction 2 2.1. Mission Statement 2 2.2. Vision Statement 2 2.3. Values and Philosophy 2 2.4. Key to Success 2 3. Market Analysis 4 3.1. Taiwan Design Industry 5 3.2. Government Support 7 3.3. Market Problem 8 3.4. Market Opportunities 8 3.5. Competitor Analysis 9 3.6. SWOT Analysis 11 4. Service Introduction 12 4.1. Service Requirements 12 4.2. Success Criteria 12 4.3. Risks and Consequences 13 5. Canvas Business Model: Unbundling 14 5.1. Customer Segmentation and Respective Value Proposition 15 5.2. Unbundling Business Model: Customer Relationship Management 17 5.3. Unbundling Business Model: Infrastructure Management 20 5.4. Cost Structure and Revenue Stream 23 6. Operation Plan 25 7. Financial Plan 27 8. References 30 9. Appendices 32 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933006 | en_US |
| dc.subject (關鍵詞) | 品牌設計顧問 | zh_TW |
| dc.subject (關鍵詞) | 計劃書 | zh_TW |
| dc.subject (關鍵詞) | Brand Design Consultancy | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 品牌設計顧問計劃書 | zh_TW |
| dc.title (題名) | Business Plan For Brand Design Consultancy Firm | en_US |
| dc.type (資料類型) | thesis | en |
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