| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 毛志平 | zh_TW |
| dc.contributor.author (作者) | Mao, David | en_US |
| dc.creator (作者) | 毛志平 | zh_TW |
| dc.creator (作者) | Mao, David | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 2-九月-2013 16:16:47 (UTC+8) | - |
| dc.date.available | 2-九月-2013 16:16:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-九月-2013 16:16:47 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0100933030 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/59392 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933030 | zh_TW |
| dc.description (描述) | 101 | zh_TW |
| dc.description.abstract (摘要) | Amazon.com, the world’s largest online retailer has never set a foot here in Taiwan, where the market is strong and potentials are high. In this paper, we will discuss how online shoppers are like in Taiwan with 7,685 responded samples in regards to shopping experiences, amount of money spend yearly online, brand images, logistic expectations, and mobile purchase intentions. With these data analysis and consumers behavior trend, we hope to give the big picture of Taiwan market to Amazon.com executives and to have them setup operation here before it’s too late. | en_US |
| dc.description.tableofcontents | Executive Summary 11. Introduction 21.1. Data Collection 31.2. Description of the Sample 32. The Environment around Online Shopping 63. The Categories of Purchases 84. The Purchase & Delivery Expectations and Groupon 115. Mobile Device and Online Purchases 166. Logistic and Regulation 197. Amazon Web Services Potential in Taiwan 218. Amazon.com’s Market Position in Taiwan 229. Amazon.com Porter Five Forces 2310. Summary and Recommendation 25Reference 26 | zh_TW |
| dc.format.extent | 1146867 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933030 | en_US |
| dc.subject (關鍵詞) | Amazon.com | zh_TW |
| dc.subject (關鍵詞) | 市場研究 | zh_TW |
| dc.subject (關鍵詞) | Amazon.com | en_US |
| dc.subject (關鍵詞) | Market Research | en_US |
| dc.title (題名) | Amazon.com 在台灣的市場研究 | zh_TW |
| dc.title (題名) | Amazon.com Market Research in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | [1] 2013台灣網友網路購物行為調查，作者：陳映竹，出版年月：2013/3/1[2] 2013台灣網友網路購物消費趨勢分析，作者：陳映竹，出版年月：2013/2/26[3] http://medialand.com.tw/blog/article.asp?id=1436 台灣網友網路購物行為分析，作者：JanetKuan，日期：2012-12-17[4] http://www.bnext.com.tw/article/view/tag/%E5%9C%98%E8%B3%BC/id/23831 團購市場變天：GOMAJI超越GROUPON台灣，搶下第一名寶座，數位時代網站｜撰文者：鄭緯筌 (Vista)，發表日期：2012-07-07[5] http://www.taipeitimes.com/News/lang/archives/2013/01/26/2003553430FSC lifts limit on mobile credit purchases[6] http://www.engadget.com/2013/02/28/paid-apps-return-to-google-play-in-taiwan/Paid apps return to Google Play in Taiwan after 18 months of legal wrangling MobileBy Sean Buckley posted Feb 28th, 2013 at 5:35 AM[7] E-Business and E-Commerce Management”, David Chafey,Third Edition[8] http://corporate.pchome.com.tw/about_us/invent_pr.php?y=1999&pr_id=550&lang=cht 網路家庭與美國Intertop公司合作，引進eBay、Amazon到台灣[9] http://www.bnext.com.tw/article/view/cid/145/id/27950 亞馬遜平板Kindle Fire HD前進170國，台灣依舊不在其列 | zh_TW |
