| dc.contributor.advisor | 許牧彥 | zh_TW |
| dc.contributor.advisor | Hsu, Mu Yen | en_US |
| dc.contributor.author (作者) | 洪杰琛 | zh_TW |
| dc.contributor.author (作者) | Hung, Jason | en_US |
| dc.creator (作者) | 洪杰琛 | zh_TW |
| dc.creator (作者) | Hung, Jason | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 4-九月-2013 11:56:07 (UTC+8) | - |
| dc.date.available | 4-九月-2013 11:56:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-九月-2013 11:56:07 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0098359034 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/60002 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 科技管理研究所 | zh_TW |
| dc.description (描述) | 98359034 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Aging becomes one of the urgent topics in Taiwan, therefore new product and services must be established in respond to this issue. In recent years, online social network have been one of the most accelerative business model spreading across internet. Facebook has been one of the most influential role model among all. An opportunity gap is identified within these two phenomenon. The present paper is to initiate an innovative business model on worldwide geographic social network – based on the target market of senior travelling demand. This innovative business model will be satisfying the discovered gap. The establishment of this innovation business model is based on the process of Innovation SCREW: (1) Search; (2) Combination; (3) Re-search, Re-Combination; (4) Experiment, Evaluation; (5) Work, Weigh. Through this framework, it brings to the possible establishment of this platform. In addition, by using of secondary datasets that lead to comprehend further to consumer behavior and market demand. As the result, based on this innovative platform, it is hoping to create a new online worldwide geographic social network that can improve services on senior’s travelling demand. | en_US |
| dc.description.tableofcontents | Chapter 1 INTRODUCTION 1Section 1.1 Background and Motivations 1Section 1.2 Goals and Ideas 2Section 1.3 Method and Procedure 3Section 1.4 Results and Visions 5CHAPTER 2 MARKET DEMAND ANALYSIS 6Section 2.1 Consumption Trend of Population 6Section 2.2 Unsatisfied Need of User 9Section 2.3 Demand Analysis of Objective Market 11CHAPTER 3 INNOVATION PROPOSAL 17Section 3.1 Product Innovation Concept and Development Process 17Section 3.2 Product Innovation Content and Functions and Usage 20Section 3.3 Innovation Adoption and Usage 29CHAPTER 4 INDUSTRIAL COMPETITION ANALYSIS 31Section 4.1 Competitors Analysis 31Section 4.2 Substitutions and Potential Entrants 36Section 4.3 Competitiveness Analysis 39Section 4.4 Supplier Analysis 41CHAPTER 5 INTELLECTUAL PROPERTIES AND RESOURCES 42Section 5.1 Patent Analysis 42Section 5.2 Trademark Analysis 45CHAPTER 6 STAKEHOLDERS ANALYSIS 48Section 6.1 Cooperation Network and Strategic Alliance 48Section 6.2 Stakeholder Analysis 48CHAPTER 7 VALUE CAPTURE STRATEGIES 51Section 7.1 Value Creation 51Section 7.2 Revenue Sources and Appropriation Mechanisms 54Section 7.3 Pricing Strategies 55CHAPTER 8 BUSINESS STRATEGY AND OPERATION PLAN 56Section 8.1 Market Development and Marketing Plan 56Section 8.2 Exit Strategy 58Chapter 9 Benefit Expectation 59Chapter 10 Conclusions 61Section 10.1 Conclusion and Suggestions 61Section 10.2 Research Limitations 63REFERENCES 64Google Map; local.google.com 64APPENDIX 65 | zh_TW |
| dc.format.extent | 1364210 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098359034 | en_US |
| dc.subject (關鍵詞) | 人口老化 | zh_TW |
| dc.subject (關鍵詞) | 銀髮族 | zh_TW |
| dc.subject (關鍵詞) | 網際網路 | zh_TW |
| dc.subject (關鍵詞) | 社群網站 | zh_TW |
| dc.subject (關鍵詞) | 虛擬旅遊 | zh_TW |
| dc.subject (關鍵詞) | Aging | en_US |
| dc.subject (關鍵詞) | Older Adult | en_US |
| dc.subject (關鍵詞) | Internet | en_US |
| dc.subject (關鍵詞) | Online Social Network | en_US |
| dc.subject (關鍵詞) | Virtual Travel | en_US |
| dc.title (題名) | 全球地理社群網站之創新經營模式 – 以銀髮族之旅遊需求為目標市場 | zh_TW |
| dc.title (題名) | An innovative business model on worldwide geographic social network – based on the initiative of senior travelling demand | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 王美音(民87)。知識創新之泉：智價企業的經營(Dorothy Barton)。臺北市：遠流出版社陳寬政(民 98)。人口老化的原因與結果。台灣人口老化問題，頁7-28。臺北市：中央研究院經濟研究所。許牧彥（2010），創新螺旋─Innovation SCREW，課程教材，國立政治大學科技管理研究所。溫肇東、許牧彥(民 93)。創新機制在政府部門之應用。臺北市：行政院研考會劉明珠(民99)。中高齡者使用網際網路與人際互動之研究(未出版之碩士論文)。元智大學，桃園縣。鄭進耀(民100)。人生七十才上網。壹週刊。English References:Brian Solis. (2010,March). The Age of Social Networks. [Online Blog]. Retrieve from http://www.briansolis.com/2010/03/the-age-of-social-networks/Facebook; www.facebook.comGoogle Map; local.google.comKerrie Laguna, & Renee L. Babcock. (1997). Computer Anxiety in Young and Older Adults: Imlication for Human - Computer Interactions in Older Populations. Computers in Human Behavior, 13(3), 317-326.Neung Eun Kang, & Wan Chul Yoon. (2008). Age-and experience-related user behavior differences in the use of complicated electronic devices. International Journal of Human-Computer Studies, 66, 425-437.Ministry of Interior; http://www.moi.gov.tw/Taiwan Network Information Center; http://www.twnic.net.tw/Tourism Bureau, Republic of China (Taiwan); http://eng.taiwan.net.tw/United States Patent and Trademark Office; http://www.uspto.gov/VirtualTourist; www.virtualtourist.com | zh_TW |
