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題名 科技化互動服務創新議題之研究
The issues of IT-enabled interactive service innovation
作者 陳惠娟
Chen, Hui Chuan
貢獻者 周宣光<br>蔡瑞煌
Chou, Shrane Koung<br>Tsaih, Rua Huan
陳惠娟
Chen, Hui Chuan
關鍵詞 科技化服務
服務創新
互動服務
IT-enabled Service
Service Innovation
Interactive Service
日期 2009
上傳時間 4-Sep-2013 16:55:38 (UTC+8)
摘要 摘 要
為因應服務經濟時代的挑戰，企業必須不斷的追求服務創新來建構本身的競爭優勢，而資訊科技和網路通訊技術的發展，亦讓組織、系統、人力以及資訊等各種資源更加有效率、有效能的聯結在一起。對於以服務為導向的組織而言，如何運用資訊科技以提供線上及時、互動的服務給顧客，已成為攸關組織未來存亡的重要課題。
本論文在探討組織推動科技化互動服務創新(IT-enabled Interactive Service Innovation)時所面臨的相關議題，並定義科技化互動服務創新係指一項以資訊科技(亦包含通訊及網路)為基礎的互動式服務創新，其發展、建置以及播散的過程。研究目的是為了解科技化互動服務創新如何由最初的提案轉換至最終的企業經營績效，而其轉換過程中有那些可能的挑戰或窒礙。
本論文採用過程理論並提出一完整的分析架構，藉以闡述科技化互動服務創新於價值實現過程中，所有阻礙其推動或減損其價值的相關挑戰。研究中進行了三個田野個案(Field case)分析及三個圖書館個案(Library case)分析，所涵蓋的創新服務包括互動電視服務、證劵服務與旅遊服務。
研究貢獻包含：(1)提出一分析架構，完整描述科技化互動服務創新之價值轉換過程；(2)對於過程中造成價值減損的相關挑戰有全面性的呈現，對實務界的高階主管在推動科技化互動服務創新時，可作為決策之參考。


關鍵字：科技化服務，服務創新，互動服務
As the economies are becoming increasingly service oriented, firms need to create competitive service advantages to compete in the service arena. Thus, enterprises endeavor to develop innovative services to meet the rapid changing customers’ needs and to create leverage from these innovations. Furthermore, with the significant advances in networks, telecommunications, and computing technologies, people, organizations, systems and heterogeneous information sources now can be linked together more efficiently and cost effectively than ever before (Qiu, 2010). For the service-oriented businesses, a lot of emerging service opportunities, such as e-services, e-commerce, and auctions, are envisioned, and well utilizing IT to provide on-line, real-time interactive services to customers becomes an imperative for company’s survival.
Therefore, the call for responsive, flexible, agile and on-demand services forces the enterprises deliberating the IT-enabled interactive service innovation (IISI) to enhance their distinctive competency. This research conceptualizes the IT-enabled interactive service innovation as the development, deployment, and diffusion of a new interactive service through information technologies (IT) (including the communication and networking) for the customers. The purpose of this research is to answer the question of how an IISI is transformed from the initial proposal, IT assets, competency, and to the end, the business performance, and what the possible challenges may encounter during the transformation.
This research adopts process approach and proposes a holistic analytical framework to highlight various challenges that will erode the value realization and even hamper the firms’ evolution.
Three field cases and three library cases are adopted to show the empirical evidences that support the framework of IISI. The related industries involve interactive television services, securities brokerage services, and traveling services industry.
The research contributions in this dissertation include; (1) building up an analytical framework to expound the process of value generation in IT-enabled service innovation; (2) to delineate the gapping hole in the value chain of IT-enabled service innovation. The practical contributions involve providing a global picture of the IT-enabled service innovation process, thus, the top management or decision makers can foresee the possible challenges, and take proactive strategies to overcome them lest the values will be eroded.
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描述 博士
國立政治大學
資訊管理研究所
95356504
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095356504
資料類型 thesis
dc.contributor.advisor 周宣光<br>蔡瑞煌zh_TW
dc.contributor.advisor Chou, Shrane Koung<br>Tsaih, Rua Huanen_US
dc.contributor.author (Authors) 陳惠娟zh_TW
dc.contributor.author (Authors) Chen, Hui Chuanen_US
dc.creator (作者) 陳惠娟zh_TW
dc.creator (作者) Chen, Hui Chuanen_US
dc.date (日期) 2009en_US
dc.date.accessioned 4-Sep-2013 16:55:38 (UTC+8)-
dc.date.available 4-Sep-2013 16:55:38 (UTC+8)-
dc.date.issued (上傳時間) 4-Sep-2013 16:55:38 (UTC+8)-
dc.identifier (Other Identifiers) G0095356504en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60198-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 95356504zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 摘 要
為因應服務經濟時代的挑戰，企業必須不斷的追求服務創新來建構本身的競爭優勢，而資訊科技和網路通訊技術的發展，亦讓組織、系統、人力以及資訊等各種資源更加有效率、有效能的聯結在一起。對於以服務為導向的組織而言，如何運用資訊科技以提供線上及時、互動的服務給顧客，已成為攸關組織未來存亡的重要課題。
本論文在探討組織推動科技化互動服務創新(IT-enabled Interactive Service Innovation)時所面臨的相關議題，並定義科技化互動服務創新係指一項以資訊科技(亦包含通訊及網路)為基礎的互動式服務創新，其發展、建置以及播散的過程。研究目的是為了解科技化互動服務創新如何由最初的提案轉換至最終的企業經營績效，而其轉換過程中有那些可能的挑戰或窒礙。
本論文採用過程理論並提出一完整的分析架構，藉以闡述科技化互動服務創新於價值實現過程中，所有阻礙其推動或減損其價值的相關挑戰。研究中進行了三個田野個案(Field case)分析及三個圖書館個案(Library case)分析，所涵蓋的創新服務包括互動電視服務、證劵服務與旅遊服務。
研究貢獻包含：(1)提出一分析架構，完整描述科技化互動服務創新之價值轉換過程；(2)對於過程中造成價值減損的相關挑戰有全面性的呈現，對實務界的高階主管在推動科技化互動服務創新時，可作為決策之參考。


關鍵字：科技化服務，服務創新，互動服務		zh_TW
dc.description.abstract (摘要) As the economies are becoming increasingly service oriented, firms need to create competitive service advantages to compete in the service arena. Thus, enterprises endeavor to develop innovative services to meet the rapid changing customers’ needs and to create leverage from these innovations. Furthermore, with the significant advances in networks, telecommunications, and computing technologies, people, organizations, systems and heterogeneous information sources now can be linked together more efficiently and cost effectively than ever before (Qiu, 2010). For the service-oriented businesses, a lot of emerging service opportunities, such as e-services, e-commerce, and auctions, are envisioned, and well utilizing IT to provide on-line, real-time interactive services to customers becomes an imperative for company’s survival.
Therefore, the call for responsive, flexible, agile and on-demand services forces the enterprises deliberating the IT-enabled interactive service innovation (IISI) to enhance their distinctive competency. This research conceptualizes the IT-enabled interactive service innovation as the development, deployment, and diffusion of a new interactive service through information technologies (IT) (including the communication and networking) for the customers. The purpose of this research is to answer the question of how an IISI is transformed from the initial proposal, IT assets, competency, and to the end, the business performance, and what the possible challenges may encounter during the transformation.
This research adopts process approach and proposes a holistic analytical framework to highlight various challenges that will erode the value realization and even hamper the firms’ evolution.
Three field cases and three library cases are adopted to show the empirical evidences that support the framework of IISI. The related industries involve interactive television services, securities brokerage services, and traveling services industry.
The research contributions in this dissertation include; (1) building up an analytical framework to expound the process of value generation in IT-enabled service innovation; (2) to delineate the gapping hole in the value chain of IT-enabled service innovation. The practical contributions involve providing a global picture of the IT-enabled service innovation process, thus, the top management or decision makers can foresee the possible challenges, and take proactive strategies to overcome them lest the values will be eroded.		en_US
dc.description.tableofcontents CHAPTER 1 Introduction...................................1
1.1 Research Background...................................1
1.2 Research Motivation and Purpose.......................4
1.3 Research Scope........................................6
1.4 Research Flow.........................................7
CHAPTER 2 Literature Review..............................9
2.1 Services..............................................9
2.2 Service Innovation...................................20
2.3 Diffusion of Innovation..............................22
2.4 Interactive Service..................................24
2.5 Interactive Innovation...............................25
2.6 IT-enabled Service...................................25
CHAPTER 3 Ontological Description of IT-enabled Interactive Service Innovation Process...................27
CHAPTER 4 Research Methodology..........................30
4.1 Process Theory.......................................30
4.2 Case Study...........................................33
CHAPTER 5 The Framework of Challenges for IISI..........35
5.1 The Development of IISI..............................35
5.2 Challenges and the Value Flow of IISI................39
CHAPTER 6 Multiple Case Studies.........................42
6.1 The Cases of Interactive Television Services.........42
6.2 The Cases of Securities Brokerage Services...........58
6.3 The Case of C Travel Service Co. LTD.................92
CHAPTER 7 Concluding Remarks............................96

REFERENCES...............................................99		zh_TW
dc.format.extent 1116810 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095356504en_US
dc.subject (關鍵詞) 科技化服務zh_TW
dc.subject (關鍵詞) 服務創新zh_TW
dc.subject (關鍵詞) 互動服務zh_TW
dc.subject (關鍵詞) IT-enabled Serviceen_US
dc.subject (關鍵詞) Service Innovationen_US
dc.subject (關鍵詞) Interactive Serviceen_US
dc.title (題名) 科技化互動服務創新議題之研究zh_TW
dc.title (題名) The issues of IT-enabled interactive service innovationen_US
dc.type (資料類型) thesisen
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