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題名 Web 2.0 服務發展生命週期管理之研究
The management of Web 2.0 services development life cycle
作者 林俊成
Lin, Chun-Cheng
貢獻者 尚孝純
Shang, Shari S. C.
林俊成
Lin, Chun-Cheng
關鍵詞 Web 2.0 服務
Web 2.0 服務發展生命週期
Web 2.0
Web 2.0 service
Web 2.0 service life cycle
日期 2010
上傳時間 4-Sep-2013 16:56:13 (UTC+8)
摘要 本研究動機是希望透過Web 2.0服務以善用集體智慧，目的在建立一個Web2.0服務發展的管理架構。從文獻中，我們整理Web2.0服務發展的特性，發現共創者和訪客的取得是經營Web2.0服務最重要的任務。根據印象管理理論以及臉書和維基百科兩個Web2.0服務發展過程，這項研究提出了一個四階段的Web 2.0服務發展生命週期。這四個階段依序是：模式確立、創新傳播、社群擴展和服務再造。除此之外，針對每一個階段，這項研究提出四個管理面向。這四個管理面向是：共創者管理、內容管理、控制管理和動態能力管理。接著我們深入探討台灣六個Web2.0服務的案例—玩運彩、愛評網、地圖日記、愛合購、MyGo和WEnews，進一步驗證我們提出的管理架構，並且豐富我們對Web2.0服務發展生命周期的認識。透過對於Web2.0服務發展生命週期的深入探討，期許研究成果能提供給Web 2.0服務管理者做為在管理上的參考依據。
This study is motivated by the prospect of harvesting the collective intelligence of the Internet via Web 2.0 services and aims at building a framework for the management of Web 2.0 services development. By reviewing specific features of Web 2.0 services, we identify the acquisition of co-creators and viewers as the most influential task of Web 2.0 service development. Based on impression management theory and two typical Web 2.0 cases—Facebook and Wikipedia—we distinguish four phases of co-creator and viewer development throughout the life cycle of Web 2.0 services. The four phases are: model establishment, innovation dispersion, community expansion, and service re-invention. Besides, we also identify four dimensions of the management of Web 2.0 services development. The four dimensions are: co-creator, content, control, and dynamic capability. The four phases and the four management dimensions of Web 2.0 service development life cycle are then validated by industry experts and enriched by six Taiwan Web 2.0 service cases—PlaySport, iPeen, AnswerBox, ihergo, MyGo and WEnews. It is hoped that the elaboration of the life cycle of Web 2.0 services development can provide strategic input into the management of Web 2.0 services.
參考文獻 1. Alexa Internet, Inc., “Website Traffic Data,” Alexa.com http://www.alexa.com/, February 21, 2010.
2. Bonabeau, E., “Decisions 2.0: The power of collective intelligence,” MIT Sloan Management Review, Vol. 50, No. 2:45–52, 2009.
3. Carr, N. G., The Big Switch: Rewiring the World, from Edison to Google, New York: Norton, 2008.
4. Cassidy, J., “Me media”, New Yorker, pp. 50–59, May 15, 2006.
5. Compete, Inc., “Top 10 Sites Ranked by Unique Visitors,” Compete.com http://lists.compete.com/, February 21, 2010.
6. comScore, Inc., “comScore Media Metrix Ranks Top 50 U.S. Web Properties,” comScore.com http://www.comscore.com/content/download/3409/61749/file/comScore%20Media%20Metrix%20Ranks%20Top%2050%20U.S.%20Web%20Properties%20for%20July%202009.pdf, July 2009.
7. Facebook, Inc., “Facebook Company Timeline,” Facebook.com http://www.facebook.com/#!/press/info.php?timeline, February 21, 2010.
8. Facebook, Inc., “Facebook Factsheet,” Facebook.com http://www.facebook.com/press/info.php?factsheet, February 21, 2010.
9. Goffman, E., The Presentation of Self in Everyday Life, New York: Doubleday, 1959.
10. Grossman, L., “Time Person of the Year: You,” Time Magazine, Vol. 168, No. 26: 38–41, December 25, 2006.
11. Hitwise Pty. Ltd., “Top 10 Websites,” Hitwise.com http://www.hitwise.com/us/datacenter/main/dashboard-10133.html, February 21, 2010.
12. Hummel, H. G. K., D. Burgos, C. Tattersall, F. Brouns, H. Kurvers, and R. Koper, “Encouraging Contributions in Learning Networks Using Incentive Mechanisms,” Journal of Computer Assisted Learning, Vol. 21, No. 5:355–365, 2005.
13. Julita, V. and S. Lingling, “Using Community Visualization to Stimulate Participation in Online Communities,” e-Service Journal, Vol. 6, No. 1, Fall 2007.
14. Lih, A., The Wikipedia revolution: How a Bunch of Nobodies Created the World`s Greatest Encyclopedia, New York: Hyperion, 2009.
15. Locke, L., “The Future of Facebook,” Time Magazine, July 17, 2007.
16. Ma, M. and R. Agarwal, “Through a Glass Darkly: Information, Technology Design, Identity Verification, and Knowledge Contribution in Online Communities,” Information Systems Research, Vol. 1, No. 18:42-67, 2007.
17. May, M. and K. H. Kwong, “YHOO: Yahoo! May Regret not Paying up for Facebook,” An Investment Analysis by Needham & Company, LLC, April 4, 2007.
18. Nielsen Company, “NetView Statistics,” Nielsen.com http://en-us.nielsen.com/rankings/insights/rankings/Internet, February 21, 2010.
19. Nielsen, J., “Participation Inequality: Encouraging More Users to Contribute,” http://www.useit.com/alertbox/participation_inequality.html, 2006.
20. O’Reilly, T., “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software,” O’Reilly Media Inc., 2005.
21. O’Reilly, T., “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software,” Communications & Strategies, Vol. 65, No. 1:17–38, 2007.
22. Osimo, D., “Web 2.0 in Government: Why and How,” IPTS http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=1565, 2008.
23. Perugini, S., M. A. Goncalves, and E. A. Fox, “Recommender Systems Research: A Connection-Centric Survey,” Journal of Intelligent Information Systems, Vol. 23, No. 2:107-143, 2004.
24. Quantcast Corporation, “US Site Rankings for Sites 1 to 100,” Quantcast.com http://www.quantcast.com/top-sites-1, February 21, 2010.
25. Ranking.com, “Top 25 sites,” Ranking.com http://www.ranking.com/, February 21, 2010.
26. Rogers, E. M., Diffusion of Innovations, 5th ed., New York: Free Press, 2003.
27. Shang, S.S.C., Y.L. Wu, and O. C.L. Hou, “An Analysis of Business Models of Web 2.0 Application,” Proceedings of the 6th International Conference on Information Technology: New Generations (ITNG 2009), Las Vegas, Nevada, USA, April 2009.
28. Siddiqui, A., “Using Web 2.0 Tools to Increase Your Productivity,” Chemical Engineering, Vol. 116, No. 3:31–32, 2009.
29. Tabak, A. J., “Hundreds Register for New Facebook Website,” The Harvard Crimson, February 9, 2004.
30. Tancer, B., Click: What Millions of People are Doing Online and Why It Matters, New York: Hyperion Books, 2008.
31. Tapscott, D. and A. D. Williams, Wikinomics: How Mass Collaboration Changes Everything, New York: Portfolio, 2006.
32. Wikipedia.org, “Wikipedia Statistics,” Wikipedia.org http://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htm, February 21, 2010.
33. Wikipedia.org, “Wikipedia:Awareness Statistics,” Wikipedia.org http://en.wikipedia.org/wiki/Wikipedia:Awareness_statistics, February 21, 2010.
34. Wikipedia.org, “Wikipedia: Wikipedians,” Wikipedia.org http://en.wikipedia.org/wiki/Wikipedia:Wikipedian, February 21, 2010.
描述 碩士
國立政治大學
資訊管理研究所
96356016
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096356016
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Shari S. C.en_US
dc.contributor.author (Authors) 林俊成zh_TW
dc.contributor.author (Authors) Lin, Chun-Chengen_US
dc.creator (作者) 林俊成zh_TW
dc.creator (作者) Lin, Chun-Chengen_US
dc.date (日期) 2010en_US
dc.date.accessioned 4-Sep-2013 16:56:13 (UTC+8)-
dc.date.available 4-Sep-2013 16:56:13 (UTC+8)-
dc.date.issued (上傳時間) 4-Sep-2013 16:56:13 (UTC+8)-
dc.identifier (Other Identifiers) G0096356016en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60201-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 96356016zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 本研究動機是希望透過Web 2.0服務以善用集體智慧，目的在建立一個Web2.0服務發展的管理架構。從文獻中，我們整理Web2.0服務發展的特性，發現共創者和訪客的取得是經營Web2.0服務最重要的任務。根據印象管理理論以及臉書和維基百科兩個Web2.0服務發展過程，這項研究提出了一個四階段的Web 2.0服務發展生命週期。這四個階段依序是：模式確立、創新傳播、社群擴展和服務再造。除此之外，針對每一個階段，這項研究提出四個管理面向。這四個管理面向是：共創者管理、內容管理、控制管理和動態能力管理。接著我們深入探討台灣六個Web2.0服務的案例—玩運彩、愛評網、地圖日記、愛合購、MyGo和WEnews，進一步驗證我們提出的管理架構，並且豐富我們對Web2.0服務發展生命周期的認識。透過對於Web2.0服務發展生命週期的深入探討，期許研究成果能提供給Web 2.0服務管理者做為在管理上的參考依據。zh_TW
dc.description.abstract (摘要) This study is motivated by the prospect of harvesting the collective intelligence of the Internet via Web 2.0 services and aims at building a framework for the management of Web 2.0 services development. By reviewing specific features of Web 2.0 services, we identify the acquisition of co-creators and viewers as the most influential task of Web 2.0 service development. Based on impression management theory and two typical Web 2.0 cases—Facebook and Wikipedia—we distinguish four phases of co-creator and viewer development throughout the life cycle of Web 2.0 services. The four phases are: model establishment, innovation dispersion, community expansion, and service re-invention. Besides, we also identify four dimensions of the management of Web 2.0 services development. The four dimensions are: co-creator, content, control, and dynamic capability. The four phases and the four management dimensions of Web 2.0 service development life cycle are then validated by industry experts and enriched by six Taiwan Web 2.0 service cases—PlaySport, iPeen, AnswerBox, ihergo, MyGo and WEnews. It is hoped that the elaboration of the life cycle of Web 2.0 services development can provide strategic input into the management of Web 2.0 services.en_US
dc.description.tableofcontents CHAPTER 1. RESEARCH OBJECTIVES AND RESEARCH BACKGROUND…………………………… 06
CHAPTER 2. LITERATURE REVIEW……………………………………………………………… 07
2.1 Web 2.0 and Web 2.0 service…………………………………………………………… 07
2.2 Characteristics of Web 2.0 services development………………………………… 08
2.3 Challenges of Web 2.0 services development……………………………………… 10
2.4 Perspective of IM theory on Web 2.0 service development……………………… 12
CHAPTER 3. RESEARCH METHODOLOGY………………………………………………………… 14
CHAPTER 4. RESEARCH RESULTS……………………………………………………………… 17
4.1 Case 1: Facebook (臉書)………………………………………………………………… 17
4.2 Case 2: Wikipedia (維基百科)………………………………………………………… 23
4.3 Case 3: PlaySport (玩運彩)…………………………………………………………… 28
4.4 Case 4: iPeen (愛評網)………………………………………………………………… 35
4.5 Case 5: AnswerBox (地圖日記)………………………………………………………… 41
4.6 Case 6: ihergo (愛合購)……………………………………………………………… 45
4.7 Case 7: MyGo……………………………………………………………………………… 49
4.8 Case 8: WeNews…………………………………………………………………………… 55
CHAPTER 5. DISCUSSION……………………………………………………………………… 60
5.1 IM for different life stages of Web 2.0 services……………………………… 60
5.2 IM for different platforms of Web 2.0 services………………………………… 64
5.3 4C management for different platforms of Web 2.0 services………………… 65
5.4 KM pattern for different platforms of Web 2.0 services……………………… 71
CHAPTER 6. CONCLUSION……………………………………………………………………… 72
REFERENCES …………………………………………………………………………………… 74		zh_TW
dc.format.extent 1153448 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096356016en_US
dc.subject (關鍵詞) Web 2.0 服務zh_TW
dc.subject (關鍵詞) Web 2.0 服務發展生命週期zh_TW
dc.subject (關鍵詞) Web 2.0en_US
dc.subject (關鍵詞) Web 2.0 serviceen_US
dc.subject (關鍵詞) Web 2.0 service life cycleen_US
dc.title (題名) Web 2.0 服務發展生命週期管理之研究zh_TW
dc.title (題名) The management of Web 2.0 services development life cycleen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Alexa Internet, Inc., “Website Traffic Data,” Alexa.com http://www.alexa.com/, February 21, 2010.
2. Bonabeau, E., “Decisions 2.0: The power of collective intelligence,” MIT Sloan Management Review, Vol. 50, No. 2:45–52, 2009.
3. Carr, N. G., The Big Switch: Rewiring the World, from Edison to Google, New York: Norton, 2008.
4. Cassidy, J., “Me media”, New Yorker, pp. 50–59, May 15, 2006.
5. Compete, Inc., “Top 10 Sites Ranked by Unique Visitors,” Compete.com http://lists.compete.com/, February 21, 2010.
6. comScore, Inc., “comScore Media Metrix Ranks Top 50 U.S. Web Properties,” comScore.com http://www.comscore.com/content/download/3409/61749/file/comScore%20Media%20Metrix%20Ranks%20Top%2050%20U.S.%20Web%20Properties%20for%20July%202009.pdf, July 2009.
7. Facebook, Inc., “Facebook Company Timeline,” Facebook.com http://www.facebook.com/#!/press/info.php?timeline, February 21, 2010.
8. Facebook, Inc., “Facebook Factsheet,” Facebook.com http://www.facebook.com/press/info.php?factsheet, February 21, 2010.
9. Goffman, E., The Presentation of Self in Everyday Life, New York: Doubleday, 1959.
10. Grossman, L., “Time Person of the Year: You,” Time Magazine, Vol. 168, No. 26: 38–41, December 25, 2006.
11. Hitwise Pty. Ltd., “Top 10 Websites,” Hitwise.com http://www.hitwise.com/us/datacenter/main/dashboard-10133.html, February 21, 2010.
12. Hummel, H. G. K., D. Burgos, C. Tattersall, F. Brouns, H. Kurvers, and R. Koper, “Encouraging Contributions in Learning Networks Using Incentive Mechanisms,” Journal of Computer Assisted Learning, Vol. 21, No. 5:355–365, 2005.
13. Julita, V. and S. Lingling, “Using Community Visualization to Stimulate Participation in Online Communities,” e-Service Journal, Vol. 6, No. 1, Fall 2007.
14. Lih, A., The Wikipedia revolution: How a Bunch of Nobodies Created the World`s Greatest Encyclopedia, New York: Hyperion, 2009.
15. Locke, L., “The Future of Facebook,” Time Magazine, July 17, 2007.
16. Ma, M. and R. Agarwal, “Through a Glass Darkly: Information, Technology Design, Identity Verification, and Knowledge Contribution in Online Communities,” Information Systems Research, Vol. 1, No. 18:42-67, 2007.
17. May, M. and K. H. Kwong, “YHOO: Yahoo! May Regret not Paying up for Facebook,” An Investment Analysis by Needham & Company, LLC, April 4, 2007.
18. Nielsen Company, “NetView Statistics,” Nielsen.com http://en-us.nielsen.com/rankings/insights/rankings/Internet, February 21, 2010.
19. Nielsen, J., “Participation Inequality: Encouraging More Users to Contribute,” http://www.useit.com/alertbox/participation_inequality.html, 2006.
20. O’Reilly, T., “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software,” O’Reilly Media Inc., 2005.
21. O’Reilly, T., “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software,” Communications & Strategies, Vol. 65, No. 1:17–38, 2007.
22. Osimo, D., “Web 2.0 in Government: Why and How,” IPTS http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=1565, 2008.
23. Perugini, S., M. A. Goncalves, and E. A. Fox, “Recommender Systems Research: A Connection-Centric Survey,” Journal of Intelligent Information Systems, Vol. 23, No. 2:107-143, 2004.
24. Quantcast Corporation, “US Site Rankings for Sites 1 to 100,” Quantcast.com http://www.quantcast.com/top-sites-1, February 21, 2010.
25. Ranking.com, “Top 25 sites,” Ranking.com http://www.ranking.com/, February 21, 2010.
26. Rogers, E. M., Diffusion of Innovations, 5th ed., New York: Free Press, 2003.
27. Shang, S.S.C., Y.L. Wu, and O. C.L. Hou, “An Analysis of Business Models of Web 2.0 Application,” Proceedings of the 6th International Conference on Information Technology: New Generations (ITNG 2009), Las Vegas, Nevada, USA, April 2009.
28. Siddiqui, A., “Using Web 2.0 Tools to Increase Your Productivity,” Chemical Engineering, Vol. 116, No. 3:31–32, 2009.
29. Tabak, A. J., “Hundreds Register for New Facebook Website,” The Harvard Crimson, February 9, 2004.
30. Tancer, B., Click: What Millions of People are Doing Online and Why It Matters, New York: Hyperion Books, 2008.
31. Tapscott, D. and A. D. Williams, Wikinomics: How Mass Collaboration Changes Everything, New York: Portfolio, 2006.
32. Wikipedia.org, “Wikipedia Statistics,” Wikipedia.org http://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htm, February 21, 2010.
33. Wikipedia.org, “Wikipedia:Awareness Statistics,” Wikipedia.org http://en.wikipedia.org/wiki/Wikipedia:Awareness_statistics, February 21, 2010.
34. Wikipedia.org, “Wikipedia: Wikipedians,” Wikipedia.org http://en.wikipedia.org/wiki/Wikipedia:Wikipedian, February 21, 2010.		zh_TW