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題名 中國電影發展軟實力的調查
Chinese Film’s Soft Power Development: A Survey作者 王勁健
Wong, Jason Glen貢獻者 姜家雄
Chiang, Alex
王勁健
Wong, Jason Glen關鍵詞 軟實力
中國電影業
宣傳
和平崛起
soft power
Chinese film industry
propaganda
peaceful rise日期 2013 上傳時間 1-十一月-2013 11:39:13 (UTC+8) 摘要 根據Joseph Nye的定義:軟實力是透過吸引和説服，而非以強迫或收買，使你得到想要的東西的能力。最近，為了推動他們的「和平崛起」，中國政府致力於軟實力的發展。其焦點是採用非威脅的、基於文化的方法以迎合世界其他國家，進而達到展現中國是新興超級強國的目的。 已知電影為強而有力的文化工具，而在二十一世紀美國好萊塢的電影產業一向穩占世界主導地位。但在世紀之交，中國把本土的電影業市場化，將此媒介從純粹的宣傳工具變成一個文化產業。根據胡錦濤二零零七年的敦促，中國需要進一步發展文化上的軟實力以因應國家快速的崛起。發展至今，固然中國電影業的軟實力尚未能與美國電影業相比擬，但它在過去十年的進步仍然令人難以置信。 若中國確實將電影業視為國家重要的軟實力資源之一，則仍然有許多障礙需要克服。 但所謂的障礙究竟是什麽？本論文將評論中國電影業的軟實力發展。我們將蒐集與評估現有的資料以研究其進化與現況。更將進一步分析， 在針對中國特定的軟實力目標上，該產業的成功與不足。
According to Joseph Nye, “Soft power is the ability to get what you want through attraction rather than coercion or payments” (2004, 256). Recently, China has been making a soft power push to promote its “peaceful rise,” focusing on a non-threatening culture based approach, with the aim of ingratiating themselves as an emerging super power to the rest of the world. Film remains a powerful cultural tool, one that the U.S. industry in Hollywood has dominated throughout the twenty-first century. But as China marketized its own film industry at the turn of the century, the medium there has moved away from being purely a propaganda apparatus to more of a cultural industry. Upon Hu Jintao’s urging in 2007, China must better develop its cultural soft power to accommodate its meteoric rise. While the Chinese film industry’s soft power development has not yet reached the ranks of the U.S.’s, it has made incredible strides over the past decade. There are still many hurdles for it to surpass if it truly intends to become a significant soft power resource for the country, but what are they? This thesis will evaluate the Chinese film industry’s soft power development by surveying existing material, data, and research on the subject, by examining its evolution, by reviewing its current environment, and by analyzing its successes and its shortcomings against the framework of China’s specific soft power objectives.參考文獻 Academy of Motion Picture Arts and Sciences, The. 2013. “The Official Academy Awards Database.” Accessed October 1. http://awardsdatabase.oscars.org/ampas_awards/BasicSearchInput.jsp. “America’s Global Image Remains More Positive than China’s.” 2013. Pew Research Center, July 18. Accessed September 20, 2013. http://www.pewglobal.org/2013/07/18/americas-global-image-remains-more-positive-than-chinas/. Bandurski, David. 2011. “China’s ‘Third Affliction’.” The New York Times, November 7. 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國立政治大學
亞太研究英語碩士學位學程(IMAS)
101926019
102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101926019 資料類型 thesis dc.contributor.advisor 姜家雄 zh_TW dc.contributor.advisor Chiang, Alex en_US dc.contributor.author (作者) 王勁健 zh_TW dc.contributor.author (作者) Wong, Jason Glen en_US dc.creator (作者) 王勁健 zh_TW dc.creator (作者) Wong, Jason Glen en_US dc.date (日期) 2013 en_US dc.date.accessioned 1-十一月-2013 11:39:13 (UTC+8) - dc.date.available 1-十一月-2013 11:39:13 (UTC+8) - dc.date.issued (上傳時間) 1-十一月-2013 11:39:13 (UTC+8) - dc.identifier (其他 識別碼) G0101926019 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/61462 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 亞太研究英語碩士學位學程(IMAS) zh_TW dc.description (描述) 101926019 zh_TW dc.description (描述) 102 zh_TW dc.description.abstract (摘要) 根據Joseph Nye的定義:軟實力是透過吸引和説服，而非以強迫或收買，使你得到想要的東西的能力。最近，為了推動他們的「和平崛起」，中國政府致力於軟實力的發展。其焦點是採用非威脅的、基於文化的方法以迎合世界其他國家，進而達到展現中國是新興超級強國的目的。 已知電影為強而有力的文化工具，而在二十一世紀美國好萊塢的電影產業一向穩占世界主導地位。但在世紀之交，中國把本土的電影業市場化，將此媒介從純粹的宣傳工具變成一個文化產業。根據胡錦濤二零零七年的敦促，中國需要進一步發展文化上的軟實力以因應國家快速的崛起。發展至今，固然中國電影業的軟實力尚未能與美國電影業相比擬，但它在過去十年的進步仍然令人難以置信。 若中國確實將電影業視為國家重要的軟實力資源之一，則仍然有許多障礙需要克服。 但所謂的障礙究竟是什麽？本論文將評論中國電影業的軟實力發展。我們將蒐集與評估現有的資料以研究其進化與現況。更將進一步分析， 在針對中國特定的軟實力目標上，該產業的成功與不足。 zh_TW dc.description.abstract (摘要) According to Joseph Nye, “Soft power is the ability to get what you want through attraction rather than coercion or payments” (2004, 256). Recently, China has been making a soft power push to promote its “peaceful rise,” focusing on a non-threatening culture based approach, with the aim of ingratiating themselves as an emerging super power to the rest of the world. Film remains a powerful cultural tool, one that the U.S. industry in Hollywood has dominated throughout the twenty-first century. But as China marketized its own film industry at the turn of the century, the medium there has moved away from being purely a propaganda apparatus to more of a cultural industry. Upon Hu Jintao’s urging in 2007, China must better develop its cultural soft power to accommodate its meteoric rise. While the Chinese film industry’s soft power development has not yet reached the ranks of the U.S.’s, it has made incredible strides over the past decade. There are still many hurdles for it to surpass if it truly intends to become a significant soft power resource for the country, but what are they? This thesis will evaluate the Chinese film industry’s soft power development by surveying existing material, data, and research on the subject, by examining its evolution, by reviewing its current environment, and by analyzing its successes and its shortcomings against the framework of China’s specific soft power objectives. en_US dc.description.tableofcontents Acknowledgements iv Abstract v 摘要 vi Table of Contents viii List of Figures and Tables x List of Acronyms xi 1. Introduction 1 1.1. Introduction and overview 1 1.2. Purpose of the research 1 1.3. Organization of the thesis 3 1.4. Literature Review 8 1.4.1. Measuring soft power 8 1.4.2. Chinese soft power 9 1.4.3. Quantifying film’s cultural impact 11 1.4.4. Chinese film and soft power 14 2. China’s International Image Building and Soft Power 16 2.1. Introduction 16 2.2. China’s image problem 18 2.3. Culturalism, internationalism, and China’s peaceful rise 23 2.4. Chinese soft power 26 3. The Chinese Film Industry 30 3.1. Introduction 30 3.2. Marketization 32 3.3. China Film Group 35 3.4. For-profit-propaganda 37 3.5. Censorship 40 4. Chinese Film’s Soft Power Push 49 4.1. Introduction 49 4.2. International box office 51 4.3. Critical achievements 53 4.4. Partnership with Hollywood 57 5. Conclusion 63 5.1. Research findings 63 5.2. Challenges 64 5.3. Implications 66 References 68 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101926019 en_US dc.subject (關鍵詞) 軟實力 zh_TW dc.subject (關鍵詞) 中國電影業 zh_TW dc.subject (關鍵詞) 宣傳 zh_TW dc.subject (關鍵詞) 和平崛起 zh_TW dc.subject (關鍵詞) soft power en_US dc.subject (關鍵詞) Chinese film industry en_US dc.subject (關鍵詞) propaganda en_US dc.subject (關鍵詞) peaceful rise en_US dc.title (題名) 中國電影發展軟實力的調查 zh_TW dc.title (題名) Chinese Film’s Soft Power Development: A Survey en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Academy of Motion Picture Arts and Sciences, The. 2013. “The Official Academy Awards Database.” Accessed October 1. http://awardsdatabase.oscars.org/ampas_awards/BasicSearchInput.jsp. “America’s Global Image Remains More Positive than China’s.” 2013. Pew Research Center, July 18. Accessed September 20, 2013. http://www.pewglobal.org/2013/07/18/americas-global-image-remains-more-positive-than-chinas/. 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