| dc.contributor | 企管系 | en_US |
| dc.creator (作者) | 巫立宇;陳冠仰;陳柏元;鄭淑玲 | zh_TW |
| dc.creator (作者) | Wu,Lei-Yu ; Chen,Kuan-Yang ; Chen,Po-Yuan ; Cheng,Shu-Ling | en_US |
| dc.date (日期) | 2014-01 | en_US |
| dc.date.accessioned | 20-Nov-2013 17:42:10 (UTC+8) | - |
| dc.date.available | 20-Nov-2013 17:42:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Nov-2013 17:42:10 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/61727 | - |
| dc.description.abstract (摘要) | This study proposes a framework to understand the impacts of both value-related and transaction cost-related factors on repurchase intention from online shoppers` perspective. In particular, this study defines the construct of cost as a three-component conceptualization (i.e., information searching cost, moral hazard cost, and specific asset investment). Based upon empirical evidence on a survey of 887 online shoppers, this study shows that consumers` perceived value and each cost component are positively related to repurchase intention. Importantly, information searching cost exerts the most significant influence on repurchase intentions among the four relational factors. The result suggests that providing sufficient cues to reduce consumers` information searching cost is the core element of repurchase intention formation. This article closes with theoretical and practical implications. | en_US |
| dc.format.extent | 252752 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Business Research, 67(1), 2768-2776 | en_US |
| dc.subject (關鍵詞) | Online shopping; Perceived value; Transaction cost; Repurchase intention | en_US |
| dc.title (題名) | Perceived Value, Transaction Cost, and Repurchase-Intention in Online Shopping: A Relational Exchange Perspective | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/j.jbusres.2012.09.007 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.jbusres.2012.09.007 | en_US |
