| dc.contributor | 國立政治大學 | en_US |
| dc.contributor | 新聞學系 | en_US |
| dc.creator (作者) | 羅文輝;劉蕙苓 | zh_TW |
| dc.date (日期) | 2006.07 | en_US |
| dc.date.accessioned | 29-十一月-2013 15:54:40 (UTC+8) | - |
| dc.date.available | 29-十一月-2013 15:54:40 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-十一月-2013 15:54:40 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/61938 | - |
| dc.description.abstract (摘要) | 工作滿意度、未來工作計畫與倫理態度的最有力變項。換言之，本研究的結果顯示，置入性行銷對新聞記者的工作自主權、工作滿意度、未來工作計畫及倫理態度均構成嚴重的影響；配合置入性行銷專案進行採訪報導頻率較高的記者，不僅認為自己的工作自主權與工作滿意度較低，未來留在目前工作單位繼續服務的意願也比較低，同時較傾向認為配合置入性行銷專案進行採訪報導是可以接受的行為。 | en_US |
| dc.description.abstract (摘要) | This study examines the use of product placement in journalism and its impact on reporters` perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes. Using random sample, a total of 771 working reporters were interviewed in 2004. The results of the study showed that a substantial majority of reporters surveyed had worked for product placement projects. The results also revealed that frequency of participating in the product placement projects was the best predictor of respondents` perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes. | en_US |
| dc.format.extent | 317086 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 中華傳播學會年會研討會 | en_US |
| dc.title (題名) | 置入性行銷對新聞記者的影響 | zh_TW |
| dc.title.alternative (其他題名) | Product placement in journalism and its impact on reporters | en_US |
| dc.type (資料類型) | conference | en |
