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題名 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略
uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourism
作者 徐凱玲
Kelineth Victoria Siu Hebbert
貢獻者 Liu, Hsiao Lan
徐凱玲
Kelineth Victoria Siu Hebbert
關鍵詞 Nicaragua
Tourism
Tourist attraction
Tourist destination
Destination image
Nicaragua
Tourism
Tourist attraction
Tourist destination
Destination image
日期 2012
上傳時間 2-十二月-2013 17:52:15 (UTC+8)
摘要 This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions.
     As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.
     Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image
參考文獻 1. BIZAN, A. H. (2009), “Tourism marketing in Libya a between reality and ambitions,” Unpublished PhD Dissertation, University of West-Hungary, Faculty of Economics, Hungary.
     2. BURNEY, A. M. S. (2008), “Inductive and Deductive Research Approach,” Department of Computer Science, University of Karachi, Accessed on January 2012 http://www.drburney.net/INDUCTIVE%20&%20DEDUCTIVE%20RESEARCH%20APPROACH%2006032008.pdf
     3. CROMPTON, J. L. (1979), “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image,” Journal of Travel Research, Vol. 17, 18-23.
     4. ERAQI, I. M. AND ABD-ALLA, G. (2008), “Information Systems and Tourism Marketing: New Challenges for Tourism Business Sector in Egypt,” Information Technology in Hospitality, Vol. 5, 1-13.
     5. FAKEYE, P.C. AND CROMPTON, J. L. (1991), “Image Differences between Prospective, First-Time and Repeat Visitors to the Lower Rio Grande Valley,” Journal of Travel Research, Vol. 30(2), 10-16.
     6. HANCOCK, B. (2002), “An introduction to Qualitative Research,” Division of General Practice, University of Nottingham, Accessed on January 2012 http://faculty.cbu.ca/pmacintyre/course_pages/MBA603/MBA603_files/IntroQualitativeResearch.pdf
     7. JENKINS, H. O. (1999), “Understanding and Measuring Tourist Destination Images,” International Journal of Tourism Research, Vol. 1, 1-15.
     8. KESTER, G. C. J. (2012),“2011 International Tourism Results and Prospects for 2012,” Accessed on March, 2012 http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_hq_fitur12_jk_2pp_0.pdf
     9. KOTLER, O., HAIDER, D. H., AND REIN, Y. (1993), “Marketing Places: Attracting investment, industry and Tourism to cities, state and nations, New York: The Free Press.
     10. LILJEDAHL, J. (2010), “Using place branding to attract tourists and residents to Swedish regions,” Unpublished Master Thesis, Department of Business Administration and Social Sciences, Luleå University of Technology, Sweden.
     11. LIN, C-Y. AND CHANG, C-J. (2008), “Taiwan’s Image as a Tourist Destination,” Unpublished Master Thesis, Department of Applied Foreign languages, Chaoyang University of Technology, Taiwan.
     12. LIU, Y-L. AND KO, P-F. (2011), “A visitor-focused study of tourism attraction in Taiwan: Empirical evidence from outbound Chinese tourists,” Journal of Hospitality Management and Tourism, Vol. 2 (2), 22-23.
     13. MA, Y-T. AND CRESTAN, A. (2009), “Taiwan’s Challenges for Significant International Tourism Market Growth,” Proceedings of the 10th International Digital Government Research Conference, 272-276.
     14. MIDDLETON, V. T. C. (1994), Tourism Marketing and Management Handbook,” Hempel Hempstead: Prentice Hall, 573-576.
     15. OSLAND, S. J., DE FRANCO, S. AND OSLAND, A. (2007), “Organizational implications of Latin American Culture: lessons for the expatriate manager,” Economia e Gestao, Vol. 7, 1–178.
     16. REISINGER, Y. (2009), “International Tourism: Cultures and Behavior,” Elsevier Inc., U.S.A.
     17. SEATION, A. V. AND BENEIT, M. M. (1996), “Marketing tourism products, concepts, issues, cases,” London: International Thomas Business Press.
     18. TURNER III, W. D. (2010), “Qualitative Interview Design: A Practical Guide for Novice Investigators,” The Qualitative Report, Vol. 15 (3), 754-760.
     Web sites
     http://taiwan.net.tw
     http://taiwanindustry.tier.org.tw
     http://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp
     http://www.visitanicaragua.com
     http://www.nicaragua.com
     http://english.moe.gov.tw
描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
97924020
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097924020
資料類型 thesis
dc.contributor.advisor Liu, Hsiao Lanen_US
dc.contributor.author (作者) 徐凱玲zh_TW
dc.contributor.author (作者) Kelineth Victoria Siu Hebberten_US
dc.creator (作者) 徐凱玲zh_TW
dc.creator (作者) Kelineth Victoria Siu Hebberten_US
dc.date (日期) 2012en_US
dc.date.accessioned 2-十二月-2013 17:52:15 (UTC+8)-
dc.date.available 2-十二月-2013 17:52:15 (UTC+8)-
dc.date.issued (上傳時間) 2-十二月-2013 17:52:15 (UTC+8)-
dc.identifier (其他 識別碼) G0097924020en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/62026-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description (描述) 97924020zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions.
     As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.
     Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image		en_US
dc.description.tableofcontents Acknowledgment iii
     Abstract iv
     Table of Contents v
     List of Figures vii
     List of Tables viii
     Chapter 1 Introduction 1
     1.1 Research Background 1
     1.2 Research Motivation 2
     1.3 Research Objectives 2
     1.4 Limitations 4
     Chapter 2 Literature Review 5
     2.1 Does Taiwan have the capabilities to attract potential visitors from Nicaragua for leisure or tourism? 5
     2.1.1 The importance of tourism 5
     2.2.2 Destination image and reputation 7
     2.1.3 Different strategies of advertisements 9
     2.1.4 Creating jobs for the future 10
     2.2 Why would potential visitors from Nicaragua choose Taiwan as a tourist destination? 12
     2.2.1 Travel behavior characteristics 12
     2.2.2 Attractions to attract tourist 13
     2.2.3 General Characteristics of Nicaraguan tourists (Osland et al. (2007) 14
     2.2.4 Cultural differences between Nicaragua and Taiwan 15
     2.2.5 Other considerations to penetrate the Nicaraguan outbound market (Osland et al. (2007) 17
     Chapter 3 Research Methodology 18
     3.1 Research approach 18
     3.2 Literature Review 18
     3.3 Research strategy 19
     3.4 Data Collection 20
     3.5 Methodology problems 20
     Chapter 4 Results Analysis 23
     4.1 Does Taiwan have the capabilities to attract potential visitors from Nicaragua for leisure or tourism? 24
     4.1.1 Interviewee 5 24
     4.1.2 Interviewee 2 26
     4.1.3 Interviewee 4 26
     4.2 Why would visitors from Nicaragua choose Taiwan as a tourist destination? 27
     4.2.1 Interviewee 1 27
     4.2.2 Interviewee 6 28
     4.3 Summary 28
     Chapter 5 Conclusion and Suggestion 30
     5.1 Major Findings 30
     5.2 Limitations 32
     5.3 Future Research 33
     References 34
     Appendix 37
     
     List of Figures
     Figure 1 International Tourist Arrivals 6
     Figure 2 Inbound Travelers by country in the Asia-Pacific Region 2004-2008 (Source: Department of Investment services: MOEA) 6
     Figure 3 World Inbound Tourism: International Tourist Arrivals, 2011 (Millions) 7		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097924020en_US
dc.subject (關鍵詞) Nicaraguazh_TW
dc.subject (關鍵詞) Tourismzh_TW
dc.subject (關鍵詞) Tourist attractionzh_TW
dc.subject (關鍵詞) Tourist destinationzh_TW
dc.subject (關鍵詞) Destination imagezh_TW
dc.subject (關鍵詞) Nicaraguaen_US
dc.subject (關鍵詞) Tourismen_US
dc.subject (關鍵詞) Tourist attractionen_US
dc.subject (關鍵詞) Tourist destinationen_US
dc.subject (關鍵詞) Destination imageen_US
dc.title (題名) 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略zh_TW
dc.title (題名) uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourismen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. BIZAN, A. H. (2009), “Tourism marketing in Libya a between reality and ambitions,” Unpublished PhD Dissertation, University of West-Hungary, Faculty of Economics, Hungary.
     2. BURNEY, A. M. S. (2008), “Inductive and Deductive Research Approach,” Department of Computer Science, University of Karachi, Accessed on January 2012 http://www.drburney.net/INDUCTIVE%20&%20DEDUCTIVE%20RESEARCH%20APPROACH%2006032008.pdf
     3. CROMPTON, J. L. (1979), “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image,” Journal of Travel Research, Vol. 17, 18-23.
     4. ERAQI, I. M. AND ABD-ALLA, G. (2008), “Information Systems and Tourism Marketing: New Challenges for Tourism Business Sector in Egypt,” Information Technology in Hospitality, Vol. 5, 1-13.
     5. FAKEYE, P.C. AND CROMPTON, J. L. (1991), “Image Differences between Prospective, First-Time and Repeat Visitors to the Lower Rio Grande Valley,” Journal of Travel Research, Vol. 30(2), 10-16.
     6. HANCOCK, B. (2002), “An introduction to Qualitative Research,” Division of General Practice, University of Nottingham, Accessed on January 2012 http://faculty.cbu.ca/pmacintyre/course_pages/MBA603/MBA603_files/IntroQualitativeResearch.pdf
     7. JENKINS, H. O. (1999), “Understanding and Measuring Tourist Destination Images,” International Journal of Tourism Research, Vol. 1, 1-15.
     8. KESTER, G. C. J. (2012),“2011 International Tourism Results and Prospects for 2012,” Accessed on March, 2012 http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_hq_fitur12_jk_2pp_0.pdf
     9. KOTLER, O., HAIDER, D. H., AND REIN, Y. (1993), “Marketing Places: Attracting investment, industry and Tourism to cities, state and nations, New York: The Free Press.
     10. LILJEDAHL, J. (2010), “Using place branding to attract tourists and residents to Swedish regions,” Unpublished Master Thesis, Department of Business Administration and Social Sciences, Luleå University of Technology, Sweden.
     11. LIN, C-Y. AND CHANG, C-J. (2008), “Taiwan’s Image as a Tourist Destination,” Unpublished Master Thesis, Department of Applied Foreign languages, Chaoyang University of Technology, Taiwan.
     12. LIU, Y-L. AND KO, P-F. (2011), “A visitor-focused study of tourism attraction in Taiwan: Empirical evidence from outbound Chinese tourists,” Journal of Hospitality Management and Tourism, Vol. 2 (2), 22-23.
     13. MA, Y-T. AND CRESTAN, A. (2009), “Taiwan’s Challenges for Significant International Tourism Market Growth,” Proceedings of the 10th International Digital Government Research Conference, 272-276.
     14. MIDDLETON, V. T. C. (1994), Tourism Marketing and Management Handbook,” Hempel Hempstead: Prentice Hall, 573-576.
     15. OSLAND, S. J., DE FRANCO, S. AND OSLAND, A. (2007), “Organizational implications of Latin American Culture: lessons for the expatriate manager,” Economia e Gestao, Vol. 7, 1–178.
     16. REISINGER, Y. (2009), “International Tourism: Cultures and Behavior,” Elsevier Inc., U.S.A.
     17. SEATION, A. V. AND BENEIT, M. M. (1996), “Marketing tourism products, concepts, issues, cases,” London: International Thomas Business Press.
     18. TURNER III, W. D. (2010), “Qualitative Interview Design: A Practical Guide for Novice Investigators,” The Qualitative Report, Vol. 15 (3), 754-760.
     Web sites
     http://taiwan.net.tw
     http://taiwanindustry.tier.org.tw
     http://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp
     http://www.visitanicaragua.com
     http://www.nicaragua.com
     http://english.moe.gov.tw		zh_TW