| dc.contributor | 國立政治大學 | en_US |
| dc.contributor | 廣播與電視學研究所 | en_US |
| dc.creator (作者) | 徐孟延;邱琬淇 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 19-十二月-2013 14:41:42 (UTC+8) | - |
| dc.date.available | 19-十二月-2013 14:41:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 19-十二月-2013 14:41:42 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/62799 | - |
| dc.description.abstract (摘要) | 本研究旨在針對收看紀實娛樂類型頻道的閱聽人，探討其從選擇頻道的動機、收視行為，至詮釋之收視脈絡整體過程。以電視節目選擇理論與接收分析作為分析依據，並將整體研究放大至全球化閱聽人的視野。運用深度訪談的方法，去探究紀實娛樂頻道的魅力何在。研究發現閱聽人選擇「頻道」的動機，能以電視節目選擇理論作為對應，而在日常生活中也出現了延伸節目文本意涵的行為表現，最後在整體頻道形象以及節目內容接收度的部分，閱聽人有相同也有相異的詮釋結果，卻普遍產生對紀實娛樂頻道「優勢解讀」的現象。 | en_US |
| dc.description.abstract (摘要) | This article attempts to find out the motivation of how the audience choosing "nonfiction entertainment" (genre) channel, exploring their reception, and analysis their self-interpretation about programs. Through depth-interviewing method, we found that using "Television program theory" for explaining the audience`s choice is applicable. Besides, we noticed that watching those programs influenced the audiences` daily life. Most of all, each audience had different viewing interpretation, and generally from analyzing their expression we discovered that "preferred reading" indeed affected the audience. | en_US |
| dc.format.extent | 544022 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 中華傳播學會年會研討會 | en_US |
| dc.subject (關鍵詞) | 紀實娛樂（類型）頻道;電視節目選擇理論;接收分析;閱聽人;全球化閱聽人 | en_US |
| dc.subject (關鍵詞) | nonfiction entertainment(genre) channel; Television program choice theory; Reception analysis; the audience under globalization | en_US |
| dc.title (題名) | 紀實娛樂頻道魅力何在？ 探析閱聽人的收視過程：選擇、接收與詮釋 | zh_TW |
| dc.title.alternative (其他題名) | Exploring `Nonfiction Entertainment` channel: An audience perspective analysis | en_US |
| dc.type (資料類型) | conference | en |
