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題名 銷售通路汽車車體險損失率之影響
其他題名 The Impact of Distribution Channel on the Loss Ratio for Auto Physical Damage Insurance
作者 王儷玲;薛國平;陳麗如
Jennifer L. Wang;Syue,Guo-Ping ;Chen,Lih-Ru
貢獻者 風管系
關鍵詞 銷售通路;汽車車體損失保險;理賠機率;損失率;羅吉斯迴歸分析
Distribution Channels; Auto Physical Damage Insurance;Probabilities of Loss, Loss Rati; Logistic Regression
日期 2007-11
上傳時間 4-三月-2014 17:06:35 (UTC+8)
摘要 本研究探討不同行銷通路如何影響汽車車體損失險之理賠機率與損失率,並以羅吉斯迴歸方法進行實證分析,研究發現透過金融機構通路銷售的車體險,其出險理賠機率與損失率皆較一般業務通路低,是良質業務來源,產險公司若能透過策略聯盟、金融服務集團、合資等方式加強銀行通路販售產險商品,並設法減少通路與消費者勾結的問題,將對提升汽車車體保險的損失率應有正面影響。本研究實證結果有助於產險業擬訂通路策略、費率與核保之參考。
This paper examines how different distribution channels affect the probabilities of loss and loss ratio for auto physical damage insurance. We conduct a logistic regression analysis and the results suggest that the auto physical damage insurance sold from financial intermediates channel exhibit lower probabilities of loss and loss ratio than those from the direct writers. This implies that property-liability insurance firms can improve their underwriting profit through integrated marketing with financial intermediates. In addition, the findings of this paper may provide property-liability insurance firms with useful insights to revise their strategies of underwriting and pricing.
關聯 風險管理學報, 9(3), 211-244
資料類型 article
dc.contributor 風管系en_US
dc.creator (作者) 王儷玲;薛國平;陳麗如zh_TW
dc.creator (作者) Jennifer L. Wang;Syue,Guo-Ping ;Chen,Lih-Ruen_US
dc.date (日期) 2007-11en_US
dc.date.accessioned 4-三月-2014 17:06:35 (UTC+8)-
dc.date.available 4-三月-2014 17:06:35 (UTC+8)-
dc.date.issued (上傳時間) 4-三月-2014 17:06:35 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/64441-
dc.description.abstract (摘要) 本研究探討不同行銷通路如何影響汽車車體損失險之理賠機率與損失率,並以羅吉斯迴歸方法進行實證分析,研究發現透過金融機構通路銷售的車體險,其出險理賠機率與損失率皆較一般業務通路低,是良質業務來源,產險公司若能透過策略聯盟、金融服務集團、合資等方式加強銀行通路販售產險商品,並設法減少通路與消費者勾結的問題,將對提升汽車車體保險的損失率應有正面影響。本研究實證結果有助於產險業擬訂通路策略、費率與核保之參考。en_US
dc.description.abstract (摘要) This paper examines how different distribution channels affect the probabilities of loss and loss ratio for auto physical damage insurance. We conduct a logistic regression analysis and the results suggest that the auto physical damage insurance sold from financial intermediates channel exhibit lower probabilities of loss and loss ratio than those from the direct writers. This implies that property-liability insurance firms can improve their underwriting profit through integrated marketing with financial intermediates. In addition, the findings of this paper may provide property-liability insurance firms with useful insights to revise their strategies of underwriting and pricing.en_US
dc.format.extent 554471 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) 風險管理學報, 9(3), 211-244en_US
dc.subject (關鍵詞) 銷售通路;汽車車體損失保險;理賠機率;損失率;羅吉斯迴歸分析en_US
dc.subject (關鍵詞) Distribution Channels; Auto Physical Damage Insurance;Probabilities of Loss, Loss Rati; Logistic Regressionen_US
dc.title (題名) 銷售通路汽車車體險損失率之影響zh_TW
dc.title.alternative (其他題名) The Impact of Distribution Channel on the Loss Ratio for Auto Physical Damage Insuranceen_US
dc.type (資料類型) articleen