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題名 What Drives Social Commerce: The Role of Social Support and Relationship Quality
作者 梁定澎
Liang, Ting-Peng ; Ho, Yi-Ting ; Li, Yu-Wen ; Turban, Efraim
貢獻者 資管系
關鍵詞 Participation continuance; relationship quality; social commerce; social support; Web site quality
日期 2011.12
上傳時間 12-五月-2014 16:21:56 (UTC+8)
摘要 Social commerce is emerging as an important platform in e-commerce, primarily due to the increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To understand the user`s social sharing and social shopping intention in social networking Web sites, we conducted an empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user`s intention of future participation in social commerce. The results indicate that both factors play a critical role. Social support and Web site quality positively influence the user`s intention to use social commerce and to continue using a social networking site. These effects are found to be mediated by the quality of the relationship between the user and the social networking Web site. Our findings not only help researchers interpret why social commerce has become popular, but also assist practitioners in developing better social commerce strategy.
關聯 International Journal of Electronic Commerce, 16(2), 69-90
資料類型 article
DOI http://dx.doi.org/10.2753/JEC1086-4415160204
dc.contributor 資管系en_US
dc.creator (作者) 梁定澎zh_TW
dc.creator (作者) Liang, Ting-Peng ; Ho, Yi-Ting ; Li, Yu-Wen ; Turban, Efraimen_US
dc.date (日期) 2011.12en_US
dc.date.accessioned 12-五月-2014 16:21:56 (UTC+8)-
dc.date.available 12-五月-2014 16:21:56 (UTC+8)-
dc.date.issued (上傳時間) 12-五月-2014 16:21:56 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/65967-
dc.description.abstract (摘要) Social commerce is emerging as an important platform in e-commerce, primarily due to the increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To understand the user`s social sharing and social shopping intention in social networking Web sites, we conducted an empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user`s intention of future participation in social commerce. The results indicate that both factors play a critical role. Social support and Web site quality positively influence the user`s intention to use social commerce and to continue using a social networking site. These effects are found to be mediated by the quality of the relationship between the user and the social networking Web site. Our findings not only help researchers interpret why social commerce has become popular, but also assist practitioners in developing better social commerce strategy.en_US
dc.format.extent 678307 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) International Journal of Electronic Commerce, 16(2), 69-90en_US
dc.subject (關鍵詞) Participation continuance; relationship quality; social commerce; social support; Web site qualityen_US
dc.title (題名) What Drives Social Commerce: The Role of Social Support and Relationship Qualityen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.2753/JEC1086-4415160204en_US
dc.doi.uri (DOI) http://dx.doi.org/10.2753/JEC1086-4415160204 en_US