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題名 Introduction to the Special Issue: A Research Framework for Social Commerce
作者 梁定澎
Liang, Ting-Peng; Turban, Efraim
貢獻者 資管系
關鍵詞 Research frameworks; social commerce; social media; social networking
日期 2011.12
上傳時間 12-五月-2014 16:22:35 (UTC+8)
摘要 The increased popularity of social networking sites, such as Linkedln, Facebook, and Twitter, has opened opportunities for new business models for electronic commerce, often referred to as social commerce. Social commerce involves using Web 2.0 social media technologies and infrastructure to support online interactions and user contributions to assist in the acquisition of products and services. Social media technologies not only provide a new platform for entrepreneurs to innovate but also raise a variety of new issues for e-commerce researchers that require the development of new theories. This could become one of the most challenging research arenas in the coming decade. The purpose of this introduction is to present a framework that integrates several elements in social commerce research and to summarize the papers included in this special issue. The framework includes six key elements for classifying social commerce research: research theme, social media, commercial activities, underlying theories, outcomes, and research methods. The proposed framework is valuable in defining the scope and identifying potential research issues in social commerce. We also explain how the papers included in this special issue fit into the proposed research framework.
關聯 International Journal of Electronic Commerce, 16(2), 5-13
資料類型 article
dc.contributor 資管系en_US
dc.creator (作者) 梁定澎zh_TW
dc.creator (作者) Liang, Ting-Peng; Turban, Efraimen_US
dc.date (日期) 2011.12en_US
dc.date.accessioned 12-五月-2014 16:22:35 (UTC+8)-
dc.date.available 12-五月-2014 16:22:35 (UTC+8)-
dc.date.issued (上傳時間) 12-五月-2014 16:22:35 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/65971-
dc.description.abstract (摘要) The increased popularity of social networking sites, such as Linkedln, Facebook, and Twitter, has opened opportunities for new business models for electronic commerce, often referred to as social commerce. Social commerce involves using Web 2.0 social media technologies and infrastructure to support online interactions and user contributions to assist in the acquisition of products and services. Social media technologies not only provide a new platform for entrepreneurs to innovate but also raise a variety of new issues for e-commerce researchers that require the development of new theories. This could become one of the most challenging research arenas in the coming decade. The purpose of this introduction is to present a framework that integrates several elements in social commerce research and to summarize the papers included in this special issue. The framework includes six key elements for classifying social commerce research: research theme, social media, commercial activities, underlying theories, outcomes, and research methods. The proposed framework is valuable in defining the scope and identifying potential research issues in social commerce. We also explain how the papers included in this special issue fit into the proposed research framework.en_US
dc.format.extent 760391 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) International Journal of Electronic Commerce, 16(2), 5-13en_US
dc.subject (關鍵詞) Research frameworks; social commerce; social media; social networkingen_US
dc.title (題名) Introduction to the Special Issue: A Research Framework for Social Commerceen_US
dc.type (資料類型) articleen