| dc.contributor | 國貿系 | en_US |
| dc.creator (作者) | 蕭丞傑;邱志聖 | zh_TW |
| dc.creator (作者) | Hsiao, Cheng-Chieh ; Chiou, Jyh-Shen | en_US |
| dc.date (日期) | 2012.12 | en_US |
| dc.date.accessioned | 25-六月-2014 16:12:04 (UTC+8) | - |
| dc.date.available | 25-六月-2014 16:12:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-六月-2014 16:12:04 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/66913 | - |
| dc.description.abstract (摘要) | Drawing upon social capital theory and social exchange theory, this study attempts to elaborate the effect of social capital on community loyalty in a virtual community by proposing and assessing a tripartite-process model. Online gaming communities were selected as the research context for testing the model. After collecting 347 usable responses from a globally leading Massive Multiplayer Online Game (MMOG), this study confirms that a player`s social capital in an online gaming community affects his or her community loyalty through normative, relational, and utilitarian processes. The results also show that resource accessibility has a positive impact on perceived game utility, which in turn affects community loyalty. Finally, we conclude with research limitations and theoretical and managerial implications. | en_US |
| dc.format.extent | 363125 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Decision Support Systems, 54(1), 750-757 | en_US |
| dc.subject (關鍵詞) | Social capital; Online community; Norm; Trust; Resource; Utility; Massive multiplayer online game | en_US |
| dc.title (題名) | The Effect of Social Capital on Community Loyalty in a Virtual Community: Test of a Tripartite-Process Model | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/j.dss.2012.09.003 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.dss.2012.09.003 | - |
