| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Jack Wu | en_US |
| dc.contributor.author (作者) | 梁克成 | zh_TW |
| dc.contributor.author (作者) | Christian Largaespada | en_US |
| dc.creator (作者) | 梁克成 | zh_TW |
| dc.creator (作者) | Christian Largaespada | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 1-七月-2014 12:11:09 (UTC+8) | - |
| dc.date.available | 1-七月-2014 12:11:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2014 12:11:09 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0100933037 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/67137 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933037 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | 在尼加拉瓜馬那瓜市建立機場與市區間之捷運服務的商業企劃書 | zh_TW |
| dc.description.abstract (摘要) | Business plan for a shuttle service between the airport and city downtown in Managua, Nicaragua. | en_US |
| dc.description.tableofcontents | 1. Nicaragua 11.1. Population 21.2. Economy 31.3. Tourism 51.4. The city of Managua 61.4.1. Urban Planning 61.4.2. Public Transportation 81.4.3. Managua International Airport 92. Market Analysis 152.1. Business Opportunity 152.2. Target Market Segmentation Strategy 152.3. Market Size 172.4. Market Survey 182.5. Competition Analysis 192.6. SWOT Analysis 213. The Company 233.1. Ownership and legal representation 233.2. Location and Facilities 233.3. Hours of Operation 243.4. Start-Up Summary 254. Aerobus Service 264.1. Description 264.1.1. Process Flowchart 264.1.2. Routes 274.1.3. Timetable 274.1.4. Fleet 284.1.5. Payment Methods 284.2. Competitive Comparison 294.3. Sourcing and Fulfillment 304.4. Technology 314.4.1. Maintenance 324.5. Further Services and Alliances 335. Strategy Implementation and Summary 355.1. Value Proposition 365.2. Competitive Edge 365.3. Marketing Strategy 375.3.1. Positioning Statement 375.3.2. Pricing Strategy 375.3.3. Promotion Strategy 395.4. Sales and Distribution Strategy 405.4.1. Sales Forecast 416. Management Summary 436.1. Organizational Chart 436.2. Management Team 436.2.1. Payroll, Headcount and Projections 457. Financial Plan 467.1. Break-Even Point 467.2. Projected Profit and Loss 487.3. Projected Balance Sheet 497.4. Projected Cash Flow 50Appendixes 51References 59 | zh_TW |
| dc.format.extent | 1722768 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933037 | en_US |
| dc.subject (關鍵詞) | 尼加拉瓜 | zh_TW |
| dc.subject (關鍵詞) | 馬那瓜市 | zh_TW |
| dc.subject (關鍵詞) | 機場 | zh_TW |
| dc.subject (關鍵詞) | 市區 | zh_TW |
| dc.subject (關鍵詞) | 捷運服務 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | Nicaragua | en_US |
| dc.subject (關鍵詞) | Managua | en_US |
| dc.subject (關鍵詞) | airport | en_US |
| dc.subject (關鍵詞) | city downtown | en_US |
| dc.subject (關鍵詞) | shuttle servic | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.title (題名) | 在尼加拉瓜馬那瓜市建立機場與市區間之捷運服務的商業企劃書 | zh_TW |
| dc.title (題名) | Business plan for a shuttle service between the airport and city downtown in Managua, Nicaragua. | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Nearshore, Executive Alliance, “Latin America Site Intelligence Report: Nicaragua Report”, available on: http://www.nearshoreexecutives.com/wp-content/uploads/2012/11/LASIR.Nicaragua.FINAL_.110612.pdfManagua City Government, “General Statistics”, available on: http://www.managua.gob.niUnited Nations Fund for Children (UNICEF), “Health Statistics by Country – Nicaragua”, available on: http://www.unicef.org/infobycountry/nicaragua_statistics.htmlCentral Bank of Nicaragua, “2013 Annual Report”, March 2014International Monetary Fund (IMF), “Staff Report, Press Release on the Executive Board Discussion, Statement by the Executive Director for Nicaragua”, December 2013Nicaraguan Agency for Investment Promotion (ProNicaragua), “Country Facts”, available on: http://www.pronicaragua.orgLa Prensa, “Venta de Autos Mejora un 11%”, January 2014Instituto Nicaraguense de Turismo (INTUR), “Boletín de Estadísticas Turisticas 2012”, available on: www.intur.gob.ni/DOCS/ESTADISTICAS/Boletin_Estadisticas2012.pdfSmall Hotels Association of Nicaragua (HOPEN), available on: http://www.hotelesdenicaragua.coLa Prensa, “Managua explota sobre ruedas”, available on: http://m.laprensa.com.ni/reportajes-especiales/177860 Instituto Nicaraguense de Energia (INE), “Precios Máximos Oficiales al Consumidor de GLP”, available on http://www.ine.gob.ni/DGH/estadisticas/2014/RES_precios_2014.pdf | zh_TW |
