| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Jack Wu | en_US |
| dc.contributor.author (作者) | 葛蘭特 | zh_TW |
| dc.contributor.author (作者) | Grant Edward Leach | en_US |
| dc.creator (作者) | 葛蘭特 | zh_TW |
| dc.creator (作者) | Grant Edward Leach | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 1-七月-2014 12:11:22 (UTC+8) | - |
| dc.date.available | 1-七月-2014 12:11:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2014 12:11:22 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0101933037 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/67138 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 101933037 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | Short of dramatic protests, Chinese citizens do not have much recourse against unscrupulous manufacturing companies who produce defective or unsafe products. The Great Wall web and app based platform empowers Chinese citizens to hold manufacturers accountable for the true costs of their own neglectful and sometimes endangering conduct. The Great Wall corrects the injustice of companies passing the costs of their negligence on to consumers while reaping unmitigagted profits. The Great Wall achieves this by offering a suite of services and tools that effectively unites similary affected consumers, aggregates their legal retainer fees thereby reducing the costs associated with legal proceedings and connects them with legal representation that will facilitate highly efficient legal negotiations on their behalves. The Great Wall is the first non-profit social venture supporting the Chinese Government’s efforts to foster accountability among manufacturers and meet the demand for a safer and higher quality marketplace for the Chinese population. Key Words: Non-profit social venture, Manufacturer negligence, Accountability, Consumer rights, Legal retainer, Mainland China. | en_US |
| dc.description.tableofcontents | 1 Executive Summary 11.1. Introduction 11.2. Mission Statement 21.3. Market Analysis 31.4. Objectives 31.5. Financial Projections 41.6 Organization Summary 42 Sector and Organization Overview 52.1. Quality Climate in China 52.2. Manufacturing Industry Status 52.3. Legal Industry Status 62.4 The Great Wall Organization Overview 62.4.1 What We do for Citizens 62.4.2 What We do for Law Firms 72.4.3 What We do for the Chinese Domestic Market 73 Organizational Strategy and Competitive Advantage 83.1. Differentiation Strategy 83.1.1. Notification Service 83.1.2. Consumer Aggregation 83.1.3. Cost Efficiency 83.1.4. Case Lead Generation for Law Firms 93.2. Competitive Advantage 93.2.1. Few Internal Hurdles 93.2.2. Great User Experience 93.2.3. High Exit Barrier 103.3. Competitors 103.3.1. Pre-Manufacture Competitors 113.3.2. Pre-Purchase Competitors 113.3.3 Post-Purchase Competitors 114 Market Analysis 134.1. Market Size Determination 134.2. Market Trends 154.3. Target Market 174.4. SWOT Analysis 194.5. Marketing Plan 194.5.1. Positioning Strategy 194.5.2. Unique Selling Proposition 204.5.3. Pricing Strategy 204.5.4. Promotional Mix 214.5.4.1 Advertisement 214.5.5. Public Relations 224.5.6. Integrated Marketing Communications 235 Operations Plan 245.1. Mobile App/Web Based Platform Models in Detail 245.2. User Platform 245.3. Lodging an Official Complaint 265.4. Law Firm(s) Portal 295.5. Potential for Future Services 305.6. Potential for Additional Revenue Stream 306 Management Team 316.1. Chief Executive Officer 316.2. Chief Operating Officer 326.3. Chief Administrative Officer 326.4. Chief Financial Officer 336.5. Management Team Gaps 337 Financial Projections 347.1. Important Assumptions 347.2. Source & Use of the Funds 347.3. Revenue Model 357.3.1. Revenue from consumers 357.3.2. Revenue from Member Law Firms 367.4. Expenses 377.4.1 Website and App Development 377.4.2. Domain Name 377.4.3. Rental of Server/Storage 377.4.4. SG&A Costs 387.4.5. Salary and Wages 387.4.6. Administrative Costs 387.4.7. Commission Fees to Third Party Escrow Account 397.4.8. Taxes 397.4.9 Income Statement Projection 40References 41 | zh_TW |
| dc.format.extent | 328141 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0101933037 | en_US |
| dc.subject (關鍵詞) | 中國 | zh_TW |
| dc.subject (關鍵詞) | 保護平台 | zh_TW |
| dc.subject (關鍵詞) | China | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | The Great Wall:中國之消費者保護平台 | zh_TW |
| dc.title (題名) | Business Plan for the Great Wall Platform | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Want China Times. (2011). Siemens China responds to fridge-smashing protesters.Retrieved May 10th, 2014, from http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20111206000092&cid=12062. TECHINASIA. (2013). CNNIC Report: China Now Has 564 Million Internet Users, More Than Half are on Weibo. Retrieved May 12th, 2014, from http://www.techinasia.com/cnnic-report-2012-china-internet-users-weibo-stats/3. Wikipedia. (2014). List of PRC administrative divisions by GDP per capita. Retrieved April 12th, 2014, from http://en.wikipedia.org/wiki/List_of_PRC_administrative_divisions_by_GDP_per_capita4. David Fenwick, Tugrul U. Daim, Ibrahim Iskin, Yasser Dahlawi, (2010) "Exploring the influence of cultural elements on Chinese manufacturing quality", Journal of Technology Management in China, Vol. 5 Iss: 2, pp.141 - 1575. Statista. (2014). Number of Lawyers in China between 2005 and 2012. Retrieved April 12th, 2014 from http://www.statista.com/statistics/224787/number-of-lawyers-in-china/6. Forbes. (2014). Tencent WeChat and SINA Weibo: The Frenemies of the Chinese Mobile Space.Retrieved April 21, 2014 from http://www.forbes.com/sites/junhli/2014/04/16/tencent-wechat-and-sina-weibo-the-frenemies-of-the-chinese-mobile-space/7. National Bureau of Statistics of the People’s repubic of China. (2014) retrieved April 12th, 2014 from http://www.stats.gov.cn/tjsj/ | zh_TW |
