dc.contributor.advisor | 何小台 | zh_TW |
dc.contributor.advisor | Ho, Chestor | en_US |
dc.contributor.author (Authors) | 林雨青 | zh_TW |
dc.contributor.author (Authors) | Lin, Yu Ching | en_US |
dc.creator (作者) | 林雨青 | zh_TW |
dc.creator (作者) | Lin, Yu Ching | en_US |
dc.date (日期) | 2013 | en_US |
dc.date.accessioned | 14-Jul-2014 14:01:00 (UTC+8) | - |
dc.date.available | 14-Jul-2014 14:01:00 (UTC+8) | - |
dc.date.issued (上傳時間) | 14-Jul-2014 14:01:00 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0999330081 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/67513 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
dc.description (描述) | 99933008 | zh_TW |
dc.description (描述) | 102 | zh_TW |
dc.description.abstract (摘要) | 藝術經紀與導覽的商業模式研究 | zh_TW |
dc.description.abstract (摘要) | Research on business model of art agency and art tour originates from my passion for art. This passion intrigues me to construct a gateway to understanding the ongoing development of art in Taiwan. The origin of the idea is to design a business model for art services combining art agency and art tour after keen observation of the paradigm shift from manufacturing sectors to service- oriented sector and by diligent practice on innovative art services. Catering to the niche art market, this type of creative art service may not only create a new trend but also inspire more possibilities for art industries.Keywords: Art agency, Art agency, Art tour, Culture industry, Evaluation of artwork, Featured tour | en_US |
dc.description.tableofcontents | 1. Introduction 11.1. Purpose of the Study 21.2. Definition 31.2.1. Definition of Art Agency 31.2.2. Definition of Art Tour 31.3. Limitation and Disclaimer 32. Theoretical Background 42.1. Overview of Taiwan Visual Art Market 52.2. Overview of Taiwan Featured Travel 62.3. 2013 Gallery Week Survey 83. Objective 134. Method 144.1. Art Agency Research 144.1.1. Art Exhibition-Theo Marmolejo 154.1.2. Art Participation- Guillaume Hebert 254.1.3. Art Dealing Research 264.2. Art Tour Research 284.2.1 Art Tour Via Travel Agency 344.3 Combination of Art Agency and Art Tour 395. Specialized Market for Creative Art Service in Taiwan 405.1. Content & Form 415.2. Channel & Media 426. Possible Entrepreneur Opportunity 446.1. Creative Art Agency and Art Tour-Lifetistic Illustration 456.2. Marketing Strategy for Art Agency and Art Tour 466.3. Financial Returns of the Art Agency and Art Tour 476.3.1. Specific Financial Data for the Art Agency 476.3.2. Specific Financial Data for the Art Tour 476.4. Critic and Suggestion from Experts 496.4.1. Critic from Kaohsiung Fine Art Museum President, Mr.Hsieh 496.4.2. Critic from Lion Travel Vice President, Mr. Chen 496.4.3. Critic from Artist, Mr.Chen Chun-Hao 497. Updated Travel Plan for Art Agency and Art Tour 508. Conclusion 57Reference 58 | zh_TW |
dc.format.extent | 9395798 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0999330081 | en_US |
dc.subject (關鍵詞) | 藝術經紀 | zh_TW |
dc.subject (關鍵詞) | 藝術導覽 | zh_TW |
dc.subject (關鍵詞) | Art Agent | en_US |
dc.subject (關鍵詞) | Art Tour | en_US |
dc.title (題名) | 藝術經紀與導覽的商業模式研究 | zh_TW |
dc.title (題名) | Research on Business Model of Art Agent and Art Tour | en_US |
dc.type (資料類型) | thesis | en |
dc.relation.reference (參考文獻) | 1. Chipp, Herschel B. 現代藝術理論.2. Danto, Arthur. 1964. “The Artworld.” American Philosophical Association 61(19): 571–84.3. Derek, Robbins. 2010. Bourdieu and Culture. Sage.4. Peter Adey. 2009. Mobility (Key Ideas in Geography). 1st ed. Routledge.5. Rick Battistoni . 2002. Civic Engagement Across the Curriculum . Campus Compact.http://www.apa.org/education/undergrad/civic-engagement.aspx.6. Weitz, Morris. 1964. “The Role of Theory in Aesthetics.” In Philosophy of the arts,.7. Hertog & Bilderbeek, 19998. 殷曼楟. 2009. “藝術界”理論建構及其現代意義. 社會科學文獻出版社.9. 2013 Gallery week official website: http://www.galleryweek.tw/10. 藝術慣例與藝術圈:喬治‧迪基 http://chianweilee.blogspot.tw/2010/11/blog-post.html11. 台北市立美術館 Taipei Fine Arts Museum http://www.tfam.museum/12. 台北當代藝術館Museum of Contemporary Art www.mocataipei.org.tw/13. 影響力藝術中心 X power gallery http://www.xpgallery.com.tw/14. 新畫廊 Nou gallery http://blog.sina.com.tw/leisureart/15. 非池中藝術網 Art Emperor http://artemperor.tw/16. 2.2010台北藝術博覽會 2010 Taipei Art Expohttp://www.artsdealer.net/ | zh_TW |