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題名 新創子公司初期階段影響績效之關鍵因素研究
THE RESEARCH ON THE KEY FACTORS OF PERFORMANCE IN THE INITIAL STAGE OF THE NEW SUBSIDIARY作者 王國華 貢獻者 郭炳伸
王國華關鍵詞 新創子公司
社會交換理論
關鍵影響因素
new enterprise
social exchange theory
key impact factor日期 2013 上傳時間 25-八月-2014 15:17:37 (UTC+8) 摘要 根據經濟部中小企業處每年公布的中小企業白皮書中顯示，台灣新創企業每年約為九至十萬家左右，這樣的數據呈現出台灣新創企業經濟活動的潛力，但相關分析指出在新創公司的前五年內，有許多以失敗收場的例子，另外由過去的文獻中發現，雖已有許多相關的研究，但企業位於不同的成長階段中，該面對的事物也有所不同，因此不同階段的關鍵影響因素也不盡相同，因此本研究鎖定新創子公司位於初期階段時，分析影響企業績效之關鍵因素。\n本研究在資料蒐集方面，針對高階管理者以立意抽樣的問卷調查方式進行蒐集，範圍涵蓋電子業、資訊業、旅遊業、餐飲業、建築業、纺織業、食品業、汽車零件業和網路通訊業，共計58份有效問卷，最後並透過統計手法，整理並歸納出創業初期階段績效的關鍵影響因素。本研究結果發現，各企業在面臨須創立子公司時，時最主要的考量有三點，分別為溝通、投機行為與經營能力，其中又以投機行為的影響為最大，希望能提供後續創業者參考以提升成功之機會。 參考文獻 中文部分\n王裕淵、游世揚、黃文政，2006。網路拍賣平台上創業機會之研究. 工業科技與管理, 1, 125-134.\n余倩文，2013。創業環境與個人創業成功關鍵因素分析之研究－以創業楷模得主為例，國立政治大學碩士論文。\n陳璟霖，2011。團結力量大：供應鏈關係治理之探討-社會交換理論與資源基礎觀點，銘傳大學碩士論文。\n楊美雲，2011。以社會交換理論探討組織跨地域團隊知識分享之個案研究，屏東科技大學碩士論文。\n \n英文部分\nAnderson, J. C. & Narus, J. A. (1990). A model of distributor firm and Manufacturer firm working partnerships. Journal of Marketing, 54(1), 42-58.\nBeldad, A., De Jong, M. & Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust, Computers in Human Behavior, 26(5), 857-869.\nBlau, P. M. (1964). Exchange and power in social life, Transaction Publishers, New York: John Wiley and Sons.\nCallahan, J., & Muegge, S. (2003). Venture capital’s role in innovation: issues, research and stakeholder interests. The international handbook on innovation, 641-663.\nChesbrough, Henry W. (2002). Making sense of Corporate Venture Capital. MA. Harvard Business Review.\nCho, J., & Lee, J. (2012). Initial Public Offerings, Earnings Management and Venture Capital: Evidence in Bull and Bear Market Conditions. Earnings Management and Venture Capital: Evidence in Bull and Bear Market Condition.\nCronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16 (3): 297–334\nEmerson, R. M. (1976). Social exchange theory. Annual review of sociology, 335-362.\nGarbarino, E. & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.\nGefen, D. & Straub, D. W. (2004). Consumer trust in B2C e-commerce and importance of social presence: Experiments in e-products and e-services. Omega, 32(6), 407-424.\nGuieford, J. P. (1965). Fundamental Statistics in Psychology and Education (4thed.), New York: McGram-Hill.\nHamao, Y., Packer, F., & Ritter, J. R. (2000). Institutional affiliation and the role of venture capital: Evidence from initial public offerings in Japan. Pacific-Basin Finance Journal, 8(5), 529-558.\nHomans, G. C. (1958). Social behavior as exchange. American journal of sociology, 597-606.\nJohnson, P. (1986). New firms: An economic perspective. London: Allen and Unwin.\nKogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization science, 3(3), 383-397.\nLarson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange relationships. Administrative Science Quarterly, 37(1), 76-104.\nLarson, J. (1995). Sweet Charity, American Demographics, 68-72.\nMeyer, T. (2007). The Public Sector`s Role in the Promotion of Venture Capital Markets. Available at SSRN 1019988.\nMohr, J. & Spekman, R. (1994). Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques. Strategic Management Journal, 15(2), 135-152.\nMorgan, R. M. & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.\nPressey, A. D. & Mathews, B. P. (1998). Relationship marketing and retailing: Comfortable bedfellows? Customer Relationship Management, 1(1), 39-53.\nSapienza, H. J. & Korsgaard, M. A. (1996). Procedural justice in entrepreneur-investor relations. Academy of Management Journal, 39(3), 544-574.\nSharma, N. & Patterson, P. G. (1999). The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services. The Journal of Services Marketing, 13(2), 151-170.\nSingh, J. & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of Marketing Science, 28(1), 150-167.\nTax, S. S., Brown, S. W., & Chandrashekaran, M. (1998).Customer evaluations of service complaint experience: Implications for relationship marketing. Journal of Marketing, 62(2), 60-76.\nThibaut, J. W. and Kelley, H. H. (1959). The social psychology of groups, New York: Wiley.\nTuominen, P. (1999). Episodes and bonds in investor relationships. Scandinavian Journal of Management, 15, 269-288.\nYoung-Ybarra, C. & Wiersema, M. (1999). Strategic flexibility in information technology alliances: The influence of transaction cost economics and social exchange theory. Organization Science, 10(4), 439-459. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932022
102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100932022 資料類型 thesis dc.contributor.advisor 郭炳伸 zh_TW dc.contributor.author (作者) 王國華 zh_TW dc.creator (作者) 王國華 zh_TW dc.date (日期) 2013 en_US dc.date.accessioned 25-八月-2014 15:17:37 (UTC+8) - dc.date.available 25-八月-2014 15:17:37 (UTC+8) - dc.date.issued (上傳時間) 25-八月-2014 15:17:37 (UTC+8) - dc.identifier (其他 識別碼) G0100932022 en_US dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=77636 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 100932022 zh_TW dc.description (描述) 102 zh_TW dc.description.abstract (摘要) 根據經濟部中小企業處每年公布的中小企業白皮書中顯示，台灣新創企業每年約為九至十萬家左右，這樣的數據呈現出台灣新創企業經濟活動的潛力，但相關分析指出在新創公司的前五年內，有許多以失敗收場的例子，另外由過去的文獻中發現，雖已有許多相關的研究，但企業位於不同的成長階段中，該面對的事物也有所不同，因此不同階段的關鍵影響因素也不盡相同，因此本研究鎖定新創子公司位於初期階段時，分析影響企業績效之關鍵因素。\n本研究在資料蒐集方面，針對高階管理者以立意抽樣的問卷調查方式進行蒐集，範圍涵蓋電子業、資訊業、旅遊業、餐飲業、建築業、纺織業、食品業、汽車零件業和網路通訊業，共計58份有效問卷，最後並透過統計手法，整理並歸納出創業初期階段績效的關鍵影響因素。本研究結果發現，各企業在面臨須創立子公司時，時最主要的考量有三點，分別為溝通、投機行為與經營能力，其中又以投機行為的影響為最大，希望能提供後續創業者參考以提升成功之機會。 zh_TW dc.description.tableofcontents 目錄\n摘要 i\nAbstract ii\n目錄 iii\n表目錄 iv\n圖目錄 v\n第一章、緒論 1\n第一節 研究背景與動機 1\n第二節 研究目的 2\n第三節 研究流程 3\n第四節 研究範圍與對象 4\n第五節 研究限制 4\n第二章、文獻探討 5\n第一節 社會交換理論 5\n第二節 新創子公司之定義與型態 7\n第三節 影響創業績效之因素與研究假說 10\n第三章、研究方法 13\n第一節 操作型定義 13\n第二節 研究設計 14\n第四章、資料分析與討論 16\n第一節 敘述性統計 16\n第二節 信度分析 18\n第三節 資料分析 21\n第四節 綜合討論 29\n第五節 管理意涵 32\n第五章、結論與建議 35\n參考文獻 37\n附錄 42 zh_TW dc.format.extent 562791 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100932022 en_US dc.subject (關鍵詞) 新創子公司 zh_TW dc.subject (關鍵詞) 社會交換理論 zh_TW dc.subject (關鍵詞) 關鍵影響因素 zh_TW dc.subject (關鍵詞) new enterprise en_US dc.subject (關鍵詞) social exchange theory en_US dc.subject (關鍵詞) key impact factor en_US dc.title (題名) 新創子公司初期階段影響績效之關鍵因素研究 zh_TW dc.title (題名) THE RESEARCH ON THE KEY FACTORS OF PERFORMANCE IN THE INITIAL STAGE OF THE NEW SUBSIDIARY en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 中文部分\n王裕淵、游世揚、黃文政，2006。網路拍賣平台上創業機會之研究. 工業科技與管理, 1, 125-134.\n余倩文，2013。創業環境與個人創業成功關鍵因素分析之研究－以創業楷模得主為例，國立政治大學碩士論文。\n陳璟霖，2011。團結力量大：供應鏈關係治理之探討-社會交換理論與資源基礎觀點，銘傳大學碩士論文。\n楊美雲，2011。以社會交換理論探討組織跨地域團隊知識分享之個案研究，屏東科技大學碩士論文。\n \n英文部分\nAnderson, J. C. & Narus, J. A. (1990). A model of distributor firm and Manufacturer firm working partnerships. Journal of Marketing, 54(1), 42-58.\nBeldad, A., De Jong, M. & Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust, Computers in Human Behavior, 26(5), 857-869.\nBlau, P. M. (1964). Exchange and power in social life, Transaction Publishers, New York: John Wiley and Sons.\nCallahan, J., & Muegge, S. (2003). Venture capital’s role in innovation: issues, research and stakeholder interests. The international handbook on innovation, 641-663.\nChesbrough, Henry W. (2002). Making sense of Corporate Venture Capital. MA. Harvard Business Review.\nCho, J., & Lee, J. (2012). Initial Public Offerings, Earnings Management and Venture Capital: Evidence in Bull and Bear Market Conditions. Earnings Management and Venture Capital: Evidence in Bull and Bear Market Condition.\nCronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16 (3): 297–334\nEmerson, R. M. (1976). Social exchange theory. Annual review of sociology, 335-362.\nGarbarino, E. & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.\nGefen, D. & Straub, D. W. (2004). Consumer trust in B2C e-commerce and importance of social presence: Experiments in e-products and e-services. Omega, 32(6), 407-424.\nGuieford, J. P. (1965). Fundamental Statistics in Psychology and Education (4thed.), New York: McGram-Hill.\nHamao, Y., Packer, F., & Ritter, J. R. (2000). Institutional affiliation and the role of venture capital: Evidence from initial public offerings in Japan. Pacific-Basin Finance Journal, 8(5), 529-558.\nHomans, G. C. (1958). Social behavior as exchange. American journal of sociology, 597-606.\nJohnson, P. (1986). New firms: An economic perspective. London: Allen and Unwin.\nKogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization science, 3(3), 383-397.\nLarson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange relationships. Administrative Science Quarterly, 37(1), 76-104.\nLarson, J. (1995). Sweet Charity, American Demographics, 68-72.\nMeyer, T. (2007). The Public Sector`s Role in the Promotion of Venture Capital Markets. Available at SSRN 1019988.\nMohr, J. & Spekman, R. (1994). Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques. Strategic Management Journal, 15(2), 135-152.\nMorgan, R. M. & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.\nPressey, A. D. & Mathews, B. P. (1998). Relationship marketing and retailing: Comfortable bedfellows? Customer Relationship Management, 1(1), 39-53.\nSapienza, H. J. & Korsgaard, M. A. (1996). Procedural justice in entrepreneur-investor relations. Academy of Management Journal, 39(3), 544-574.\nSharma, N. & Patterson, P. G. (1999). The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services. The Journal of Services Marketing, 13(2), 151-170.\nSingh, J. & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of Marketing Science, 28(1), 150-167.\nTax, S. S., Brown, S. W., & Chandrashekaran, M. (1998).Customer evaluations of service complaint experience: Implications for relationship marketing. Journal of Marketing, 62(2), 60-76.\nThibaut, J. W. and Kelley, H. H. (1959). The social psychology of groups, New York: Wiley.\nTuominen, P. (1999). Episodes and bonds in investor relationships. Scandinavian Journal of Management, 15, 269-288.\nYoung-Ybarra, C. & Wiersema, M. (1999). Strategic flexibility in information technology alliances: The influence of transaction cost economics and social exchange theory. Organization Science, 10(4), 439-459. zh_TW
