dc.creator (作者) | 張卿卿 | zh_TW |
dc.date (日期) | 2004 | en_US |
dc.date.accessioned | 28-八月-2014 12:18:18 (UTC+8) | - |
dc.date.available | 28-八月-2014 12:18:18 (UTC+8) | - |
dc.date.issued (上傳時間) | 28-八月-2014 12:18:18 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/69434 | - |
dc.format.extent | 80471 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en_US | - |
dc.relation (關聯) | 行政院國家科學委員會 | en_US |
dc.relation (關聯) | 計畫編號NSC93-2412-H004-003 | en_US |
dc.subject (關鍵詞) | 廣告效果;情感;資訊處理 | en_US |
dc.subject (關鍵詞) | Advertising effect,Emotion,Information processing | en_US |
dc.title (題名) | 廣告說服中情感與認知的互動效果(2/2) | zh_TW |
dc.title.alternative (其他題名) | The Interplay of Affect and Cognition in Ad Persuasion (II) | en_US |
dc.type (資料類型) | report | en |