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| Title | Measuring Virtual Experience in a 3-D Virtual Reality Interactive Simulator Environment: A Structural Equation Modeling Approach |
| Creator | 成力庚;成敏華;成維華 Cheng, Li-Keng; Chieng, Ming-Hua; Chieng, Wei-Hua |
| Contributor | 企管系 |
| Key Words | Flow; Telepresence; Interactivity; Vividness; Virtual experience |
| Date | 2014.01 |
| Date Issued | 4-Nov-2014 15:35:55 (UTC+8) |
| Summary | With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user’s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users’ mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers’ virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer’s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience. |
| Relation | Virtual Reality, 18(3), 173-188 |
| Type | article |
| DOI | http://dx.doi.org/10.1007/s10055-014-0244-2 |
| dc.contributor | 企管系 | en_US |
| dc.creator (作者) | 成力庚;成敏華;成維華 | zh_TW |
| dc.creator (作者) | Cheng, Li-Keng; Chieng, Ming-Hua; Chieng, Wei-Hua | en_US |
| dc.date (日期) | 2014.01 | en_US |
| dc.date.accessioned | 4-Nov-2014 15:35:55 (UTC+8) | - |
| dc.date.available | 4-Nov-2014 15:35:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Nov-2014 15:35:55 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/71091 | - |
| dc.description.abstract (摘要) | With the rapid development of the VR market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user’s mood and loyalty. However, few studies have investigated the influence of the mechanism of virtual experience on users’ mood and loyalty. To compensate for this research gap, this study aims to evaluate consumers’ virtual experience by examining the flow state in a virtual environment. A total of 368 valid questionnaires were collected, and a structural equation modeling approach was employed in the data analysis. The study reveals that forming flow involves many factors: the intrinsic characteristics of the mediated environment, the consumer’s assumptions and perceptions prior to entering the flow state, the stage at which the customer enters the flow state, and the consequences of the flow experience. | en_US |
| dc.format.extent | 519623 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Virtual Reality, 18(3), 173-188 | en_US |
| dc.subject (關鍵詞) | Flow; Telepresence; Interactivity; Vividness; Virtual experience | en_US |
| dc.title (題名) | Measuring Virtual Experience in a 3-D Virtual Reality Interactive Simulator Environment: A Structural Equation Modeling Approach | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1007/s10055-014-0244-2 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1007/s10055-014-0244-2 | en_US |