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題名 The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: A study on online gaming communities
作者 蕭丞傑;邱志聖
Hsiao,Cheng-Chieh;Chiou;Jyh-Shen
貢獻者 國貿系
關鍵詞 Massive Multiplayer Online Game (MMOG); Online gaming community; Social capital; Centrality; Resource; Enjoyment; Continuance intention
日期 2011-09
上傳時間 25-十一月-2014 10:49:38 (UTC+8)
摘要 This study applies social capital theory to investigate how a player’s network centrality in an online gaming community (i.e., a guild) affects his/her attitude and continuance intention toward a Massive Multiplayer Online Game (MMOG). Analysis of 347 usable responses shows that players’ network centrality has a negative impact on their ties to players who belong to other guilds (i.e., non-guild interaction), but a positive effect on players’ access to resources. However, players’ network centrality fails to increase their perceived game enjoyment directly. Players’ resource accessibility and perceived game enjoyment play mediating roles in the relationship between network centrality and attitude toward playing an MMOG, which in turn influences game continuance intention. The results also show that although players’ non-guild interaction is negatively related to their resource accessibility from the networks, it is positively associated with perceived game enjoyment. The article concludes with implications and limitations of the study.
關聯 Electronic Commerce Research and Applications,11(1),75-84
資料類型 article
DOI http://dx.doi.org/10.1016/j.elerap.2011.10.001
dc.contributor 國貿系en_US
dc.creator (作者) 蕭丞傑;邱志聖zh_TW
dc.creator (作者) Hsiao,Cheng-Chieh;Chiou;Jyh-Shenen_US
dc.date (日期) 2011-09en_US
dc.date.accessioned 25-十一月-2014 10:49:38 (UTC+8)-
dc.date.available 25-十一月-2014 10:49:38 (UTC+8)-
dc.date.issued (上傳時間) 25-十一月-2014 10:49:38 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/71645-
dc.description.abstract (摘要) This study applies social capital theory to investigate how a player’s network centrality in an online gaming community (i.e., a guild) affects his/her attitude and continuance intention toward a Massive Multiplayer Online Game (MMOG). Analysis of 347 usable responses shows that players’ network centrality has a negative impact on their ties to players who belong to other guilds (i.e., non-guild interaction), but a positive effect on players’ access to resources. However, players’ network centrality fails to increase their perceived game enjoyment directly. Players’ resource accessibility and perceived game enjoyment play mediating roles in the relationship between network centrality and attitude toward playing an MMOG, which in turn influences game continuance intention. The results also show that although players’ non-guild interaction is negatively related to their resource accessibility from the networks, it is positively associated with perceived game enjoyment. The article concludes with implications and limitations of the study.en_US
dc.format.extent 282978 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Electronic Commerce Research and Applications,11(1),75-84en_US
dc.subject (關鍵詞) Massive Multiplayer Online Game (MMOG); Online gaming community; Social capital; Centrality; Resource; Enjoyment; Continuance intentionen_US
dc.title (題名) The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: A study on online gaming communitiesen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.elerap.2011.10.001-
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.elerap.2011.10.001-