| dc.contributor | 廣告系 | en_US |
| dc.creator (作者) | 黃聖哲 | zh_TW |
| dc.creator (作者) | Huang, Sheng Jer | en_US |
| dc.date (日期) | 2006-08 | en_US |
| dc.date.accessioned | 25-十一月-2014 16:57:58 (UTC+8) | - |
| dc.date.available | 25-十一月-2014 16:57:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-十一月-2014 16:57:58 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/71683 | - |
| dc.format.extent | 1028246 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 廣告學研究,26,61-82 | en_US |
| dc.subject (關鍵詞) | 中介效果;手法;比較式廣告;廣告態度;操弄意圖推論 | en_US |
| dc.subject (關鍵詞) | attitude;comparative advertising;inference;manipulation;tactic | en_US |
| dc.title (題名) | 比較式手法引起的廣告態度之中介效果模式探討 | zh_TW |
| dc.title.alternative (其他題名) | The Effects of Comparative Tactics on Attitude toward the Ads: | en_US |
| dc.type (資料類型) | article | en |
