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題名 An Evaluation Model of New Product Launch Strategy
作者 邱奕嘉;Chen, B.S.;Shyu, J.Z.;Tzeng, G.H.
Chiu, Y.C.;Chen, B.S.;Shyu, J.Z.;Tzeng, G.H.
貢獻者 科管所
關鍵詞 Launch strategy; Product strategy
日期 2006
上傳時間 9-一月-2015 13:07:30 (UTC+8)
摘要 The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager’s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is proposed in this study. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan IC industry is demonstrated. The results show that the fast follower strategy is the most applicable.
關聯 Technovation, 26(11), 1244-1252
資料類型 article
dc.contributor 科管所
dc.creator (作者) 邱奕嘉;Chen, B.S.;Shyu, J.Z.;Tzeng, G.H.zh_TW
dc.creator (作者) Chiu, Y.C.;Chen, B.S.;Shyu, J.Z.;Tzeng, G.H.
dc.date (日期) 2006
dc.date.accessioned 9-一月-2015 13:07:30 (UTC+8)-
dc.date.available 9-一月-2015 13:07:30 (UTC+8)-
dc.date.issued (上傳時間) 9-一月-2015 13:07:30 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/72746-
dc.description.abstract (摘要) The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager’s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is proposed in this study. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan IC industry is demonstrated. The results show that the fast follower strategy is the most applicable.
dc.format.extent 224698 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Technovation, 26(11), 1244-1252
dc.subject (關鍵詞) Launch strategy; Product strategy
dc.title (題名) An Evaluation Model of New Product Launch Strategy
dc.type (資料類型) articleen