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題名 行動QR便利貼創業計畫
Mobile QR Sticker作者 陳琬琳
Chen, Wan Lin貢獻者 吳文傑
Wu, Jack
陳琬琳
Chen, Wan Lin關鍵詞 行動
QR便利貼
Mobile
QR Sticker日期 2014 上傳時間 2-三月-2015 10:11:52 (UTC+8) 摘要 行動QR便利貼創業計畫
Mobile QR Corporate make QR Stickers. Literally, QR Sticker, it is a sticker, and it is a QR code. Yet, a QR Sticker carries not only the convenience of a sticker, but also various services and information that further transcends a traditional QR code. Mobile QR Corporate start the product assortment from 4 types of QR Stickers: Wedding Card QR Sticker, Photo Share QR Sticker on Postcard, Business Card QR Sticker, and To-Go Order QR Sticker. There are 2 key features that make QR Stickers different from regular QR Codes: Mobility and Platform. Mobility: He/she does not need a computer to create a QR Sticker (while an original QR code does). Instead, QR Stickers can be carried to anywhere and used anytime when he/she wants. Take Business Card QR Sticker as an example: Nowadays, people can only “PRINT” QR code on business cards in advance. Once printed, it means that the information is fixed and cannot change unless re-print. QR Stickers solve this problem. Firstly, information can be changed anytime. Secondly, people can paste different QR Stickers that shows different information depending on business needs. Another example is the Photo Share QR Sticker on postcard: He/she can purchase this QR Sticker and bring it abroad. In this way, your friends/family will receive a photo along with a postcard. This certainly has a different meaning from seeing photos on Facebook, which is not exclusive. Nowadays, a postcard only carries words. Or, people do not have resource/time to print a photo out to send during traveling. QR Stickers can solve both problems. Platform: Each QR Stickers is given a platform by Mobile QR Corporate. It is the platform that provides various services to each type of QR Stickers. Unlike traditional QR codes only purely provide information. The platform creates values that differentiate QR Stickers from QR code. For example, Wedding Card QR Stickers allow new couples to consolidate participation, while To-Go Order QR Stickers allow people to make an order. Mobile QR Corporate is a B2B business model. Agents, factories, retailers, and small businesses are our key customers, as well as key partners. More than just transaction in between, Mobile QR Corporate will discuss promotion strategy with key customers in order to expand market and benefit each other. Although currently no identical product exists in the market, Mobile QR Corporate understand there is little entry barrier to this industry. Thus, there are few strategies to react against this challenge: • B2B business model to penetrate the market quickly• Partnership with our key customers• Focused promotion toward key customersNot identical, yet, there are many similar products to QR Stickers and most of them are free. Why QR Stickers? It is because QR Sticker is an offline-to-online bridge and provides mobility that nothing else can transcend. Mobile QR Corporate apply market penetration pricing as considering below attributes of QR Stickers: a. High elasticity b. Benefit from economies of scalec. Low technology level d. Low new entry barrierMeanwhile, Mobile QR Corporate will also apply price discrimination among 4 types of QR Stickers. It is because the final users’ attributes of each QR Sticker are different and that causes the difference in maximum price of willingness to pay.QR Stickers have very high margin as the cost of goods sold is low. However, like other companies in service industry, personnel cost is relatively high. This brings down the profit, especially at the beginning stage. Mobile QR Corporate would not begin to earn money until the end of the second year. 3-year profit and loss statement indicates this and is enclosed in the appendix. The outlook of QR Sticker sales is optimistic. Because cyberspace grows big and fast, the internet related-products and businesses will surely go viral. To QR Stickers, there are three indicators and all show positive signs and trends: mobile network flow growth & mobile devices penetration, and people’s perception toward QR code related products.參考文獻 (2014, Q1) Mobile Internet Market in Taiwan http://www.vpon.com/images/datafile/Vpon_2014-Q1_tw.pdf(2014, June) Network flow 2018 estimation: Mobile device beats computer https://tw.money.yahoo.com/%E8%A1%8C%E5%8B%95%E4%B8%8A%E7%B6%B2%E7%95%B6%E9%81%93-%E6%80%9D%E7%A7%91-2018%E5%B9%B4%E8%A1%8C%E5%8B%95%E7%B6%B2%E8%B7%AF%E6%B5%81%E9%87%8F%E8%B6%85%E8%B6%8A%E9%9B%BB%E8%85%A6-122853017.html(2013, March) Cisco’s forecast of network flow trend: http://www.cisco.com/web/TW/about/news/news_20130313.html(2014, Nov) Business Opportunity of Mobile Devices: http://www.ettoday.net/news/20141119/427990.htm(2012, Apr) Analysis of QR Code usage nowadays: http://fdsa147369.pixnet.net/blog/post/36148180-%E3%80%90%E6%95%B8%E4%BD%8D%E3%80%91%E6%9F%A5%E5%AE%8Cqr-code-%E5%A4%9A%E5%B0%91%E6%B6%88%E8%B2%BB%E8%80%85%E5%AF%A6%E9%9A%9B%E8%B3%BC%E8%B2%B7%E5%95%86%E5%93%81(2013, January) Taiwan Population Statistics: http://blog.xuite.net/wellsli/003/42682383-%E5%8F%B0%E7%81%A3%E6%AD%B7%E5%B9%B4%E4%BA%BA%E5%8F%A3%E7%B8%BD%E6%95%B8%E7%B5%B1%E8%A8%88%28%E5%90%AB%E5%87%BA%E7%94%9F%E6%AD%BB%E4%BA%A1%E7%B5%90%E5%A9%9A%E9%9B%A2%E5%A9%9A%29(2012) Growth of Taiwan beverage shop: http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=153(2014, May) Small and medium enterprises in Taiwan http://www.moeasmea.gov.tw/ct.asp?xItem=12061&ctNode=220&mp=1 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933010
103資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933010 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 陳琬琳 zh_TW dc.contributor.author (作者) Chen, Wan Lin en_US dc.creator (作者) 陳琬琳 zh_TW dc.creator (作者) Chen, Wan Lin en_US dc.date (日期) 2014 en_US dc.date.accessioned 2-三月-2015 10:11:52 (UTC+8) - dc.date.available 2-三月-2015 10:11:52 (UTC+8) - dc.date.issued (上傳時間) 2-三月-2015 10:11:52 (UTC+8) - dc.identifier (其他 識別碼) G0101933010 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/73563 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 101933010 zh_TW dc.description (描述) 103 zh_TW dc.description.abstract (摘要) 行動QR便利貼創業計畫 zh_TW dc.description.abstract (摘要) Mobile QR Corporate make QR Stickers. Literally, QR Sticker, it is a sticker, and it is a QR code. Yet, a QR Sticker carries not only the convenience of a sticker, but also various services and information that further transcends a traditional QR code. Mobile QR Corporate start the product assortment from 4 types of QR Stickers: Wedding Card QR Sticker, Photo Share QR Sticker on Postcard, Business Card QR Sticker, and To-Go Order QR Sticker. There are 2 key features that make QR Stickers different from regular QR Codes: Mobility and Platform. Mobility: He/she does not need a computer to create a QR Sticker (while an original QR code does). Instead, QR Stickers can be carried to anywhere and used anytime when he/she wants. Take Business Card QR Sticker as an example: Nowadays, people can only “PRINT” QR code on business cards in advance. Once printed, it means that the information is fixed and cannot change unless re-print. QR Stickers solve this problem. Firstly, information can be changed anytime. Secondly, people can paste different QR Stickers that shows different information depending on business needs. Another example is the Photo Share QR Sticker on postcard: He/she can purchase this QR Sticker and bring it abroad. In this way, your friends/family will receive a photo along with a postcard. This certainly has a different meaning from seeing photos on Facebook, which is not exclusive. Nowadays, a postcard only carries words. Or, people do not have resource/time to print a photo out to send during traveling. QR Stickers can solve both problems. Platform: Each QR Stickers is given a platform by Mobile QR Corporate. It is the platform that provides various services to each type of QR Stickers. Unlike traditional QR codes only purely provide information. The platform creates values that differentiate QR Stickers from QR code. For example, Wedding Card QR Stickers allow new couples to consolidate participation, while To-Go Order QR Stickers allow people to make an order. Mobile QR Corporate is a B2B business model. Agents, factories, retailers, and small businesses are our key customers, as well as key partners. More than just transaction in between, Mobile QR Corporate will discuss promotion strategy with key customers in order to expand market and benefit each other. Although currently no identical product exists in the market, Mobile QR Corporate understand there is little entry barrier to this industry. Thus, there are few strategies to react against this challenge: • B2B business model to penetrate the market quickly• Partnership with our key customers• Focused promotion toward key customersNot identical, yet, there are many similar products to QR Stickers and most of them are free. Why QR Stickers? It is because QR Sticker is an offline-to-online bridge and provides mobility that nothing else can transcend. Mobile QR Corporate apply market penetration pricing as considering below attributes of QR Stickers: a. High elasticity b. Benefit from economies of scalec. Low technology level d. Low new entry barrierMeanwhile, Mobile QR Corporate will also apply price discrimination among 4 types of QR Stickers. It is because the final users’ attributes of each QR Sticker are different and that causes the difference in maximum price of willingness to pay.QR Stickers have very high margin as the cost of goods sold is low. However, like other companies in service industry, personnel cost is relatively high. This brings down the profit, especially at the beginning stage. Mobile QR Corporate would not begin to earn money until the end of the second year. 3-year profit and loss statement indicates this and is enclosed in the appendix. The outlook of QR Sticker sales is optimistic. Because cyberspace grows big and fast, the internet related-products and businesses will surely go viral. To QR Stickers, there are three indicators and all show positive signs and trends: mobile network flow growth & mobile devices penetration, and people’s perception toward QR code related products. en_US dc.description.tableofcontents 1. Executive Summary 11.1. Mission Statement 31.2. Objectives 31.3. Keys to Success 42. Company 62.1. Company Overview 62.2. Company Ownership 62.3. Locations and Facilities 63. Products and Services 73.1. Products & Services 73.2. Value Propositions 93.3. Future Services 124. Market Analysis 134.1. Market Trend 134.2. Market Prospect 164.3. Key Customers 204.4. Competitors 225. Strategy and Implementation 245.1. Key Partner 245.2. Pricing Strategy 245.3. Sales and Promotion Strategy 266. Management Summary 286.1. Organization Structure 286.2. Management Team 286.3. Personnel Plan 297. Financial Plan 307.1. Cost Structure 307.2. Revenue & Margin 317.3. Budget 328. Financial Statements 338.1. Twelve-month profit and loss projection 338.2. Three-year profit and loss projection 348.3. Twelve-month Cash flow 359. Reference 36 zh_TW dc.format.extent 837581 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933010 en_US dc.subject (關鍵詞) 行動 zh_TW dc.subject (關鍵詞) QR便利貼 zh_TW dc.subject (關鍵詞) Mobile en_US dc.subject (關鍵詞) QR Sticker en_US dc.title (題名) 行動QR便利貼創業計畫 zh_TW dc.title (題名) Mobile QR Sticker en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) (2014, Q1) Mobile Internet Market in Taiwan http://www.vpon.com/images/datafile/Vpon_2014-Q1_tw.pdf(2014, June) Network flow 2018 estimation: Mobile device beats computer https://tw.money.yahoo.com/%E8%A1%8C%E5%8B%95%E4%B8%8A%E7%B6%B2%E7%95%B6%E9%81%93-%E6%80%9D%E7%A7%91-2018%E5%B9%B4%E8%A1%8C%E5%8B%95%E7%B6%B2%E8%B7%AF%E6%B5%81%E9%87%8F%E8%B6%85%E8%B6%8A%E9%9B%BB%E8%85%A6-122853017.html(2013, March) Cisco’s forecast of network flow trend: http://www.cisco.com/web/TW/about/news/news_20130313.html(2014, Nov) Business Opportunity of Mobile Devices: http://www.ettoday.net/news/20141119/427990.htm(2012, Apr) Analysis of QR Code usage nowadays: http://fdsa147369.pixnet.net/blog/post/36148180-%E3%80%90%E6%95%B8%E4%BD%8D%E3%80%91%E6%9F%A5%E5%AE%8Cqr-code-%E5%A4%9A%E5%B0%91%E6%B6%88%E8%B2%BB%E8%80%85%E5%AF%A6%E9%9A%9B%E8%B3%BC%E8%B2%B7%E5%95%86%E5%93%81(2013, January) Taiwan Population Statistics: http://blog.xuite.net/wellsli/003/42682383-%E5%8F%B0%E7%81%A3%E6%AD%B7%E5%B9%B4%E4%BA%BA%E5%8F%A3%E7%B8%BD%E6%95%B8%E7%B5%B1%E8%A8%88%28%E5%90%AB%E5%87%BA%E7%94%9F%E6%AD%BB%E4%BA%A1%E7%B5%90%E5%A9%9A%E9%9B%A2%E5%A9%9A%29(2012) Growth of Taiwan beverage shop: http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=153(2014, May) Small and medium enterprises in Taiwan http://www.moeasmea.gov.tw/ct.asp?xItem=12061&ctNode=220&mp=1 zh_TW
