| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 周禎華 | zh_TW |
| dc.contributor.author (Authors) | Chow, J Edward | en_US |
| dc.creator (作者) | 周禎華 | zh_TW |
| dc.creator (作者) | Chow, J Edward | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 2-Mar-2015 10:12:05 (UTC+8) | - |
| dc.date.available | 2-Mar-2015 10:12:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Mar-2015 10:12:05 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0101933031 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/73564 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 101933031 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 愛德華地方商業計劃書 | zh_TW |
| dc.description.abstract (摘要) | This document has been prepared to provide the information about Edâs Place, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends Edâs place has identified the food service industry as its primary interest and to be successful in this venture I have focused my efforts and energy into the creation of a restaurant/bar that I want to be highly competitive in the Taiwan market. We want to provide quality food at an affordable price. Focused on quality and friendly service/ambience Edâs place hopes to create a niche in the ultra-competitive restaurant/bar industry with a uniqueness and word of mouth service. | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary 1 1.1. Mission 1 1.2. Company Management 1 1.3. Keys to Success 2 1.4. Business strategies 3 1.5. People Management Strategy 5 2. Market Analysis 12 2.1. Market Segmentation 14 2.2. Competitor Analysis 16 2.3. SWOT Analysis of Edwardâs Place 17 3. Company Strategy 19 3.1. Price Strategy 19 3.2. Product Strategy 19 3.3. Promotion Strategy 20 3.4. Location Strategy 21 4. Financial Projection 23 4.1. Sales Forecast 23 4.2. Financial Statements 25 4.3. Ratio 25 4.4. Conclusion: 25 5. References 26 | - |
| dc.description.tableofcontents | 1. Executive Summary 1 1.1. Mission 1 1.2. Company Management 1 1.3. Keys to Success 2 1.4. Business strategies 3 1.5. People Management Strategy 5 2. Market Analysis 12 2.1. Market Segmentation 14 2.2. Competitor Analysis 16 2.3. SWOT Analysis of Edwardâs Place 17 3. Company Strategy 19 3.1. Price Strategy 19 3.2. Product Strategy 19 3.3. Promotion Strategy 20 3.4. Location Strategy 21 4. Financial Projection 23 4.1. Sales Forecast 23 4.2. Financial Statements 25 4.3. Ratio 25 4.4. Conclusion: 25 5. References 26 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0101933031 | en_US |
| dc.subject (關鍵詞) | 地方商業 | zh_TW |
| dc.subject (關鍵詞) | 商業計劃書 | zh_TW |
| dc.subject (關鍵詞) | Place Business | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 愛德華地方商業計劃書 | zh_TW |
| dc.title (題名) | Edward’s Place Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Information about Food Sector Growth in Taiwan http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Service%20-%20Hotel%20Restaurant%20Institutional_Taipei%20ATO_Taiwan_6-25-2012.pdf 2. Information about Taiwan http://en.wikipedia.org/wiki/Taiwan 3. Information about wages in Taiwan http://www.forbes.com/sites/forbesasia/2012/10/24/taiwan-becomes-more-competitive-as-wages-go-down/ 4. Information about wages in Taiwan http://www.taipeitimes.com/News/taiwan/archives/2009/08/24/2003451881 5. Information about wages in Taiwan http://www.chinapost.com.tw/taiwan/national/national-news/2014/05/31/409035/Graduates-average.htm 6. Industry Overview http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774 http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafetaipei.html http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html | zh_TW |
