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題名 Requirement or promise? An analysis of the first-mover advantage in quality contracting
作者 Yan, X.;Zhao, H.;Tang, K.
唐揆
貢獻者 企管系
日期 2015-01
上傳時間 9-四月-2015 16:59:29 (UTC+8)
摘要 Quality contracting is critical and challenging due to the many unique issues related to quality. In this study, we analyze the first-mover right in quality contracting by considering two different strategies for the buyer: the quality requirement strategy (QR) where buyer moves first by posting quality requirement to suppliers and quality promise strategy (QP) where buyer voluntarily gives up the first-mover right to suppliers to ask them to promise quality. We study which strategy (1) better encourages suppliers` quality improvement efforts and (2) leads to a higher expected profit for the buyer. To analyze the drivers behind the buyer`s choice between QR and QP, we start with the basic model where buyer faces only one supplier who has the opportunity to make quality improvements. We then gradually add other business features such as information asymmetry and supplier competition, analyzing how each feature adds/changes the driving forces and how they interact in the buyer`s decision between QR and QP. We consider both the case where the wholesale price is fixed (when the buyer has the power to dictate price or price is set by the market) and the case where the wholesale price is included as a variable (when price is part of the negotiation). We find that QP always leads to the first-best quality efforts from the supplier(s) while QR limits their efforts. However, this does not guarantee higher expected profit for the buyer under QP. We provide insightful guidelines in buyer`s choice between QP and QR. This research enriches the limited literature on quality contracting with quality improvement opportunity and asymmetric information.
關聯 Production and Operations Management
10.1111/poms.12315
資料類型 article
dc.contributor 企管系
dc.creator (作者) Yan, X.;Zhao, H.;Tang, K.
dc.creator (作者) 唐揆zh_TW
dc.date (日期) 2015-01
dc.date.accessioned 9-四月-2015 16:59:29 (UTC+8)-
dc.date.available 9-四月-2015 16:59:29 (UTC+8)-
dc.date.issued (上傳時間) 9-四月-2015 16:59:29 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/74429-
dc.description.abstract (摘要) Quality contracting is critical and challenging due to the many unique issues related to quality. In this study, we analyze the first-mover right in quality contracting by considering two different strategies for the buyer: the quality requirement strategy (QR) where buyer moves first by posting quality requirement to suppliers and quality promise strategy (QP) where buyer voluntarily gives up the first-mover right to suppliers to ask them to promise quality. We study which strategy (1) better encourages suppliers` quality improvement efforts and (2) leads to a higher expected profit for the buyer. To analyze the drivers behind the buyer`s choice between QR and QP, we start with the basic model where buyer faces only one supplier who has the opportunity to make quality improvements. We then gradually add other business features such as information asymmetry and supplier competition, analyzing how each feature adds/changes the driving forces and how they interact in the buyer`s decision between QR and QP. We consider both the case where the wholesale price is fixed (when the buyer has the power to dictate price or price is set by the market) and the case where the wholesale price is included as a variable (when price is part of the negotiation). We find that QP always leads to the first-best quality efforts from the supplier(s) while QR limits their efforts. However, this does not guarantee higher expected profit for the buyer under QP. We provide insightful guidelines in buyer`s choice between QP and QR. This research enriches the limited literature on quality contracting with quality improvement opportunity and asymmetric information.
dc.format.extent 240575 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Production and Operations Management
dc.relation (關聯) 10.1111/poms.12315
dc.title (題名) Requirement or promise? An analysis of the first-mover advantage in quality contracting
dc.type (資料類型) articleen